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Licensing and Management System

Approved by OMB 3060-0928
January 2015
Go to the Federal Communications Commission homepage at www.fcc.gov

(REFERENCE COPY - Not for submission) Children's Television Programming Report

FRN:
0018223693
File Number:
CPR-131710
Submit Date:
07/09/2012
Call Sign:
WMBF-TV
Facility ID:
83969
City:
MYRTLE BEACH
State:
SC
Service:
Full Service Television
Purpose:
Children's TV Programming Report
Status:
Received
Status Date:
07/09/2012
Filing Status:
Active



Report reflects information for : Second Quarter of 2012

General Information

Section Question Response
Attachments Are attachments (other than associated schedules) being filed with this application?

Applicant Information

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Applicant Name, Type, and Contact Information

Applicant Address Phone Email Applicant Type

Contact Representatives (0)

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Contact Name Address Phone Email Contact Type

Children's Television Information

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Section Question Response
Station Type Station Type Network Affiliation
Affiliated network NBC
Nielsen DMA Florence-Myrtle Beach
Web Home Page Address www.wmbfnews.com

Digital Core Programming

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Question Response
State the average number of hours of Core Programming per week broadcast by the station on its main program stream 3.0
State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream 336.0
State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. Section 73.671: 10.0
Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. Section 73.673? Yes
Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main Yes No program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams? Yes

Digital Core Programs(18)

