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Licensing and Management System

Approved by OMB 3060-0928
January 2015
Go to the Federal Communications Commission homepage at www.fcc.gov

(REFERENCE COPY - Not for submission) Children's Television Programming Report

FRN:
0002538445
File Number:
CPR-121823
Submit Date:
07/07/2011
Call Sign:
WMOR-TV
Facility ID:
53819
City:
LAKELAND
State:
FL
Service:
Full Service Television
Purpose:
Children's TV Programming Report
Status:
Received
Status Date:
07/07/2011
Filing Status:
Active



Report reflects information for : Second Quarter of 2011

General Information

Section Question Response
Attachments Are attachments (other than associated schedules) being filed with this application?

Applicant Information

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Applicant Name, Type, and Contact Information

Applicant Address Phone Email Applicant Type

Contact Representatives (0)

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Contact Name Address Phone Email Contact Type

Children's Television Information

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Section Question Response
Station Type Station Type Network Affiliation
Affiliated network Ind, Est, ThisT
Nielsen DMA Tampa-St.Pete-Sarasota
Web Home Page Address www.wmortv32.com

Digital Core Programming

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Question Response
State the average number of hours of Core Programming per week broadcast by the station on its main program stream 4.0
State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream 336.0
State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. Section 73.671: 10.0
Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. Section 73.673? Yes
Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main Yes No program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams? Yes

Digital Core Programs(11)

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Digital Core Program (1 of 11) Response
Program Title Busy World of Richard Scarry, The - E/I (This TV Network) (Multicast)
Origination Network
Days/Times Program Regularly Scheduled Saturdays/ 11:00am and 11:30a
Total times aired at regularly scheduled time 26
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The aim of the series is to make television a positive force in the lives of these children. To stimulate imagination and foster vicarious play, to teach pro-social behavior and move beyond family attachments, and to develop skills on which academic learning depends.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (2 of 11) Response
Program Title Eco Company - E/I (Main Digital)
Origination Syndicated
Days/Times Program Regularly Scheduled Sunday / 9:00am
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Eco Company explores all aspects of being green and understanding how we impact our world. The E-Co team reports on the latest technologies in energy, recycling, conservation and organics. Each week the show will also provide practical tips that teens, and people of all ages can use in their daily lives.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (3 of 11) Response
Program Title Busytown Mysteries - E/I (This TV Network) (Multicast)
Origination Network
Days/Times Program Regularly Scheduled Saturdays / 10:30a
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 3 years to 7 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The show's educational content includes a range of meaningful meta cognitive, social-emotional and core-knowledge learning goals aimed at promoting school readiness. The series gives youngsters an understanding and appreciation of the critical thinking skills involved in scientific inquiry. It brings them a broad base of interesting knowledge on which to practice these burgeoning skills, as well as the psycho-social abilities to effectively do so.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (4 of 11) Response
Program Title Edgemont - E/I (Main Digital)
Origination Syndicated
Days/Times Program Regularly Scheduled Sunday/ 9:30am,10:00am,10:30am,11:00am,11:30am
Total times aired at regularly scheduled time 65
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. A series designed to inform and educate teen audiences about issues that arise in school and at home. Story lines focus on the social and emotional challenges that every secondary school student faces, from friendships and romantic attachments, to ethical and moral choices and family relationships.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (5 of 11) Response
Program Title Stargate Infinity - E/I (This TV Network) (Multicast)
Origination Network
Days/Times Program Regularly Scheduled Sundays / 10:00am
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 9 years to 11 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. This series is designed to encourage young viewers to accept and value diversity. The episodes emphasize getting along with others who are very different from oneself, working well with one's own team, and the individual character traits and abilities that go into the making of a good Stargate warrior and, of course, a good person.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (6 of 11) Response
Program Title Dance Revolution - E/I (This Tv Network) (Multicast)
Origination Network
Days/Times Program Regularly Scheduled Saturdays / 12:30p
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 10 years to 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The goal of Dance Revolution is to teach and promote dance as a means of exercise and an avenue to good health. Episodes include occasional references to historical and cultural facts related to dance. Both on-screen talent and pop-up screens promote participation in dance by linking it to various other sports (i.e., via improved balance, coordination, timing), to good health, and to increased energy and attractiveness.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (7 of 11) Response
Program Title Profiles of Nature - E/I (Estrella TV) (Multicast)
Origination Network
Days/Times Program Regularly Scheduled Monday,Tuesday,Wednesday,Thursday,Friday,Saturday/8:00am
Total times aired at regularly scheduled time 79
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. A nature series that takes a fascinating look at animal behavior in the wild. It has an extraordinary panorama of stories, highlighting wildlife such as black bears, moose, coyotes, turtles, cougars, etc. These compelling tales unfold in beautiful landscapes around the world.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (8 of 11) Response
Program Title Green Screen Adventures - E/I (This TV Network) (Multicast)
Origination Network
Days/Times Program Regularly Scheduled Saturdays/ 10:00am
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 7 years to 13 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Green Screen Adventures sparks enthusiasm for writing through age-appropriate sketch comedy, original songs, puppetry and story theater. Stories are based on the writing of elementary school students, ages 7-13.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (9 of 11) Response
Program Title Magi-Nation - E/I (This TV Network) (Multicast)
Origination Network
Days/Times Program Regularly Scheduled Monday,Tuesday,Wednesday,Thursday,Friday/9:30am and Sunday 10:30am
Total times aired at regularly scheduled time 79
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 7 years to 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Tony and Edyn along with their human and decidedly non-human colleagues model their successful, and sometimes less than successful, attempts to analyze difficult situations, set appropriate goals, and creatively seek solutions to the dire dilemmas in which they find themselves. By focusing on the thrilling adventures of Tony and Edyn and the other forces for good in their battle with evil, the series provides young viewers with a non-threatening arena from which to observe and learn from the actions of others.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (10 of 11) Response
Program Title Cake - E/I (This TV Network) (Multicast)
Origination Network
Days/Times Program Regularly Scheduled Saturdays / 12:00p
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 8 years to 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Cake and her friends gather to discuss their personal lives, events at school, problems, expectations, etc. The show promotes creativity and individuality and pro-social behavior through teaching young viewers how to recycle old objects into new by means of do-it-yourself handicrafts in the context of highly positive interpersonal interactions.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (11 of 11) Response
Program Title Teen Kids News - E/I (Main Digital)
Origination Syndicated
Days/Times Program Regularly Scheduled Sunday / 8:30am
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Hosted by a team of budding journalists, this child-oriented newscast covers serious topics like terrorism, bullying and health issues, along with lighter entertainment stories and international news.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Non-Core Educational and Informational Programming (0)

