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Licensing and Management System

Approved by OMB 3060-0928
January 2015
Go to the Federal Communications Commission homepage at www.fcc.gov

(REFERENCE COPY - Not for submission) Children's Television Programming Report

FRN:
0024972390
File Number:
CPR-132456
Submit Date:
07/10/2012
Call Sign:
WKOW
Facility ID:
64545
City:
MADISON
State:
WI
Service:
Full Service Television
Purpose:
Children's TV Programming Report
Status:
Received
Status Date:
07/10/2012
Filing Status:
Active



Report reflects information for : Second Quarter of 2012

General Information

Section Question Response
Attachments Are attachments (other than associated schedules) being filed with this application?

Applicant Information

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Applicant Name, Type, and Contact Information

Applicant Address Phone Email Applicant Type

Contact Representatives (0)

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Contact Name Address Phone Email Contact Type

Children's Television Information

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Section Question Response
Station Type Station Type Network Affiliation
Affiliated network ABC,MeTV,ThisTV
Nielsen DMA Madison
Web Home Page Address www.wkow.com

Digital Core Programming

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Question Response
State the average number of hours of Core Programming per week broadcast by the station on its main program stream 5.0
State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream 336.0
State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. Section 73.671: 6.0
Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. Section 73.673? Yes
Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main Yes No program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams? Yes

Digital Core Programs(21)

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Digital Core Program (1 of 21) Response
Program Title Green Screen Adventures (27.2)
Origination Network
Days/Times Program Regularly Scheduled Saturdays/8:30 AM-9:00 AM CT
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 7 years to 13 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Green Screen Adventures sparks enthusiasm for writing through age-appropriate sketch comedy, original songs, puppetry, and story theatre. The stories are based on the writing of elementary school students, ages 7-13. Children get the message that their words have power, that their voices are being heard. Our diverse Green Screen company of performers and writers reinforce crticial writing skills and share positive social messages. Our educational mission emphasizes the four "C"s as well as the three "R"s - Curiosity, Confidence, Citizenship, Compassion.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (2 of 21) Response
Program Title Dino Squad (27.3)
Origination Network
Days/Times Program Regularly Scheduled Saturdays/11:30 AM-12:00 PM CT
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 9 years to 11 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Dino Squad promotes positive social learning using the principles of social learning theory. It portrays attractive and engaging young role-models enacting the kinds of positive social behavior and values we would like our audience to adopt. The series combines children's fascination with dinosaurs, their attraction to science-fiction or superhero characters who have the ability to "morph" from human status into super beings, and the appeal of a group of five, highly individualistic and appealing teens, to attract and engage young viewers. Each episode portrays these teens facing and finding solutions to problems that are relevant to contemporary youngsters. In so doing, each episode provides young viewers templates and/or standards that they can employ to navigate issues they typically encounter in their own, daily lives.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (3 of 21) Response
Program Title Dino Squad (27.3)
Origination Network
Days/Times Program Regularly Scheduled Saturdays/11:00 AM-11:30 AM CT
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 9 years to 11 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Dino Squad promotes positive social learning using the principles of social learning theory. It portrays attractive and engaging young role-models enacting the kinds of positive social behavior and values we would like our audience to adopt. The series combines children's fascination with dinosaurs, their attraction to science-fiction or superhero characters who have the ability to "morph" from human status into super beings, and the appeal of a group of five, highly individualistic and appealing teens, to attract and engage young viewers. Each episode portrays these teens facing and finding solutions to problems that are relevant to contemporary youngsters. In so doing, each episode provides young viewers templates and/or standards that they can employ to navigate issues they typically encounter in their own, daily lives.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (4 of 21) Response
Program Title Food For Thought with Claire Thomas (27.1)
Origination Syndicated
Days/Times Program Regularly Scheduled Saturdays 10:30AM-11:00AM CT
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Young, enthusiastic and passionate about food, Claire Thomas is the 22 year old host who opens viewers' eyes to how everyday life can inspire culinary creations in Food for Thought. Each weekly-half hour, produced for ages 13-16, informs and educates teens about the power of food as a tool for exploring new places, meeting new people and learning about different cultures. Claire serves as a role model for 13-16 year old viewers by showing her passion for her family, life, and healthy living by sharing stories in the kitchen. Creative inspiration can come from any place at any time - sometimes from family, sometimes from friends, or even from bloggers needing her help. No matter how exotic or local the location, she's always in search of new tastes and places to explore. Based on her unique perspective gathered throughout each episode, Claire will teach the audience how to prepare the "inspired" dish while promoting a healthy attitude towards food and life.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (5 of 21) Response
Program Title Everyday Health (27.1)
Origination Syndicated
Days/Times Program Regularly Scheduled Saturdays 10:00AM-10:30AM CT
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. In this weekly half-hour series developed and produced to educate and inform viewers ages 13-16, our hosts scan the country finding those who 'pay it forward' to promote health and wellness. The remarkable people that viewers meet are referred to as 'agents of change,' special individuals who are making big changes in people's lives, one small step at a time. Everyday Health is a series that uniquely raises awareness to help fight obesity, raise self-esteem, establish physical fitness habits and prevent negative health choices. An inspirational program about people who confront challenges by taking control, Everyday Health, through captivating storytelling, reports on amazing teens and other selfless Americans who are 'paying it forward, 'with good will and new ideas that will inspire other teens to take action.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (6 of 21) Response
Program Title Born To Explore (27.1)
Origination Syndicated
Days/Times Program Regularly Scheduled Saturdays 9:00AM-9:30AM CT
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Developed and produced for 13-16 year olds, the world's cultures and its geographical wonders come alive as the youngest president in Explorers Club history, Richard Wiese, takes viewers on a globetrotting adventure. While developed for 13-16 year olds, Born to Explore is engaging for the whole family. In this weekly half-hour series, Richard uncovers amazing facts of nature and manmade treasures. In Born to Explore, Richard Wiese takes the role of the ultimate Social Studies teacher to a new level, bringing the viewing audience to the places and people of our world who form our cultures. Whether he climbs Mount Kilimanjaro, explores why people live at the base of an active volcano, or travels down the Nile River, viewers will travel the world without leaving their homes.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (7 of 21) Response
Program Title Sports Stars of Tomorrow (27.1)
Origination Syndicated
Days/Times Program Regularly Scheduled Saturdays 11:30am-12:00pm CT
Total times aired at regularly scheduled time 12
Total times aired 13
Number of Preemptions 1
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 1
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Sports Stars of Tomorrow provides information and examples of how teenage contemporaries, can and are achieving positive things through the disciplines and dedication experienced in sports, through team and individual competition.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Preemption Programs #1