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Digital Core Program (1 of 18) Response
Program Title Teen Kids News; Channel 32.2 (BOUNCE)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 12 & 12:30 PM (4/7/12-6/30/12)
Total times aired at regularly scheduled time 26
Total times aired 26
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 2
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. "Teen Kids News" delivers content as an entertaining, humorous and fascinating look at current events and other 'news stories' of interest to viewers ages 13-16 years. It is a fast-paced program composed of shorter segments the fit the visual learning style of today's students and is composed of many segments (current events, study habits, virtual field trips, social skills, informational facts, teen issues)that vary from program to program. In all of these segments, the topic is clearly identified and explained, information is given as to how to deal with the topic, and what other students are doing.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (2 of 18) Response
Program Title Busytown Mysteries; Channel 32.3 (THISTV)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 10:30 AM (4/7/12-6/30/12)
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 3 years to 7 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. "Busytown Mysteries" is an investigative learning show for young children based on the questions and conundrums relevant to this "ready-to-learn" target audience and geared to their unique level of understanding. The show's educational content includes a range of meaningful metacognitive, social-emotional and core-knowledge learning goals aimed at promoting school readiness. The series gives youngsters an understanding and appreciation of the critical thinking skills involved in scientific inquiry. It brings them a broad base of interesting knowledge on which to practice these burgeoning skills, as well as the psycho-social abilities to effectively do so.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (3 of 18) Response
Program Title Green Screen Adventures; Channel 32.3 (THISTV)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 10:00 AM (4/7/12-6/30/12)
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 7 years to 13 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Green Screen Adventures is an education tool intended to promote literacy. Utilizing humor as a powerful learning took, GSA sparks enthusiasm for writing through age appropriate sketch comedy, original songs, puppetry and story theatre. By basing the stories on the writing of elementary school students, ages 7-13, children get the message that their words have power, and that their voices are being heard. The writers of GSA walk the delicate line of adaptation, staying true to each child's ideas and each student's words, while at the same time creating dynamic and educational programming.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (4 of 18) Response
Program Title Dino Squad; Channel 32.3 (THISTV)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 12 & 12:30 PM (4/7/12-6/30/12)
Total times aired at regularly scheduled time 26
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 9 years to 11 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. As if high school wasn't monstrous enough! Five quirky teens suddenly gain powers to transform into Dinosaurs, while their wise and mysterious teacher, Mrs. Moyniha, guides them while they work together demonstrating their uique abilities to protect the Earth. Meanwhile, an anthropomorphic Velociraptor, a transforming half-human, half dinosaur corporate executive, is creating mutant-suars in his effort to accelerate Global Warming. And yes, they still have to get their homework done.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (5 of 18) Response
Program Title The Busy World of Richard Scarry; Channel 32.3 (THISTV)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 11 & 11:30 AM (4/7/12-6/30/12)
Total times aired at regularly scheduled time 26
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The Busy World of Richard Scarry is designed for two to five year olds. Like the Scarry books themselves the TV series uses themes that are congruent with the interests of pre-school and early elementary school children.The aim of the series is to make television a positive force in the lives of these children:to stimulate imagination and foster vicarious play, to teach pro-social behavior, generosity, friendliness, persistence, altruism, understanding of others' points of view, empathy, acceptance of others' idiosyncrasies - to help children move beyond family attachments to the world of friendships and community. To help children develop skills on which academic learning depends: attention, language, memory, active processing of a story, interest in reading.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (6 of 18) Response
Program Title Ultimate Choice; Channel 32.2 (BOUNCE)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 10:30 AM (4/7/12-6/30/12)
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The "Ultimate Choice" series places real young adults in life situations that challenge their previous perceptions, strengths, and values-all in a reality television format. The participants step outside their usual routines to interact with a new group of acquaintances toward individual and common goals. With challenging tasks, an interesting array of settings and the drama of interacting personalities, the program reinforces healthy life choices.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (7 of 18) Response
Program Title Doodlebops Rockin' Road Show; Channel 32.3 (THISTV)
Origination Network
Days/Times Program Regularly Scheduled Sundays @ 10:00 AM (4/7/12-6/30/12)
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Together kids favorite rockin' band, The Doodlebops, and their fans explore the world of the Doodlenet on their magical tour bus. Deedee, Rooney, and Moe Doodle help their fans, and themselves, solve preschool relatable problems by journeying to fun, new destinations. Want to visit a gigantic water park for a day to conquer your fear of swimming? No problem! Ready to travel into a giant's mouth to see why you should brush your teeth? Hold on tight! With a little song, dance, and teamwork the Doodlebops are always ready to rock into a new adventure!
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (8 of 18) Response
Program Title The Doodlebops; Channel 32.3 (THISTV)
Origination Network
Days/Times Program Regularly Scheduled Sundays @ 10:30 AM (4/7/12-6/30/12)
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The Doodlebops are kids' favorite rock band. This musical comedy series for children stars Deedee, Rooney and Moe Doodle - three multi-talented rock stars who are always singing, dancing and learning from each other. They are the ultimate rock and roll band! Join The Doodlebops as they hang out and practice their song and dance routines in the coolest rehearsal space imaginable, and travel from show to show in their super cool tour bus! The Doodlebops will get kids twisting, turning, bopping and learning with their upbeat energetic music and funny stories.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (9 of 18) Response
Program Title Jane and The Dragon; Channel 32.1 (WMBF)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 11:00 AM (4/7/12-6/30/12)
Total times aired at regularly scheduled time 12
Total times aired 13
Number of Preemptions 1
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 1
Length of Program 30 mins
Age of Target Child Audience 6 years to 10 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Set in medieval times, Jane and the Dragon is an animated show based on Martin Baynton's best-selling book about a middle-class medieval girl named Jane. Jane is raised in the Royal Court as a Knight-in-Training after she demonstrates her courage by leaving the castle to conquer the local dragon. The giant green Dragon, whose sense of humor exceeds his ferocity, instead becomes Jane's best friend and a part of the castle community. In each episode, Jane encounters a challenge that tests her problem-solving skills and requires her to demonstrate her strength of character as a Knight of the King's Guard. Sometimes Jane learns a moral lesson, and other times uses her analytical ability to illustrate how a problem can be made less complicated and easily solved.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Preemption Programs #1

