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Licensing and Management System

Approved by OMB 3060-0928
January 2015
Go to the Federal Communications Commission homepage at www.fcc.gov

(REFERENCE COPY - Not for submission) Children's Television Programming Report

FRN:
0004995882
File Number:
CPR-118209
Submit Date:
04/01/2011
Call Sign:
KMTW
Facility ID:
77063
City:
HUTCHINSON
State:
KS
Service:
Full Service Television
Purpose:
Children's TV Programming Report
Status:
Received
Status Date:
04/01/2011
Filing Status:
Active



Report reflects information for : First Quarter of 2011

General Information

Section Question Response
Attachments Are attachments (other than associated schedules) being filed with this application?

Applicant Information

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Applicant Name, Type, and Contact Information

Applicant Address Phone Email Applicant Type

Contact Representatives (0)

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Contact Name Address Phone Email Contact Type

Children's Television Information

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Section Question Response
Station Type Station Type Network Affiliation
Affiliated network mytv
Nielsen DMA Wichita-Hutchinson Plus
Web Home Page Address www.mytvkansas.com

Digital Core Programming

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Question Response
State the average number of hours of Core Programming per week broadcast by the station on its main program stream 3.0
State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream 0.0
State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. Section 73.671: 3.0
Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. Section 73.673? Yes
Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main Yes No program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams? No

Digital Core Programs(6)

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Digital Core Program (1 of 6) Response
Program Title Jack Hanna into the Wild (36.1)
Origination Syndicated
Days/Times Program Regularly Scheduled Friday 7am 1/7-3/25
Total times aired at regularly scheduled time 12
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. In each episode, the camera follows Jack as he spends time with nature's creatures across the continent. Jack talks with people that are knowledgeable about each animal and habitat, teaching as he goes. Each episode is designed to reveal to children the world around them in a way that presents positive role models and pro-social values within an environmentally responsible universe.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (2 of 6) Response
Program Title Animal Exploration (36.1)
Origination Syndicated
Days/Times Program Regularly Scheduled Thurs 7am - 1/6-3/31
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. In this live action show, Jarod looks at exotic and domestic animals. Traveling to zoos and aquariums the program homes to inspire children and adults to preserve the instinct to explore. Episodes are designed to provide positive role models and pro social values in a responsible environment. TV-G
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (3 of 6) Response
Program Title Pet TV (36.1)
Origination Syndicated
Days/Times Program Regularly Scheduled Tue 7am 1/4-3/29
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. This letter shall serve as official notice that Entertainment Studios, Inc intends to produce PETS.TV, a weekly Y2 hour program, for an audience of 13-16 year old children. The purpose of this program is to provide a safe leaming environment for our viewers to become more informed about animals and pets in a positive and pro-social atmosphere.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (4 of 6) Response
Program Title Dog Tales (36.1)
Origination Syndicated
Days/Times Program Regularly Scheduled Mon 7am 1/3-3/28
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Dog Tales serves the educational and informational needs of children 13-16 years of age with its program content, including dog safety and care tips, as well as lessons on the responsibility of owning a dog. The show also provides informative segments on various dog breeds and showcases various veterinary experts explaining different issues affecting canines. The weekly series also includes recommended reading lists about dogs, and promotes children's writing and creative skills with essay and art contests. This program aired air on both the analog and main digital program streams. This program meets the definition of Core Programming. The educational/informational objective and target child audience for this program are specified on-air and to program guide publishers.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (5 of 6) Response
Program Title Animal Atlas (36.1)
Origination Syndicated
Days/Times Program Regularly Scheduled Wed/7am 1/5-3/30
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Animal Atlas informs viewers about animals from all over the world. How they interact, live as a community and survive. Viewers are also educated about wildlife conservation and endangered species.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (6 of 6) Response
Program Title Career Day (36.1)
Origination Syndicated
Days/Times Program Regularly Scheduled Sun 7:00am 1/2-3/27
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Career Day is a television program that introduces young adults to career exploration and awareness. Students often do not know what they want to do and are unsure of potential interests they may have that could be a career. Career Day provides an avenue to view experts in their respective fields as they discuss their work, the education/training to prepare for the job, and experiences that led them to choose their career. To encourage students to make informed decisions, young adults must be introduced to career awareness, such as the concept that success in most careers requires education and training (Fouad, 1995). As the National Alliance of Business recommended in its 1999 publication Preparing Young People for Tomorrow's Workplace, "Middle school is an ideal age at which to expose students to the challenging world of work" (p.5). The program's motivational and inspirational message of each guest empowers audiences of all ages to investigate career opportunities, which has been proven to enhance academic performance, facilitate high school completion and encourage postsecondary education (Broadening Career Horizons for Students in At-Risk Environments, O'Brien et al (1999). Each segment of Career Day delivers an educational and informational message that supports current social, intellectual and emotional aspects of children ages 13 and up. Attributes and advice emphasized by guests instill a grounded balance of priorities, dedication, and perseverance children can apply to their lives.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Non-Core Educational and Informational Programming (0)