Questions Response
Title of Program Sports Stars of Tomorrow (27.1)
List date and time rescheduled Sunday, April 8, 2012 3:30pm-4:00pm CT
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted
Episode # Saturday, April 7, 2012 11:30am-12:00pm CT
Reason for Preemption Other
Digital Core Program (8 of 21) Response
Program Title The Busy World Of Richard Scarry (27.3)
Origination Network
Days/Times Program Regularly Scheduled Saturdays/10:00 AM-10:30 AM CT
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. This fully animated series is based on the books by Richard Scarry which parents worldwide rely on to teach valuable lessons. Busytown is an enchanting place that's abuzz with energy and life. Young audiences love to sing and laugh along, as Huckle Cat and Lowly Worm make their way through the day. Always concerned for each other, the residents of Busytown make time for a song and a smile.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (9 of 21) Response
Program Title Mad About (27.2)
Origination Network
Days/Times Program Regularly Scheduled Saturdays/9:30 AM-10:00 AM CT
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Mad About provides core programming in the areas of Financial Literacy, Nutrition, Earth Science, Ecology, Health, Life Skills and Fitness that tie to state and national education standards. Mad About explores being "green" and understanding how our actions impact the world. Mad About uses the technique of sketch comedy, music videos, animation and kid on the street interviews to teach, entertain and inspire teens to make quality life decisions. The diverse and dynamic cast of young people who make up the Mad About cast combine their natural curiosity with their enthusiasm to inform teens and their families about society's most important issues and life skills.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (10 of 21) Response
Program Title Mad About (27.2)
Origination Network
Days/Times Program Regularly Scheduled Saturdays/9:00 AM-9:30 AM CT
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Mad About provides core programming in the areas of Financial Literacy, Nutrition, Earth Science, Ecology, Health, Life Skills and Fitness that tie to state and national education standards. Mad About explores being "green" and understanding how our actions impact the world. Mad About uses the technique of sketch comedy, music videos, animation and kid on the street interviews to teach, entertain and inspire teens to make quality life decisions. The diverse and dynamic cast of young people who make up the Mad About cast combine their natural curiosity with their enthusiasm to inform teens and their families about society's most important issues and life skills.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (11 of 21) Response
Program Title Green Screen Adventures (27.2)
Origination Network
Days/Times Program Regularly Scheduled Saturdays/7:00 AM-7:30 AM CT
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 7 years to 13 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Green Screen Adventures sparks enthusiasm for writing through age-appropriate sketch comedy, original songs, puppetry, and story theatre. The stories are based on the writing of elementary school students, ages 7-13. Children get the message that their words have power, that their voices are being heard. Our diverse Green Screen company of performers and writers reinforce crticial writing skills and share positive social messages. Our educational mission emphasizes the four "C"s as well as the three "R"s - Curiosity, Confidence, Citizenship, Compassion.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (12 of 21) Response
Program Title Green Screen Adventures (27.2)
Origination Network
Days/Times Program Regularly Scheduled Saturdays/7:30 AM-8:00 AM CT
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 7 years to 13 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Green Screen Adventures sparks enthusiasm for writing through age-appropriate sketch comedy, original songs, puppetry, and story theatre. The stories are based on the writing of elementary school students, ages 7-13. Children get the message that their words have power, that their voices are being heard. Our diverse Green Screen company of performers and writers reinforce crticial writing skills and share positive social messages. Our educational mission emphasizes the four "C"s as well as the three "R"s - Curiosity, Confidence, Citizenship, Compassion.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (13 of 21) Response
Program Title Jack Hanna's Wild Countdown (27.1)
Origination Syndicated
Days/Times Program Regularly Scheduled Saturdays 8:00AM-8:30AM CT
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Wildlife expert and animal ambassador, Jack Hanna, brings the viewer face-to-face with the best of the beasts. In this weekly half-hour series that will engage viewers 13-16, as well as the whole family, Jack highlights his favorite animals and adventures from around the world. Presented in countdown style, Jack offers up a different 'top ten' each week in a variety of categories. What are the top ten 'fastest animals in Africa,' 'tallest insects,' 'biggest eaters,' smartest birds'...Jack will answer all of these questions and more. As Jack reveals the categories, he gives further insights and interesting facts about the animals allowing viewers of all ages the opportunity to be entertained as well as learn more about the fascinating animal kingdom in Jack Hanna's Wild Countdown.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (14 of 21) Response
Program Title Busytown Mysteries (27.3)
Origination Network
Days/Times Program Regularly Scheduled Saturdays/9:30 AM-10:00 AM CT
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 3 years to 7 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Curiosities are everywhere in Busytown and so are Huckle Cat, Lowly Worm, Sally Cat, Hilda Hippo plus Pig Will and Pig Won't. Each episode is an innovative blend of humor and learning based around six unforgettable friends and many other colorful characters from the amazing world of Richard Scarry's books. Viewers follow the friends as they scour Busytown looking for the answer to the episode's mystery.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (15 of 21) Response
Program Title Ocean Mysteries with Jeff Corwin (27.1)
Origination Syndicated
Days/Times Program Regularly Scheduled Saturdays 8:30AM-9:00AM CT
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The half-hour weekly series, Ocean Mysteries, offers a fresh approach to the quest for aquatic understanding by blending stories of fascinating sea creatures, comparisons to popular land animals, and analogies to human experience. Hosted by Jeff Corwin, Ocean Mysteries is produced for ages 13-16 - and beyond - by showing how animals share the same behaviors, challenges and triumphs that humans do. From exciting rescues of abandoned animals to unexpected conflicts in the 'family dynamics' of the mingling species, viewers will get to know - and care - about these heroes, and all of the fascinating life teeming in our oceans.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (16 of 21) Response
Program Title Jack Hanna Into the Wild (27.1)
Origination Syndicated
Days/Times Program Regularly Scheduled Saturdays 11:00am-11:30am CT
Total times aired at regularly scheduled time 12
Total times aired 13
Number of Preemptions 1
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 1
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. This series is based around Jack traveling the world with his friends and family, taking the viewer to his favorite destinations and introducing them to new and amazing creatures each week. Throughout Jack's travels he raises awareness of different cultures, geography and spectacular animals and animals facts, while teaching children the importance of stewardship of our environment through his documented donations to conservation efforts worldwide.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Preemption Programs #1

