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Licensing and Management System

Approved by OMB 3060-0928
January 2015
Go to the Federal Communications Commission homepage at www.fcc.gov

(REFERENCE COPY - Not for submission) Children's Television Programming Report

FRN:
0004970851
File Number:
CPR-118934
Submit Date:
04/06/2011
Call Sign:
WCIV
Facility ID:
9015
City:
CHARLESTON
State:
SC
Service:
Full Service Television
Purpose:
Children's TV Programming Report
Status:
Received
Status Date:
04/06/2011
Filing Status:
Active



Report reflects information for : First Quarter of 2011

General Information

Section Question Response
Attachments Are attachments (other than associated schedules) being filed with this application?

Applicant Information

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Applicant Name, Type, and Contact Information

Applicant Address Phone Email Applicant Type

Contact Representatives (0)

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Contact Name Address Phone Email Contact Type

Children's Television Information

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Section Question Response
Station Type Station Type Network Affiliation
Affiliated network MYNT
Nielsen DMA Charleston SC
Web Home Page Address WWW.MYTVCHARLESTON.COM

Digital Core Programming

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Question Response
State the average number of hours of Core Programming per week broadcast by the station on its main program stream 4.0
State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream 336.0
State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. Section 73.671: 6.0
Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. Section 73.673? Yes
Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main Yes No program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams? Yes

Digital Core Programs(10)