Questions Response
Title of Program Jane and The Dragon; Channel 32.1 (WMBF)
List date and time rescheduled 6/17/12 @ 1PM
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2012-06-09
Episode # 6/9/12 JAN207
Reason for Preemption Sports
Digital Core Program (10 of 18) Response
Program Title Animal Atlas; Channel 32.2 (BOUNCE)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 11 AM (4/7/12-6/30/12)
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. A program that is entertaining and engaging to a wide audience while managing to deliver information that would be very welcome in a middle or high school classroom. The series matches the evolved visual intelligence of the young 21st century audience by building content with short clips, five-seconds or less in length,and weaving them together in a narrative that keeps a viewer engaged with a compelling narrative overview. The animal kingdom has an innate richness of color, form, and motion and Animal Atlas episodes are built from this richness. The thread that links the clips together is the connection between the differing members of the animal kingdom---including our own species. In a compelling blend, animal examples are pulled from both common experience, such as the horse and cat, and exotic animals like the clouded leopard and the red panda. As the nature of animals is explored, the content and clarity create a program of exception education value.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (11 of 18) Response
Program Title Babar; Channel 32.1 (WMBF)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 11:30 AM (4/7/12-6/30/12)
Total times aired at regularly scheduled time 12
Total times aired 13
Number of Preemptions 1
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 1
Length of Program 30 mins
Age of Target Child Audience 6 years to 10 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Babar,based on the books by Laurent de Brunhoff, is an animated show about a young orphaned elephant who finds the strength to rise above the challenges he faces, including the death of his parents, as he journeys through life.Each episode of the show develops a social-emotional message such as taking responsibility, being patient and persistent in hard work, respecting peoples privacy, learning to cope with unforeseen changes, and being honest. These messages emerge from the need to resolve a dilemma that is faced by Babar, one of his friends or family members.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Preemption Programs #1

Questions Response
Title of Program Babar; Channel 32.1 (WMBF)
List date and time rescheduled 6/17/12 @ 1:30PM
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2012-06-09
Episode # 6/9/12 BAR207
Reason for Preemption Sports
Digital Core Program (12 of 18) Response
Program Title Pearlie; Channel 32.1 (WMBF)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 12:30 PM (4/7/12-6/30/12)
Total times aired at regularly scheduled time 11
Total times aired 13
Number of Preemptions 2
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 2
Length of Program 30 mins
Age of Target Child Audience 6 years to 10 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Pearlie is an animated comedy series based on the childrens book series Pearlie the Park Fairy by Wendy Harmer. Pearlie is an optimistic, light-hearted fairy who sees the good in everybody, but often gets into situations because her desire to help is larger than her capacity to deliver. Aimed or an audience within the 6-10 year old range, Pearlie focuses on the importance of following the rules, using good judgment and learning how to avoid getting into trouble. Since Pearlie was appointed by Fairy Head Quarters (HQ) to keep Jubilee Park in sparkling order she has constant challenges with her basic goal of keeping everyone happy and making sure the park functions smoothly. Pearlies nemesis and cousin Saphira, often takes advantage of Pearlies good nature which requires that Pearlie must also frequently outwit the park bully. In each episode, we see Pearlie approach new tasks and problems with a great deal of enthusiasm, but without the organization required to get the job done. Through plot developments and with the assistance of her friends, Opal and Jasper, she learns what to do and what not to do in each situation so the park can be restored to order.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Preemption Programs #1

Questions Response
Title of Program Pearlie; Channel 32.1 (WMBF)
List date and time rescheduled 5/5/12 at 9:30 am
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2012-05-05
Episode # 5/5/12 PEA101
Reason for Preemption Sports