Questions Response
Title of Program Jack Hanna Into the Wild (27.1)
List date and time rescheduled Sunday, April 8, 2012 3pm-3:30pm CT
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted
Episode # Saturday, April 7, 2012 11am-11:30am CT
Reason for Preemption Other
Digital Core Program (17 of 21) Response
Program Title Into the Outdoors (27.1)
Origination Local
Days/Times Program Regularly Scheduled Sundays 10:30am-11:00am
Total times aired at regularly scheduled time 12
Total times aired 13
Number of Preemptions 1
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 1
Length of Program 30 mins
Age of Target Child Audience 7 years to 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. A weekly children's series in which kids travel around Wisconsin exploring the state's environment and outdoor activities.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Preemption Programs #1

Questions Response
Title of Program Into the Outdoors (27.1)
List date and time rescheduled Sunday, May 27, 2012 3:30PM-4:00PM CT
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted
Episode # Sunday, May 27, 2012 10:30AM-11:00AM CT
Reason for Preemption Sports
Digital Core Program (18 of 21) Response
Program Title Green Screen Adventures (27.2)
Origination Network
Days/Times Program Regularly Scheduled Saturdays/8:00 AM-8:30 AM CT
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 7 years to 13 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Green Screen Adventures sparks enthusiasm for writing through age-appropriate sketch comedy, original songs, puppetry, and story theatre. The stories are based on the writing of elementary school students, ages 7-13. Children get the message that their words have power, that their voices are being heard. Our diverse Green Screen company of performers and writers reinforce crticial writing skills and share positive social messages. Our educational mission emphasizes the four "C"s as well as the three "R"s - Curiosity, Confidence, Citizenship, Compassion.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (19 of 21) Response
Program Title The Busy World Of Richard Scarry (27.3)
Origination Network
Days/Times Program Regularly Scheduled Saturdays/10:30 AM-11:00 AM CT
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. This fully animated series is based on the books by Richard Scarry which parents worldwide rely on to teach valuable lessons. Busytown is an enchanting place that's abuzz with energy and life. Young audiences love to sing and laugh along, as Huckle Cat and Lowly Worm make their way through the day. Always concerned for each other, the residents of Busytown make time for a song and a smile.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (20 of 21) Response
Program Title Sea Rescue (27.1)
Origination Syndicated
Days/Times Program Regularly Scheduled Saturdays 9:30AM-10:00AM CT
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The half-hour weekly series, Sea Rescue, features the rescue, rehabilitation and - in many instances - release back into the wild of ocean wildlife. Produced for ages 13-16, Sea Rescue offers educational and entertaining television by demonstrating the welfare and medical benefits that rescue and rehabilitation programs provide animals. Viewers will also learn that there's a reciprocal benefit: rescued animals provide valuable insight into their biology and ecology. This information adds to the pool of knowledge necessary to conserve threatened and endangered species. Each week, Sea Rescue will leave its audience inspired by the real-life stories of the featured animals and rescuers and with a fuller understanding of the rich array of sea life with which we share our planet.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (21 of 21) Response
Program Title Green Screen Adventures (27.3)
Origination Network
Days/Times Program Regularly Scheduled Saturdays/9:00 AM-9:30 AM CT
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 7 years to 13 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Green Screen Adventures sparks enthusiasm for writing through age-appropriate sketch comedy, original songs, puppetry, and story theatre. The stories are based on the writing of elementary school students, ages 7-13. Children get the message that their words have power, that their voices are being heard. Our diverse Green Screen company of performers and writers reinforce crticial writing skills and share positive social messages. Our educational mission emphasizes the four "C"s as well as the three "R"s - Curiosity, Confidence, Citizenship, Compassion.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Non-Core Educational and Informational Programming (0)

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Sponsored Core Programming (0)