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Sponsored Core Programming (0)

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Liaison Contact

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Question Response
Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. Section 73.3526(e)(11)(iii)? Yes
Name of children's programming liaison Thomas Gdisis
Address 316 N. West St.
City Wichita
State KS
Zip 67203
Telephone Number 316-942-2424, ext. 289
Email Address tomgdisis@foxkansas.com
Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other noncore educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. Section 73.671, NOTES 2 and 3. Airing PSA's for Big Brothers new Start Something campaign, Explorvision with Bill Nye, science guy and Kids Move for exercise.

Other Matters (7)

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Other Matters (1 of 7) Response
Program Title PET TV (36.1)
Origination Syndicated
Days/Times Program Regularly Scheduled Tue 7am, 4/5-6/28
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. This letter shall serve as official notice that Entertainment Studios, Inc intends to produce PETS.TV, a weekly Y2 hour program, for an audience of 13-16 year old children. The purpose of this program is to provide a safe leaming environment for our viewers to become more informed about animals and pets in a positive and pro-social atmosphere.
Other Matters (2 of 7) Response
Program Title Planned:Gina D's Kids Club (36.2)
Origination Network
Days/Times Program Regularly Scheduled Saturday 7-10am, 4/9-6/25/11
Total times aired at regularly scheduled time 12
Length of Program 30 mins
Age of Target Child Audience from 2 years to 6 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Gina D's Kids Club is a family-friendly educational television program and DVD video series for preschoolers ages 2-6. Specifically themed shows address the learning needs and potential of young children, as they entertain, amuse and delight viewers of all ages through a combination of live action and dynamic 3-D animation. The show is hosted by a positive adult female role model, who connects with her young viewers in a gentle caring way in the same familiarity that children associate with their mothers. The major premise of Gina D's Kids Club is establishing and reinforcing positive values and behaviors through original songs and character performances that children will choose to adopt and imitate. Scripts are designed to promote actions that support interpersonal skills such as helping others, negotiation, cooperation, sharing and tolerance with an ending (Gina D's letter to grandma) that reinforces those educational objectives. Content is lively and fun, produced with state of the art computer animation and original, positive songs and characters such as Simon Wannabe, Mister Pockets, Miss Muffin, Pierre D Artist, TV Ted and Doggy Brown.
Other Matters (3 of 7) Response
Program Title Jack Hanna Into the Wild (36.1)
Origination Syndicated
Days/Times Program Regularly Scheduled Fri/7am 4/1-6/24
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. In each episode, the camera follows Jack as he spends time with nature's creatures across the continent. Jack talks with people that are knowledgeable about each animal and habitat, teaching as he goes. Each episode is designed to reveal to children the world around them in a way that presents positive role models and pro-social values within an environmentally responsible universe.
Other Matters (4 of 7) Response
Program Title Animal Exploration (36.1)
Origination Syndicated
Days/Times Program Regularly Scheduled Thur/7am 4/7-6/30
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. In this live action show, Jarod looks at exotic and domestic animals. Traveling to zoos and aquariums the program homes to inspire children and adults to preserve the instinct to explore. Episodes are designed to provide positive role models and pro social values in a responsible environment. TV-
Other Matters (5 of 7) Response
Program Title Career Day (36.1)
Origination Syndicated
Days/Times Program Regularly Scheduled SUN 7:30am - 4/3-6/26