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Digital Core Program (1 of 10) Response
Program Title Noonbory and the Super 7
Origination Syndicated
Days/Times Program Regularly Scheduled Monday/Tuesday 7:00 a.m. (1/3/11-3/29/11)
Total times aired at regularly scheduled time 26
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 3 years to 6 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Noonbory and the Super 7 follows the adventures of a team of animated characters, who represent dynamic forms of the five senses, and their leader Noonbory, who engages them all to work together as a team. On an episode by episode basis, the borys highlight instances in which assistance, cooperation and leadership result in success, while a group of mischief makers, called Gurys, demonstrate how taking greedy, selfish and deceptive actions leads to problems. Major educational objectives of the program include: encouraging viewers to develop positive personal qualities and pro-social behavior including helpfulness, kindness, generosity, initiative, compassion and leadership; teaching viewers to critically assess and value their own capabilities and skills and aiding viewers to accept and appreciate the competencies and differences to others. This program is specifically designed to further the educational and informational needs to children. (This program aired on the main digital stream 36.1)
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (2 of 10) Response
Program Title Real Life 101
Origination Syndicated
Days/Times Program Regularly Scheduled Saturday 7:30 a.m. (1/1/11-3/26/11)
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. "Real Life 101" presents real people pursuing real jobs and careers in an educational and informational format designed to help its viewers make important decisions about preparing for the future. The careers and people featured are carefully selected in order to present vivid impressions that can be used by the series' young audience. (This program aired on the secondary digital stream 36.2)
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (3 of 10) Response
Program Title Beta Records TV
Origination Syndicated
Days/Times Program Regularly Scheduled Saturday 7:00 a.m. (1/1/11-3/26/11)
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. "Beta Records TV" is an educational and instructional music centric series. It follows a magazine format with segments ranging from major indie artist interviews, tutorials and how-tos, producer and music executive tips, internet heroes, The Vault (legendary artists), and music as it pertains to fashion and pop culture. (This program aired on the secondary digital stream 36.2)
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (4 of 10) Response
Program Title Career Day
Origination Syndicated
Days/Times Program Regularly Scheduled Friday 7:00 a.m. (1/7/11-3/25/11)
Total times aired at regularly scheduled time 12
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. This show guides young people to potential career paths. This program best illustrates our commitment to family in this example of take your kids to work for a day. The show features inspirational interviews with successful celebrities, entrepeneurs and business people from world renowned brain surgeons to marine biologists that share their stories with young people about their careers. This motivational show is fun and exciting and tries to help kids answer the age old question: "What do I want to be when I grow up?" (This program aired on the main digital stream 36.1)
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (5 of 10) Response
Program Title Mad About
Origination Syndicated
Days/Times Program Regularly Scheduled Saturday 9:00 a.m. (1/1/11-3/26/11)
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. "Mad About" conveys messages about money and investing in a fun and entertaining way. Each episode relies on a small company of skilled comedic actors to explore significant topics within a subject area. It incorporates comic monologues, sketch and improv comedy, eye-catching animation, music videos, humorous "kid on the street" interviews and viewer-created questions about money. (This program aired on the main digital stream 36.1)
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (6 of 10) Response
Program Title Animal Exploration with Jarrod Miller
Origination Syndicated
Days/Times Program Regularly Scheduled Saturday 9:30 a.m. (1/1/11-3/26/11)
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Every week Jarrod travels to zoos and aquariums to explore animals that fit a particular theme. It is the mission of this program to inspire viewers, children and adults alike, to preserve the innate human instinct to explore. Each episode is designed to reveal to children and the world around them in a way that identifies positive role models and pro-social values within an environmentally responsible universe. (This program aired on the main digital stream 36.1)
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (7 of 10) Response
Program Title Ultimate Choice
Origination Syndicated
Days/Times Program Regularly Scheduled Saturday 8:00 a.m. & 8:30 a.m. (1/1/11-3/26/11)
Total times aired at regularly scheduled time 26
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. This program provides an opportunity for its young viewers to learn more about themselves and their lives, as well as develop their own convictions about each of the physical and moral issues through the subjects explored and discussed on this television series. In each of the episodes within the series, eight teens who have just finished an extreme adventure that brought them face-to-face with challenges that have lifelong implications, share thoughts that are designed to shape the values that will guide young men and women throughout their lives. Issues discussed include: Drugs, Compromise, Resolving Conflict, Teamwork, Fear and Self-Control. (This program aired on the secondary digital stream 36.2)
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (8 of 10) Response
Program Title Gina D's Kids Club
Origination Syndicated
Days/Times Program Regularly Scheduled Saturday 7:00 a.m., 7:30 a.m., 8:00 a.m., 8:30 a.m. 9:00 a.m. & 9:30 a.m. (1/1/11-3/26/11)
Total times aired at regularly scheduled time 78
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 2 years to 6 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Gina D is a fun loving, positive role model who has the demeanor and appearance of a young teacher and is playful in her approach to her target audience. In addition to puppets and animated characters, Gina D is surrounded by a group of whimsical characters which include Simon, Miss Muffin the Cook, Mr. Pockets and Pierre. As the program takes on an interactive quality through questions and reactions from Gina to a multi-culturally diverse group of youngsters who are sometimes on and off camera, she attains and maintains the attention of young children to help further develop their self-image, social skills, math readiness, and reading readiness. Various themes throughout the program may include bike safety, not talking to strangers, and stopping at traffic lights. Through different scenarios and easily earned original songs, these lessons are imparted to the target audience. (This program airs on the third digital stream 36.3)
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (9 of 10) Response
Program Title Wimzie's House
Origination Syndicated
Days/Times Program Regularly Scheduled Wednesday/Thursday 7:00 a.m. (1/5/11-3/31/11)
Total times aired at regularly scheduled time 26
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 3 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Wimzie is a five year old puppet monster who attends daycare at her 100 year old Grandmother's house along with her brother and other friends. The series' characters are just familiar enough for the viewers to identify with but different enough to point out that the action takes place in an enchanted fantasy world of monsters. Through unforgettable adventures and original toe-tapping sing-along songs young viewers are introduced to topics of friendship, generosity, jealousy, diversity and sibling rivalry from a preschooler's point of view. (This program aired on the main digital stream 36.1)
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (10 of 10) Response
Program Title Teen Kids News
Origination Syndicated
Days/Times Program Regularly Scheduled Saturday 9:00 a.m. & 9:30 a.m. (1/1/11-3/26/11)
Total times aired at regularly scheduled time 26
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. "Teen Kids News" produces each week educational features such as, "College and You" (tips for choosing and getting into college), and "Word", (vocabulary skills training), as well as informational features for teens; such as reporting about healthy eating, driving tips for new drivers, and internet predators. The show has been designed to meet needs of children and young adolescents with a unique curiosity about their world, with weekly headlines that present the news in a teen appropriate manner. The program stimulates the viewer's curiosity, develops their learning and cognitive, listening and thinking skills, and serves as an enhancement of their academic and educational experiences. (This program aired on the secondary digital stream 36.2)
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Non-Core Educational and Informational Programming (0)

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Sponsored Core Programming (0)

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Liaison Contact

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Question Response
Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. Section 73.3526(e)(11)(iii)? Yes
Name of children's programming liaison Mary Margaret Johnson
Address 4301 Arco Lane
City Charleston
State SC
Zip 29418
Telephone Number 843-744-2424
Email Address mmjohnson@sbgnet.com
Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other noncore educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. Section 73.671, NOTES 2 and 3. During this period WMMP partnered with the South Carolina Aquarium in Charleston to promote the new kid-friendly exhibit at the aquarium, the "Kids Zone". The exhibit features an up-close look at some of the aquarim's animals that are selected to be interactive with the children. WMMP also produced and aired a public service announcement promoting the exhibit.