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Liaison Contact

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Question Response
Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. Section 73.3526(e)(11)(iii)? Yes
Name of children's programming liaison Jessica Miller
Address 5727 Tokay Blvd
City Madison
State WI
Zip 53719
Telephone Number 608-661-2794
Email Address jmiller@wkow.com
Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other noncore educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. Section 73.671, NOTES 2 and 3. WKOW sponsored the Juvenile Diabetes Spring Gala on Saturday, April 14. WKOW also sponsored the Green Day Expo at Monona Terrace on April 21. The expo featured; free admission, keynote speaker Mark Bittman, green-oriented exhibitors, demos by top local chefs with plenty of tasty samples, upcycled Fashion Show, recycled art, PLUS: kid-friendly activities. Elishah Oesch and Brian Olson emceed the stages. WKOW has partnered with the Aldo Leopold Nature Center on a new weather exhibit. The Grand Re-opening was on April 21. WKOW sponsors all Mallards baseball bobblehead nights throughout the summer including May-June. WKOW participated in the Syttende Mai Parade in Stoughton. Anchors and reporters handed out candy to thousands of people. WKOW sponsored PAWWS to Heal Walk for a Change on April 28. Attendees were invited to bring their furry friends along for the 2 mile walk to benefit Awareness for the Prevention of Child Abuse. WKOW sponsored the Go Red for Women luncheon to benefit the American Heart Association on Thursday, May 17 and emceed the luncheon program. WKOW Anchors, Greg Jeschke and Amber Noggle, hosted the American Red Cross Real Heroes dinner on Saturday, May 19. WKOW Anchor Greg Jeschke helped the Special Olympics kick off their statewide Torch Run on Wednesday, May 23. On Monday, May 28 WKOW participated and handed out candy in Monona's Memorial Day Parade. WKOW has teamed up with Steep & Brew at Farmer's market to help local charities this summer. For one hour WKOW anchors and/or reporters will pour coffee to help raise money for the charity of their choice. This is WKOW's 19th year sponsoring Rhythm and Booms, the Midwest's largest fireworks show, on Saturday June 30 at Warner Park. The Mike McCarthy Dinner and Golf outing is a two day affair held in June with a special dinner Sunday night hosted by the Green Bay Packers Coach, followed by a golf outing the following day. WKOW was the official sponsor of this event. All proceeds from the two day event went to the American Family Children's Hospital in Madison, Wisconsin.

Other Matters (21)