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Career Day is a television program that introduces young adults to career exploration and awareness. Students often do not know what they want to do and are unsure of potential interests they may have that could be a career. Career Day provides an avenue to view experts in their respective fields as they discuss their work, the education/training to prepare for the job, and experiences that led them to choose their career. To encourage students to make informed decisions, young adults must be introduced to career awareness, such as the concept that success in most careers requires education and training (Fouad, 1995). As the National Alliance of Business recommended in its 1999 publication Preparing Young People for Tomorrow's Workplace, "Middle school is an ideal age at which to expose students to the challenging world of work" (p.5). The program's motivational and inspirational message of each guest empowers audiences of all ages to investigate career opportunities, which has been proven to enhance academic performance, facilitate high school completion and encourage postsecondary education (Broadening Career Horizons for Students in At-Risk Environments, O'Brien et al (1999). Each segment of Career Day delivers an educational and informational message that supports current social, intellectual and emotional aspects of children ages 13 and up. Attributes and advice emphasized by guests instill a grounded balance of priorities, dedication, and perseverance children can apply to their lives.
Other Matters (6 of 7) Response
Program Title Animal Atlas (36.1)
Origination Syndicated
Days/Times Program Regularly Scheduled Wed/7am 4/6-6/29
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Animal Atlas informs viewers about animals from all over the world. How they interact, live as a community and survive. Viewers are also educated about wildlife conservation and endangered species.
Other Matters (7 of 7) Response
Program Title Dog Tales (36.1)
Origination Syndicated
Days/Times Program Regularly Scheduled Mon-7am 4/4-6/27/11
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Dog Tales serves the educational and informational needs of children 13-16 years of age with its program content, including dog safety and care tips, as well as lessons on the responsibility of owning a dog. The show also provides informative segments on various dog breeds and showcases various veterinary experts explaining different issues affecting canines. The weekly series also includes recommended reading lists about dogs, and promotes children's writing and creative skills with essay and art contests. This program aired air on both the analog and main digital program streams. This program meets the definition of Core Programming. The educational/informational objective and target child audience for this program are specified on-air and to program guide publishers.

Certification

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Question Response

The undersigned certifies that he or she is (a) the party filing the Children's Television Programming, or an officer, director, member, partner, trustee, authorized employee, or other individual or duly elected or appointed official who is authorized to sign on behalf of the party filing the Children's Television Programming; or (b) an attorney qualified to practice before the Commission under 47 C.F.R. Section 1.23(a), who is authorized to represent the party filing the Children's Television Programming, and who further certifies that he or she has read the document; that to the best of his or her knowledge, information,and belief there is good ground to support it; and that it is not interposed for delay.

FAILURE TO SIGN THIS APPLICATION MAY RESULT IN DISMISSAL OF THE APPLICATION AND FORFEITURE OF ANY FEES PAID

Upon grant of this application, the Authorization Holder may be subject to certain construction or coverage requirements. Failure to meet the construction or coverage requirements will result in automatic cancellation of the Authorization. Consult appropriate FCC regulations to determine the construction or coverage requirements that apply to the type of Authorization requested in this application.

WILLFUL FALSE STATEMENTS MADE ON THIS FORM OR ANY ATTACHMENTS ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. Code, Title 18, §1001) AND/OR REVOCATION OF ANY STATION AUTHORIZATION (U.S. Code, Title 47, §312(a)(1)), AND/OR FORFEITURE (U.S. Code, Title 47, §503).

I certify that this application includes all required and relevant attachments.
I declare, under penalty of perjury, that I am an authorized representative of the above-named applicant for the Authorization(s) specified above.

Mercury Broadcasting Company, inc


Attachments

No Attachments.