Digital Preemption Programs #2

Questions Response
Title of Program Pearlie; Channel 32.1 (WMBF)
List date and time rescheduled 6/2/12 at 9:30 am
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2012-06-02
Episode # 6/2/12 PEA109
Reason for Preemption Sports
Digital Core Program (13 of 18) Response
Program Title Liberty's Kids; Channel 32.3 (THISTV)
Origination Network
Days/Times Program Regularly Scheduled Monday-Friday @ 9:30 AM (4/7/12-6/30/12)
Total times aired at regularly scheduled time 65
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 7 years to 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. This exciting series thrusts the viewer into the dramatic fray of the War of Independence, as seen through the eyes of two kids who've been taken in and given jobs as roving reporters by the Renaissance man of the Revolution, Ben Franklin. British teen Sarah sees both sides of the war and doesn't like either, while American teen Gregory is a passionate defender of freedom and liberty. French orphan Henri, who's also taken in by Ben, may be younger than his new "big brother" and "big sister", but he often sees most clearly. The series is packed with action, yet it confronts moral decisions head on. It's not concerned with the politics of history, but uses the drama of the events as a backdrop for the conflicts faced by its protagonists.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (14 of 18) Response
Program Title Shelldon; Channel 32.1 (WMBF)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 10:30 AM (4/7/12-6/30/12)
Total times aired at regularly scheduled time 12
Total times aired 13
Number of Preemptions 1
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 1
Length of Program 30 mins
Age of Target Child Audience 6 years to 10 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. An animated series that takes place in Shell Land, a mythical undersea world populated by characters from a wide array of water-dwelling species. The main character, Shelldon, is an orphaned yoka shell mollusk adopted by the Clam family and living with them in the family-owned Charming Clam Inn. Dr. Shell, an elder and venerated inventor, and Connie, a cowry shell classmate of Shelldons also live at the inn. Shelldon and his buddies, Herman (a Hermit crab) and Connie, always work together and solve problems that they face in school or in the community. A recurring problem is to staunch the plans of the local millionaire, Cecil Cracken, whose greed puts making money over protecting the environment. Dr. Shell is typically the childres key provider of knowledge and other resources. In each episode, the children learn a significant social-emotional lesson and also share information relating to their ocean habitat and environmental protection.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Preemption Programs #1

Questions Response
Title of Program Shelldon; Channel 32.1 (WMBF)
List date and time rescheduled 6/17/12 @ 12:30PM
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2012-06-09
Episode # 6/9/12 SHL013
Reason for Preemption Sports
Digital Core Program (15 of 18) Response
Program Title Real Life 101; Channel 32.2 (BOUNCE)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 10:00 AM (4/7/12-6/30/12)
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. What do you want to be when you grow up? Real Life 101 is a straightforward contemporary resource for teenagers looking to learn about the myriad careers that are available to them if they apply themselves.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (16 of 18) Response
Program Title Zula Patrol; Channel 32.1 (WMBF)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 10:00 AM (4/7/12-6/30/12)
Total times aired at regularly scheduled time 12
Total times aired 13
Number of Preemptions 1
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 1
Length of Program 30 mins
Age of Target Child Audience 6 years to 10 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Based on the book series by Deborah Manchester, The Zula Patrol teaches science and astronomy facts to a target audience of children 6-10 years of age. The Zula Patrol is a group of six animated aliens, headed by Captain Bula, who carry out a variety of scientific space missions. During their missions, Captain Bula and his crew often encounter their foe, Dark Truder, and his minion, Traxie, who are trying to take over the universe. Over the course of the story, the audience learns different facts about specific space topics such as stars, planets, orbits, moons, asteroids, comets, gravity, and space probes. The information is then highlighted during a segment where crew member Professor Multo delivers his Multo-Moment or summary of scientific facts from the story. Typically, the stories also provide a social-emotional tag based on tolerance and non-violent conflict resolution.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Preemption Programs #1

Questions Response
Title of Program Zula Patrol; Channel 32.1 (WMBF)
List date and time rescheduled 6/17/12 @ 12PM
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2012-06-09
Episode # 6/9/12 ZUL118
Reason for Preemption Sports
Digital Core Program (17 of 18) Response
Program Title Willa's Wild Life; Channel 32.1 (WMBF)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 12 PM (4/7/12-6/30/12)
Total times aired at regularly scheduled time 12
Total times aired 13
Number of Preemptions 1
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 1
Length of Program 30 mins
Age of Target Child Audience 6 years to 10 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. An animated series featuring a six-year-old girl, Willa, who is permitted to share her home with an ever-growing menagerie of animals-- an elephant, a giraffe, a pair of performing seals, a bear, three penguins,and lots of rabbits. These creatures speak to Willa,offering her advice and friendship from each of their respective points of view. In each episode, Willa faces a challenge at home, in school or in her neighborhood. Her animals and best friend Dooley help her develop solutions to overcome each challenge. With the support of Dooley, the animals and praise from her dad, Willa finds ways to maintain healthy friendships, experience success, develop competence, and become altruistic.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Preemption Programs #1