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Other Matters (1 of 21) Response
Program Title Born To Explore (27.1)
Origination Syndicated
Days/Times Program Regularly Scheduled Saturdays/9:00 AM-9:30 AM CT
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Developed and produced for 13-16 year olds, the world's cultures and its geographical wonders come alive as the youngest president in Explorers Club history, Richard Wiese, takes viewers on a globetrotting adventure. While developed for 13-16 year olds, Born to Explore is engaging for the whole family. In this weekly half-hour series, Richard uncovers amazing facts of nature and manmade treasures. In Born to Explore, Richard Wiese takes the role of the ultimate Social Studies teacher to a new level, bringing the viewing audience to the places and people of our world who form our cultures. Whether he climbs Mount Kilimanjaro, explores why people live at the base of an active volcano, or travels down the Nile River, viewers will travel the world without leaving their homes.
Other Matters (2 of 21) Response
Program Title Green Screen Adventures (27.2)
Origination Network
Days/Times Program Regularly Scheduled Saturdays 8:30am-9:00am CT
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 7 years to 13 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Green Screen Adventures sparks enthusiasm for writing through age-appropriate sketch comedy, original songs, puppetry, and story theatre. The stories are based on the writing of elementary school students, ages 7-13. Children get the message that their words have power, that their voices are being heard. Our diverse Green Screen company of performers and writers reinforce crticial writing skills and share positive social messages. Our eduational mission emphasizes the four "C"s as well as the three "R"s - Curiosity, Confidence, Citizenship, Compassion.
Other Matters (3 of 21) Response
Program Title Green Screen Adventures (27.3)
Origination Network
Days/Times Program Regularly Scheduled Saturdays 9:00am-9:30am CT
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 7 years to 13 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Green Screen Adventures sparks enthusiasm for writing through age-appropriate sketch comedy, original songs, puppetry, and story theatre. The stories are based on the writing of elementary school students, ages 7-13. Children get the message that their words have power, that their voices are being heard. Our diverse Green Screen company of performers and writers reinforce crticial writing skills and share positive social messages. Our eduational mission emphasizes the four "C"s as well as the three "R"s - Curiosity, Confidence, Citizenship, Compassion.
Other Matters (4 of 21) Response
Program Title Green Screen Adventures (27.2)
Origination Network
Days/Times Program Regularly Scheduled Saturdays 7:30am-8:00am CT
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 7 years to 13 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Green Screen Adventures sparks enthusiasm for writing through age-appropriate sketch comedy, original songs, puppetry, and story theatre. The stories are based on the writing of elementary school students, ages 7-13. Children get the message that their words have power, that their voices are being heard. Our diverse Green Screen company of performers and writers reinforce crticial writing skills and share positive social messages. Our eduational mission emphasizes the four "C"s as well as the three "R"s - Curiosity, Confidence, Citizenship, Compassion.
Other Matters (5 of 21) Response
Program Title The Busy World of Richard Scarry (27.3)
Origination Network
Days/Times Program Regularly Scheduled Saturdays 10:00am-10:30am CT
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. This fully animated series is based on the books by Richard Scarry which parents worldwide rely on to teach valuable lessons. Busytown is an enchanting place that's abuzz with energy and life. Young audiences love to sing and laugh along, as Huckle Cat and Lowly Worm make their way through the day. Always concerned for each other, the residents of Busytown make time for a song and a smile.
Other Matters (6 of 21) Response
Program Title Food For Thought with Claire Thomas (27.1)
Origination Syndicated
Days/Times Program Regularly Scheduled Saturdays/10:30 AM-11:00 AM CT
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Young, enthusiastic and passionate about food, Claire Thomas is the 22 year old host who opens viewers' eyes to how everyday life can inspire culinary creations in Food for Thought. Each weekly-half hour, produced for ages 13-16, informs and educates teens about the power of food as a tool for exploring new places, meeting new people and learning about different cultures. Claire serves as a role model for 13-16 year old viewers by showing her passion for her family, life, and healthy living by sharing stories in the kitchen. Creative inspiration can come from any place at any time - sometimes from family, sometimes from friends, or even from bloggers needing her help. No matter how exotic or local the location, she's always in search of new tastes and places to explore. Based on her unique perspective gathered throughout each episode, Claire will teach the audience how to prepare the "inspired" dish while promoting a healthy attitude towards food and life.
Other Matters (7 of 21) Response
Program Title Sports Stars of Tomorrow (27.1)
Origination Syndicated
Days/Times Program Regularly Scheduled Saturdays/11:30 AM-12:00 PM CT
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Sports Stars of Tomorrow provides information and examples of how teenage contemporaries, can and are achieving positive things through the disciplines and dedication experienced in sports, through team and individual competition.
Other Matters (8 of 21) Response
Program Title Busytown Mysteries(27.3)
Origination Network