Other Matters (10)

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Other Matters (1 of 10) Response
Program Title Gina D's Kids Club
Origination Syndicated
Days/Times Program Regularly Scheduled Saturday 7:00 a.m., 7:30 a.m., 8:00 a.m., 8:30 a.m., 9:00 a.m. & 9:30 a.m. (4/2/11-6/25/11)
Total times aired at regularly scheduled time 78
Length of Program 30 mins
Age of Target Child Audience from 2 years to 6 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Gina D is a fun loving, positive role model who has the demeanor and appearance of a young teacher and is playful in her approach to her target audience. In addition to puppets and animated characters, Gina D is surrounded by a group of whimsical characters which include Simon, Miss Muffin the Cook, Mr. Pockets and Pierre. As the program takes on an interactive quality through questions and reactions from Gina to a multi-culturally diverse group of youngsters who are sometimes on and off camera, she attains and maintains the attention of young children to help further develop their self-image, social skills, math readiness, and reading readiness. Various themes throughout the program may include bike safety, not talking to strangers, and stopping at traffic lights. Through different scenarios and easily learned original songs, these lessons are imparted to the target audience. (This program airs on the third digital stream 36.3)
Other Matters (2 of 10) Response
Program Title Mad About
Origination Syndicated
Days/Times Program Regularly Scheduled Saturday 9:00 a.m. (4/2/11-6/25/11)
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. "Mad About" conveys messages about money, saving and investing in a fun and entertaining way. Each episode relies on a small company of skilled comedic actors to explore significant topics within a subject area. It incorporates comic monologues, sketch and improv comedy, eye-catching animation, music videos, humorous "kid on the street" interviews and viewer-created questions about money. (This program airs on the main digital stream 36.1)
Other Matters (3 of 10) Response
Program Title Career Day
Origination Syndicated
Days/Times Program Regularly Scheduled Friday 7:00 a.m. (4/1/11-6/24/11)
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. This show guides young people to potential career paths. This program best illustrates our commitment to family in this example of take your kid to work for a day. The show features inspirational interviews with successful celebrities, entrepeneurs and business people from world renowned brain surgeons to marine biologists that share their stories with young people about their careers. This motivational show is fun and exciting and tries to help kids answer the age old question: "What do I want to be when I grow up?" (This program airs on the main digital stream 36.1)
Other Matters (4 of 10) Response
Program Title "Beta Records TV"
Origination Syndicated
Days/Times Program Regularly Scheduled Saturday 7:00 a.m. (4/2/11-6/25/11)
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. "Beta Records TV" is an educational and instructional music centric series. It follows a magazine format with segments ranging from major and indie artist interviews, tutorials and how-tos, producer and music executive tips, internet heroes, The Vault (legendary artists), and music as it pertains to fashion and pop culture. (This program airs on the secondary digital stream 36.2)
Other Matters (5 of 10) Response
Program Title Noonbory and the Super 7
Origination Syndicated
Days/Times Program Regularly Scheduled Monday/Tuesday 7:00 a.m. (4/4/11-6/28/11)
Total times aired at regularly scheduled time 26
Length of Program 30 mins
Age of Target Child Audience from 3 years to 6 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Noonbory and the Super 7 follows the adventures of a team of animated characters, who represent dynamic forms of the five senses, and their leader Noonbory, who engages them all to work together as a team. On an episode by episode basis, the borys highlight instances in which assistance, cooperation and leadership result in success, while a group of mischief makers, called Gurys, demonstrate how taking greedy, selfish and deceptive actions leads to problems. Major educational objectives of the program: encouraging viewers to develop positive personal qualities and pro-social behaviors including helpfulness, kindness, generosity, initiative, compassion and leadership; teaching viewers to critically assess and value their own capabilities and skills; and aiding viewers to accept and appreciate the competencies and differences to others. This program is specifically designed to further the educational and informational needs to children. (This program airs on the main digital stream 36.1)
Other Matters (6 of 10) Response
Program Title Teen Kids News
Origination Syndicated
Days/Times Program Regularly Scheduled Saturday 9:00 a.m. & 9:30 a.m. (4/2/11-6/25/11)
Total times aired at regularly scheduled time 26
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. "Teen Kids News" produces each week educational features such as, "College and You" (tips for choosing and getting into college), and "word" (vocabulary skills training), as well as informational features for teens, such as reporting about healthy eating; driving tips for new drivers, and internet predators. The show has been designed to meet needs of children and young adolescents with a unique curiosity about their world, with weekly headlines that present the news in a teen appropriate manner. The program stimulates the viewer's curiosity, develops their learning and cognitive, listening and thinking skills, and serves as an enhancement of their academic and educational experience. (This program airs on the secondary digital stream 36.2)
Other Matters (7 of 10) Response
Program Title Wimzie's House
Origination Syndicated
Days/Times Program Regularly Scheduled Wednesday/Thursday 7:00 a.m. (4/6/11-6/30/11)
Total times aired at regularly scheduled time 26
Length of Program 30 mins
Age of Target Child Audience from 3 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Wimzie is a five year old puppet monster who attends daycare at her 150 year old Grandmother's house along with her brother and other friends. The series' characters are just familiar enough for the viewers to identify with but different enough to point out that the action takes place in an enchanted fantasy world of monsters. Through unforgettable adventures and original toe-tapping sing-alongs young viewers are introduced to topics of friendship, generosity, jealousy, diversity and sibling rivalry from a preschooler's point of view. (This program airs on the main digital stream 36.1)
Other Matters (8 of 10) Response
Program Title Real Life 101
Origination Syndicated
Days/Times Program Regularly Scheduled Saturday 7:30 a.m. (4/2/11-6/25/11)
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. "Real Life 101" presents real people pursuing real jobs and careers in an educational and informational format designed to help the viewers make important decisions about preparing for the future. The careers and people featured are carefully selected in order to present vivid impressions that can be used by the series' young audience. (This program airs on the secondary digital stream 36.2)
Other Matters (9 of 10) Response
Program Title Animal Exploration with Jarrod Miller
Origination Syndicated
Days/Times Program Regularly Scheduled Saturday 9:30 a.m.. (4/2/11-6/25/11)
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Every week Jarrod travels to zoos and aquariums to explore animals that fit a particular theme. It is the mission of this program to inspire viewers, children and adults alike, to preserve the innate human instinct to explore. Each episode is designed to reveal to children and the world around them in a way that identifies positive role models and pro-social values within an environmentally responsible universe. (This program airs on the main digital stream 36.1)
Other Matters (10 of 10) Response
Program Title Ultimate Choice
Origination Syndicated
Days/Times Program Regularly Scheduled Saturday 8:00 a.m. & 8:30 a.m.
Total times aired at regularly scheduled time 26
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. This program provides an opportunity for its young viewers to learn more about themselves and their lives, as well as develop their own convictions about each of the physical and moral issues through the subject explored and discussed on this television series. In each of the episodes within the series, eight teens who have just finished an extreme adventure that brought them face-to-face with challenges that have lifelong implications, share thoughts that are designed to shape the values that will guide young men and women throughout their lives. Issues discussed include: Drugs, Compromise, Resolving Conflict, Teamwork, Fear and Self-Control. (This program airs on the secondary digital stream 36.2)