Questions Response
Title of Program Willa's Wild Life; Channel 32.1 (WMBF)
List date and time rescheduled 6/2/12 @ 9 am
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2012-06-02
Episode # 6/2/12 WIL006
Reason for Preemption Sports
Digital Core Program (18 of 18) Response
Program Title Safari Tracks; Channel 32.2 (BOUNCE)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 11:30 AM (4/7/12-6/30/12)
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Safari Tracks is a program with content grounded in the natural world and delivered using an approach that highlights the informational and educational aspects of the animal kingdom in the given environment of Africa. Viewers receive topic points that help build the ethical decision making necessary to becoming a citizen of the planet.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Non-Core Educational and Informational Programming (2)

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Non-Core Educational and Informational Programming (1 of 2) Response
Program Title Animal Atlas Classics; WMBF Primary Channel 32.1
Origination Syndicated
Days/Times Program Regularly Scheduled: Saturdays @ 5:00 AM (4/7/12-6/30/12)
Total times aired at regularly scheduled time: 13
Number of Preemptions -1
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. A series that blends animal images with information on a wide range of life science issues in a manner that is entertaining and clever. The episodes from this season again combine facts, comparisons, and reflections on broad concepts with an engaging narration that targets the 13-16 year-old age range in both vocabulary and interest level.The narrative keeps viewer interest with non-pedantic information imaginatively chosen--such as the close relationship between bears and dogs, the note that an elephant trunk has more muscles (40,000) than the entire human body, and the differing number of toes in elephant species.
Does the program have educating and informing children ages 16 and under as a significant purpose? Yes
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. Section 73.673? Yes

Date and Time Aired:

Questions Response
Date Time
Non-Core Educational and Informational Programming (2 of 2) Response
Program Title Animal Atlas; WMBF Primary Channel 32.1
Origination Syndicated
Days/Times Program Regularly Scheduled: Saturdays @ 5:30 AM (4/7/12-6/30/12)
Total times aired at regularly scheduled time: 13
Number of Preemptions -1
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. A program that is entertaining and engaging to a wide audience while managing to deliver information that would be very welcome in a middle or high school classroom. The series matches the evolved visual intelligence of the young 21st century audience by building content with short clips, five-seconds or less in length,and weaving them together in a narrative that keeps a viewer engaged with a compelling narrative overview. The animal kingdom has an innate richness of color, form, and motion and Animal Atlas episodes are built from this richness. The thread that links the clips together is the connection between the differing members of the animal kingdom---including our own species. In a compelling blend, animal examples are pulled from both common experience, such as the horse and cat, and exotic animals like the clouded leopard and the red panda. As the nature of animals is explored, the content and clarity create a program of exception education value.
Does the program have educating and informing children ages 16 and under as a significant purpose? Yes
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. Section 73.673? Yes

Date and Time Aired:

Questions Response
Date Time

Sponsored Core Programming (0)

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Liaison Contact

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Question Response
Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. Section 73.3526(e)(11)(iii)? Yes
Name of children's programming liaison Jessica Blazer
Address 918 Frontage Road East
City Myrtle Beach
State SC
Zip 29577
Telephone Number 843-839-7914
Email Address jblazer@wmbfnews.com
Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other noncore educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. Section 73.671, NOTES 2 and 3.