Days/Times Program Regularly Scheduled Saturdays 9:30am-10:00am CT
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 3 years to 7 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Curiosities are everywhere in Busytown and so are Huckle Cat, Lowly Worm, Sally Cat, Hilda Hippo plus Pig Will and Pig Won't. Each episode is an innovative blend of humor and learning based around six unforgettable friends and many other colorful characters from the amazing world of Richard Scarry's books. Viewers follow the friends as they scour Busytown looking for the answer to the episode's mystery.
Other Matters (9 of 21) Response
Program Title Mad About (27.2)
Origination Network
Days/Times Program Regularly Scheduled Saturdays 9:00am-9:30am CT
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Mad About provides core programming in the areas of Financial Literacy, Nutrition, Earth Science, Ecology, Health, Life Skills and Fitness that tie to state and national education standards. Mad About explores being "green" and understanding how our actions impact the world. Mad About uses the technique of sketch comedy, music videos, animation and kid on the street interviews to teach, entertain and inspire teens to make quality life decisions. The diverse and dynamic cast of young people who make up the Mad About cast combine their natural curiosity with their enthusiasm to inform teens and their families about society's most important issues and life skills.
Other Matters (10 of 21) Response
Program Title Everyday Health (27.1)
Origination Syndicated
Days/Times Program Regularly Scheduled Saturdays/10:00 AM-10:30 AM CT
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. In this weekly half-hour series developed and produced to educate and inform viewers ages 13-16, our hosts scan the country finding those who 'pay it forward' to promote health and wellness. The remarkable people that viewers meet are referred to as 'agents of change,' special individuals who are making big changes in people's lives, one small step at a time. Everyday Health is a series that uniquely raises awareness to help fight obesity, raise self-esteem, establish physical fitness habits and prevent negative health choices. An inspirational program about people who confront challenges by taking control, Everyday Health, through captivating storytelling, reports on amazing teens and other selfless Americans who are 'paying it forward, 'with good will and new ideas that will inspire other teens to take action.
Other Matters (11 of 21) Response
Program Title Green Screen Adventures (27.2)
Origination Network
Days/Times Program Regularly Scheduled Saturdays 7:00am-7:30am CT
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 7 years to 13 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Green Screen Adventures sparks enthusiasm for writing through age-appropriate sketch comedy, original songs, puppetry, and story theatre. The stories are based on the writing of elementary school students, ages 7-13. Children get the message that their words have power, that their voices are being heard. Our diverse Green Screen company of performers and writers reinforce crticial writing skills and share positive social messages. Our eduational mission emphasizes the four "C"s as well as the three "R"s - Curiosity, Confidence, Citizenship, Compassion.
Other Matters (12 of 21) Response
Program Title Green Screen Adventures (27.2)
Origination Network
Days/Times Program Regularly Scheduled Saturdays 8:00am-8:30am CT
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 7 years to 13 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Green Screen Adventures sparks enthusiasm for writing through age-appropriate sketch comedy, original songs, puppetry, and story theatre. The stories are based on the writing of elementary school students, ages 7-13. Children get the message that their words have power, that their voices are being heard. Our diverse Green Screen company of performers and writers reinforce crticial writing skills and share positive social messages. Our eduational mission emphasizes the four "C"s as well as the three "R"s - Curiosity, Confidence, Citizenship, Compassion.
Other Matters (13 of 21) Response
Program Title The Busy World of Richard Scarry (27.3)
Origination Network
Days/Times Program Regularly Scheduled Saturdays 10:30am-11:00am CT
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. This fully animated series is based on the books by Richard Scarry which parents worldwide rely on to teach valuable lessons. Busytown is an enchanting place that's abuzz with energy and life. Young audiences love to sing and laugh along, as Huckle Cat and Lowly Worm make their way through the day. Always concerned for each other, the residents of Busytown make time for a song and a smile.
Other Matters (14 of 21) Response
Program Title Jack Hanna's Wild Countdown (27.1)
Origination Syndicated
Days/Times Program Regularly Scheduled Saturdays/8:00 AM-8:30 AM CT
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Wildlife expert and animal ambassador, Jack Hanna, brings the viewer face-to-face with the best of the beasts. In this weekly half-hour series that will engage viewers 13-16, as well as the whole family, Jack highlights his favorite animals and adventures from around the world. Presented in countdown style, Jack offers up a different 'top ten' each week in a variety of categories. What are the top ten 'fastest animals in Africa,' 'tallest insects,' 'biggest eaters,' smartest birds'...Jack will answer all of these questions and more. As Jack reveals the categories, he gives further insights and interesting facts about the animals allowing viewers of all ages the opportunity to be entertained as well as learn more about the fascinating animal kingdom in Jack Hanna's Wild Countdown.
Other Matters (15 of 21) Response
Program Title Dino Squad(27.3)
Origination Network
Days/Times Program Regularly Scheduled Saturdays 11:00am-11:30am CT