Certification

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Question Response

The undersigned certifies that he or she is (a) the party filing the Children's Television Programming, or an officer, director, member, partner, trustee, authorized employee, or other individual or duly elected or appointed official who is authorized to sign on behalf of the party filing the Children's Television Programming; or (b) an attorney qualified to practice before the Commission under 47 C.F.R. Section 1.23(a), who is authorized to represent the party filing the Children's Television Programming, and who further certifies that he or she has read the document; that to the best of his or her knowledge, information,and belief there is good ground to support it; and that it is not interposed for delay.

FAILURE TO SIGN THIS APPLICATION MAY RESULT IN DISMISSAL OF THE APPLICATION AND FORFEITURE OF ANY FEES PAID

Upon grant of this application, the Authorization Holder may be subject to certain construction or coverage requirements. Failure to meet the construction or coverage requirements will result in automatic cancellation of the Authorization. Consult appropriate FCC regulations to determine the construction or coverage requirements that apply to the type of Authorization requested in this application.

WILLFUL FALSE STATEMENTS MADE ON THIS FORM OR ANY ATTACHMENTS ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. Code, Title 18, §1001) AND/OR REVOCATION OF ANY STATION AUTHORIZATION (U.S. Code, Title 47, §312(a)(1)), AND/OR FORFEITURE (U.S. Code, Title 47, §503).

I certify that this application includes all required and relevant attachments.
I declare, under penalty of perjury, that I am an authorized representative of the above-named applicant for the Authorization(s) specified above.

WMMP Licensee L.P.


Attachments

No Attachments.