Other Matters (18)

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Other Matters (1 of 18) Response
Program Title Teen Kids News; Channel 32.2 (BOUNCE)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 12 & 12:30 PM
Total times aired at regularly scheduled time 26
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. "Teen Kids News" delivers content as an entertaining, humorous and fascinating look at current events and other 'news stories' of interest to viewers ages 13-16 years. It is a fast-paced program composed of shorter segments the fit the visual learning style of today's students and is composed of many segments (current events, study habits, virtual field trips, social skills, informational facts, teen issues)that vary from program to program. In all of these segments, the topic is clearly identified and explained, information is given as to how to deal with the topic, and what other students are doing.
Other Matters (2 of 18) Response
Program Title The Wiggles; Channel 32.1 (WMBF)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 12:30 PM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. It's no wonder these Australian musicians have maintained a huge following with the preschool crowd for more than a decade. The series has good, wholesome fun and the music encourages preschoolers to listen for musical cues, move their bodies to rhythms, and, most of all, be age-appropriately silly. The four Wiggles and their lovably goofy cast of characters really do know what they're doing.
Other Matters (3 of 18) Response
Program Title Green Screen Adventures; Channel 32.3 (THISTV)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 10:00 AM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 7 years to 13 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Green Screen Adventures is an education tool intended to promote literacy. Utilizing humor as a powerful learning took, GSA sparks enthusiasm for writing through age appropriate sketch comedy, original songs, puppetry and story theatre. By basing the stories on the writing of elementary school students, ages 7-13, children get the message that their words have power, and that their voices are being heard. The writers of GSA walk the delicate line of adaptation, staying true to each child's ideas and each student's words, while at the same time creating dynamic and educational programming.
Other Matters (4 of 18) Response
Program Title Animal Atlas; Channel 32.2 (BOUNCE)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 11 AM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. A program that is entertaining and engaging to a wide audience while managing to deliver information that would be very welcome in a middle or high school classroom. The series matches the evolved visual intelligence of the young 21st century audience by building content with short clips, five-seconds or less in length,and weaving them together in a narrative that keeps a viewer engaged with a compelling narrative overview. The animal kingdom has an innate richness of color, form, and motion and Animal Atlas episodes are built from this richness. The thread that links the clips together is the connection between the differing members of the animal kingdom---including our own species. In a compelling blend, animal examples are pulled from both common experience, such as the horse and cat, and exotic animals like the clouded leopard and the red panda. As the nature of animals is explored, the content and clarity create a program of exception education value.
Other Matters (5 of 18) Response
Program Title Poppy Cat; Channel 32.1 (WMBF)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 11:00 AM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Join Poppy Cat and her friends as they embark on extraordinary adventures through fantastical lands. Based on the award-winning book series created by Lara Jones, the colourful and appealing characters spring to life from the page to the small screen in stories of friendship and fantasy play. Seen through the eyes of Poppy's young owner, a little girl called Lara, each story is a celebration of adventure as Poppy Cat and her friends embark on fanciful journeys through fantastical lands. Told with humour and great heart, these stories give children a glimpse of their own potential for imaginative play and creativity through the tales of a very special cat and her equally interesting band of friends.
Other Matters (6 of 18) Response
Program Title LazyTown; Channel 32.1 (WMBF)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 12:00 PM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The series enhances preschoolers' kinesthetic skills and awareness of of healthful behaviors. LazyTown is the laziest town you'll ever visit. Or at least, it would be, if the town grump, Robbie Rotten, had his way. Unfortunately for him, Stephanie, the mayor's vibrant pink-haired niece, has come to LazyTown and she would rather have the kids outdoors playing sports with her than indoors playing video games all the time. She and her uncle enlist the help of Sportacus 10, a superhero with great athletic skills and abilities, who encourages the kids to get out and play, run around, dance or whatever else it takes to get their move on!
Other Matters (7 of 18) Response
Program Title Doodlebops Rockin' Road Show; Channel 32.3 (THISTV)
Origination Network
Days/Times Program Regularly Scheduled Sundays @ 10 AM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Together kids favorite rockin' band, The Doodlebops, and their fans explore the world of the Doodlenet on their magical tour bus. Deedee, Rooney, and Moe Doodle help their fans, and themselves, solve preschool relatable problems by journeying to fun, new destinations. Want to visit a gigantic water park for a day to conquer your fear of swimming? No problem! Ready to travel into a giant's mouth to see why you should brush your teeth? Hold on tight! With a little song, dance, and teamwork the Doodlebops are always ready to rock into a new adventure!
Other Matters (8 of 18) Response
Program Title Noodle and Doodle; Channel 32.1 (WMBF)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 10:00 AM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. All aboard the Noodle and Doodle Bus! Craft, cook, and play with Sean, Noodle, and Doodle! This series will encourage preschoolers' sense of creativity with fun craft projects and kid-friendly recipes that families can try at home. From after-school snacks to full meals, the recipes are simple, healthy, and tailor-made for little helping hands, and the art projects use common household supplies, so they're perfect for impromptu craft sessions.
Other Matters (9 of 18) Response
Program Title Busytown Mysteries; Channel 32.3 (THISTV)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 10:30AM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 3 years to 7 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. "Busytown Mysteries" is an investigative learning show for young children based on the questions and conundrums relevant to this "ready-to-learn" target audience and geared to their unique level of understanding. The show's educational content includes a range of meaningful metacognitive, social-emotional and core-knowledge learning goals aimed at promoting school readiness. The series gives youngsters an understanding and appreciation of the critical thinking skills involved in scientific inquiry. It brings them a broad base of interesting knowledge on which to practice these burgeoning skills, as well as the psycho-social abilities to effectively do so.