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 9 years to 11 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Dino Squad promotes positive social learning using the principles of social learning theory. It portrays attractive and engaging young role-models enacting the kinds of positive social behavior and values we would like our audience to adopt. The series combines children's fascination with dinosaurs, their attraction to science-fiction or superhero characters who have the ability to "morph" from human status into super beings, and the appeal of a group of five, highly individualistic and appealing teens, to attract and engage young viewers. Each episode portrays these teens facing and finding solutions to problems that are relevant to contemporary youngsters. In so doing, each episode provides young viewers templates and/or standards that they can employ to navigate issues they typically encounter in their own, daily lives.
Other Matters (16 of 21) Response
Program Title Dino Squad(27.3)
Origination Network
Days/Times Program Regularly Scheduled Saturdays 11:30am-12:00pm CT
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 9 years to 11 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Dino Squad promotes positive social learning using the principles of social learning theory. It portrays attractive and engaging young role-models enacting the kinds of positive social behavior and values we would like our audience to adopt. The series combines children's fascination with dinosaurs, their attraction to science-fiction or superhero characters who have the ability to "morph" from human status into super beings, and the appeal of a group of five, highly individualistic and appealing teens, to attract and engage young viewers. Each episode portrays these teens facing and finding solutions to problems that are relevant to contemporary youngsters. In so doing, each episode provides young viewers templates and/or standards that they can employ to navigate issues they typically encounter in their own, daily lives.
Other Matters (17 of 21) Response
Program Title Jack Hanna Into the Wild (27.1)
Origination Syndicated
Days/Times Program Regularly Scheduled Saturdays/11:00 AM-11:30 AM CT
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. This series is based around Jack traveling the world with his friends and family, taking the viewer to his favorite destinations and introducing them to new and amazing creatures each week. Throughout Jack's travels he raises awareness of different cultures, geography and spectacular animals and animals facts, while teaching children the importance of stewardship of our environment through his documented donations to conservation efforts worldwide.
Other Matters (18 of 21) Response
Program Title Into the Outdoors (27.1)
Origination Local
Days/Times Program Regularly Scheduled Sundays/ 10:30AM-11:00AM CT
Total times aired at regularly scheduled time 14
Length of Program 30 mins
Age of Target Child Audience from 7 years to 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. A weekly children's series in which kids travel around Wisconsin exploring the state's environment and outdoor activities.
Other Matters (19 of 21) Response
Program Title Mad About (27.2)
Origination Network
Days/Times Program Regularly Scheduled Saturdays 9:30am-10:00am CT
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Mad About provides core programming in the areas of Financial Literacy, Nutrition, Earth Science, Ecology, Health, Life Skills and Fitness that tie to state and national education standards. Mad About explores being "green" and understanding how our actions impact the world. Mad About uses the technique of sketch comedy, music videos, animation and kid on the street interviews to teach, entertain and inspire teens to make quality life decisions. The diverse and dynamic cast of young people who make up the Mad About cast combine their natural curiosity with their enthusiasm to inform teens and their families about society's most important issues and life skills.
Other Matters (20 of 21) Response
Program Title Sea Rescue (27.1)
Origination Syndicated
Days/Times Program Regularly Scheduled Saturdays/9:30 AM-10:00 AM CT
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The half-hour weekly series, Sea Rescue, features the rescue, rehabilitation and - in many instances - release back into the wild of ocean wildlife. Produced for ages 13-16, Sea Rescue offers educational and entertaining television by demonstrating the welfare and medical benefits that rescue and rehabilitation programs provide animals. Viewers will also learn that there's a reciprocal benefit: rescued animals provide valuable insight into their biology and ecology. This information adds to the pool of knowledge necessary to conserve threatened and endangered species. Each week, Sea Rescue will leave its audience inspired by the real-life stories of the featured animals and rescuers and with a fuller understanding of the rich array of sea life with which we share our planet.
Other Matters (21 of 21) Response
Program Title Ocean Mysteries with Jeff Corwin (27.1)
Origination Syndicated
Days/Times Program Regularly Scheduled Saturdays/8:30 AM-9:00 AM CT
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The half-hour weekly series, Ocean Mysteries, offers a fresh approach to the quest for aquatic understanding by blending stories of fascinating sea creatures, comparisons to popular land animals, and analogies to human experience. Hosted by Jeff Corwin, Ocean Mysteries is produced for ages 13-16 - and beyond - by showing how animals share the same behaviors, challenges and triumphs that humans do. From exciting rescues of abandoned animals to unexpected conflicts in the 'family dynamics' of the mingling species, viewers will get to know - and care - about these heroes, and all of the fascinating life teeming in our oceans.