Other Matters (10 of 18) Response
Program Title Liberty's Kids; Channel 32.3 (THISTV)
Origination Network
Days/Times Program Regularly Scheduled Monday through Friday @ 9:30 AM
Total times aired at regularly scheduled time 65
Length of Program 30 mins
Age of Target Child Audience from 7 years to 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. This exciting series thrusts the viewer into the dramatic fray of the War of Independence, as seen through the eyes of two kids who've been taken in and given jobs as roving reporters by the Renaissance man of the Revolution, Ben Franklin. British teen Sarah sees both sides of the war and doesn't like either, while American teen Gregory is a passionate defender of freedom and liberty. French orphan Henri, who's also taken in by Ben, may be younger than his new "big brother" and "big sister", but he often sees most clearly. The series is packed with action, yet it confronts moral decisions head on. It's not concerned with the politics of history, but uses the drama of the events as a backdrop for the conflicts faced by its protagonists.
Other Matters (11 of 18) Response
Program Title Real Life 101; Channel 32.2 (BOUNCE)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 10:00 AM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. What do you want to be when you grow up? Real Life 101 is a straightforward contemporary resource for teenagers looking to learn about the myriad careers that are available to them if they apply themselves.
Other Matters (12 of 18) Response
Program Title Pajanimals; Channel 32.1 (WMBF)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 10:30 AM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Meet the Pajanimals - CowBella, Apollo, Sweetpea Sue, and Squacky - four snuggly friends who go on fun adventures and sing sweet night time songs to their preschool friends at home! This series from The Jim Henson Company uses endearing characters, stories, and songs to address common sources of bedtime strain - like establishing good hygiene habits, sleeping with the lights off, and separating from parents. The show's tone is gentle and empathetic, ensuring that preschoolers won't feel threatened when parents use the characters' issues to start discussions about similar ones their kids face.
Other Matters (13 of 18) Response
Program Title Ultimate Choice; Channel 32.2 (BOUNCE)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 10:30 AM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The "Ultimate Choice" series places real young adults in life situations that challenge their previous perceptions, strengths, and values-all in a reality television format. The participants step outside their usual routines to interact with a new group of acquaintances toward individual and common goals. With challenging tasks, an interesting array of settings and the drama of interacting personalities, the program reinforces healthy life choices.
Other Matters (14 of 18) Response
Program Title The Busy World of Richard Scarry; Channel 32.3 (THISTV)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 11 & 11:30 AM
Total times aired at regularly scheduled time 26
Length of Program 30 mins
Age of Target Child Audience from 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The Busy World of Richard Scarry is designed for two to five year olds. Like the Scarry books themselves the TV series uses themes that are congruent with the interests of pre-school and early elementary school children.The aim of the series is to make television a positive force in the lives of these children:to stimulate imagination and foster vicarious play, to teach pro-social behavior, generosity, friendliness, persistence, altruism, understanding of others' points of view, empathy, acceptance of others' idiosyncrasies - to help children move beyond family attachments to the world of friendships and community. To help children develop skills on which academic learning depends: attention, language, memory, active processing of a story, interest in reading.
Other Matters (15 of 18) Response
Program Title Safari Tracks; Channel 32.2 (BOUNCE)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 11:30 AM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Safari Tracks is a program with content grounded in the natural world and delivered using an approach that highlights the informational and educational aspects of the animal kingdom in the given environment of Africa. Viewers receive topic points that help build the ethical decision making necessary to becoming a citizen of the planet.
Other Matters (16 of 18) Response
Program Title Doodlebops; Channel 32.3 (THISTV)
Origination Network
Days/Times Program Regularly Scheduled Sundays @ 10:30 AM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The Doodlebops are kids' favorite rock band. This musical comedy series for children stars Deedee, Rooney and Moe Doodle - three multi-talented rock stars who are always singing, dancing and learning from each other. They are the ultimate rock and roll band! Join The Doodlebops as they hang out and practice their song and dance routines in the coolest rehearsal space imaginable, and travel from show to show in their super cool tour bus! The Doodlebops will get kids twisting, turning, bopping and learning with their upbeat energetic music and funny stories.
Other Matters (17 of 18) Response
Program Title Justin Time; Channel 32.1 (WMBF)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 11:30 AM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Looking for adventure? Then come along as Justin and his imaginary pals Olive and Squidgy star in the biggest stories of all time-embarking on challenges and solving problems. Justins everyday pre-school challenge sets the stage for adventure as they ride rockets into space, discover new worlds with the Vikings, and chase Cleopatras cat through the pyramids of Egypt! Squidgy, his faithful clay friend, is always there to help and Olive is always a friendly face in every new place. Inspiring stories show that friendship, adventure and fun are timeless! Watch Justin, his friend Olive and his kooky clay pal Squidgy as they set off on imaginary adventures in time, told from every corner of the world!
Other Matters (18 of 18) Response
Program Title Dino Squad; Channel 32.3 (THISTV)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 12 & 12:30 pm
Total times aired at regularly scheduled time 26
Length of Program 30 mins
Age of Target Child Audience from 9 years to 11 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. As if high school wasn't monstrous enough! Five quirky teens suddenly gain powers to transform into Dinosaurs, while their wise and mysterious teacher, Mrs. Moyniha, guides them while they work together demonstrating their uique abilities to protect the Earth. Meanwhile, an anthropomorphic Velociraptor, a transforming half-human, half dinosaur corporate executive, is creating mutant-suars in his effort to accelerate Global Warming. And yes, they still have to get their homework done.

Certification

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The undersigned certifies that he or she is (a) the party filing the Children's Television Programming, or an officer, director, member, partner, trustee, authorized employee, or other individual or duly elected or appointed official who is authorized to sign on behalf of the party filing the Children's Television Programming; or (b) an attorney qualified to practice before the Commission under 47 C.F.R. Section 1.23(a), who is authorized to represent the party filing the Children's Television Programming, and who further certifies that he or she has read the document; that to the best of his or her knowledge, information,and belief there is good ground to support it; and that it is not interposed for delay.

FAILURE TO SIGN THIS APPLICATION MAY RESULT IN DISMISSAL OF THE APPLICATION AND FORFEITURE OF ANY FEES PAID

Upon grant of this application, the Authorization Holder may be subject to certain construction or coverage requirements. Failure to meet the construction or coverage requirements will result in automatic cancellation of the Authorization. Consult appropriate FCC regulations to determine the construction or coverage requirements that apply to the type of Authorization requested in this application.

WILLFUL FALSE STATEMENTS MADE ON THIS FORM OR ANY ATTACHMENTS ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. Code, Title 18, §1001) AND/OR REVOCATION OF ANY STATION AUTHORIZATION (U.S. Code, Title 47, §312(a)(1)), AND/OR FORFEITURE (U.S. Code, Title 47, §503).

I certify that this application includes all required and relevant attachments.
I declare, under penalty of perjury, that I am an authorized representative of the above-named applicant for the Authorization(s) specified above.

WMBF License Subsidiary, LLC


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