Certification

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Question Response

The undersigned certifies that he or she is (a) the party filing the Children's Television Programming, or an officer, director, member, partner, trustee, authorized employee, or other individual or duly elected or appointed official who is authorized to sign on behalf of the party filing the Children's Television Programming; or (b) an attorney qualified to practice before the Commission under 47 C.F.R. Section 1.23(a), who is authorized to represent the party filing the Children's Television Programming, and who further certifies that he or she has read the document; that to the best of his or her knowledge, information,and belief there is good ground to support it; and that it is not interposed for delay.

FAILURE TO SIGN THIS APPLICATION MAY RESULT IN DISMISSAL OF THE APPLICATION AND FORFEITURE OF ANY FEES PAID

Upon grant of this application, the Authorization Holder may be subject to certain construction or coverage requirements. Failure to meet the construction or coverage requirements will result in automatic cancellation of the Authorization. Consult appropriate FCC regulations to determine the construction or coverage requirements that apply to the type of Authorization requested in this application.

WILLFUL FALSE STATEMENTS MADE ON THIS FORM OR ANY ATTACHMENTS ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. Code, Title 18, §1001) AND/OR REVOCATION OF ANY STATION AUTHORIZATION (U.S. Code, Title 47, §312(a)(1)), AND/OR FORFEITURE (U.S. Code, Title 47, §503).

I certify that this application includes all required and relevant attachments.
I declare, under penalty of perjury, that I am an authorized representative of the above-named applicant for the Authorization(s) specified above.

WKOW Television, Inc.


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