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Sponsored Core Programming (0)

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Liaison Contact

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Question Response
Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. Section 73.3526(e)(11)(iii)? Yes
Name of children's programming liaison Kenneth A. Lucas
Address 7201 E. Hillsborough Avenue
City Tampa
State GA
Zip 33610
Telephone Number 813-626-3232
Email Address klucas@hearst.com
Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other noncore educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. Section 73.671, NOTES 2 and 3.

Other Matters (13)

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Other Matters (1 of 13) Response
Program Title Stargate Infinity - E/I (This TV Network) (Multicast)
Origination Network
Days/Times Program Regularly Scheduled Sunday / 10:00am
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 9 years to 11 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. This series is designed to encourage young viewers to accept and value diversity. The episodes emphasize getting along with others who are very different from oneself, working well with one's own team, and the individual character traits and abilities that go into the making of a good Stargate warrior and, of course, a good person.
Other Matters (2 of 13) Response
Program Title Green Screen Adventures - E/I (This TV Network) (Multicast)
Origination Network
Days/Times Program Regularly Scheduled Saturdays/ 10:00am
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 7 years to 13 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Green Screen Adventures sparks enthusiasm for writing through age-appropriate sketch comedy, original songs, puppetry and story theater. Stories are based on the writing of elementary school students, ages 7-13.
Other Matters (3 of 13) Response
Program Title COUNTRY MOUSE AND THE CITY MOUSE ADVENTURES, THE (This TV Network) (Multicast)
Origination Network
Days/Times Program Regularly Scheduled Monday,Tuesday,Wednesday,Thursday, Friday/9:30am (07/01/2011-09/25/2011)
Total times aired at regularly scheduled time 61
Length of Program 30 mins
Age of Target Child Audience from 4 years to 9 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The much-loved children's fable comes to television in a brand new way, full of mysteries, adventures and characters with a unique mouse perspective on the world. Come along with Emily, the practical Country Mouse, and her sophisticated City Mouse cousin, Alexander. These two affable travelers visit friends and family around the globe, stumbling across mastermind criminals, royalty, famous inventors, artists and an array of fellow adventurers. Each adventure is based on a real event that took place at the beginning of the 20th century.
Other Matters (4 of 13) Response
Program Title Dance Revolution - E/I (This TV Network) (Multicast)
Origination Network
Days/Times Program Regularly Scheduled Saturday / 12:30pm
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 10 years to 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The goal of Dance Revolution is to teach and promote dance as a means of exercise and an avenue to good health. Episodes include occasional references to historical and cultural facts related to dance. Both on-screen talent and pop-up screens promote participation in dance by linking it to various other sports (i.e., via improved balance, coordination, timing), to good health, and to increased energy and attractiveness.
Other Matters (5 of 13) Response
Program Title Teen Kids News - E/I (Main Digital)
Origination Syndicated
Days/Times Program Regularly Scheduled Sunday / 8:30am
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Hosted by a team of budding journalists, this child-oriented newscast covers serious topics like terrorism, bullying and health issues, along with lighter entertainment stories and international news.
Other Matters (6 of 13) Response
Program Title Busy World of Richard Scarry, The - E/I (This TV Network) (Multicast)
Origination Network
Days/Times Program Regularly Scheduled Saturdays/ 11:00am and 11:30a
Total times aired at regularly scheduled time 26
Length of Program 30 mins
Age of Target Child Audience from 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The aim of the series is to make television a positive force in the lives of these children. To stimulate imagination and foster vicarious play, to teach pro-social behavior and move beyond family attachments, to develop skills on which academic learning depends.
Other Matters (7 of 13) Response
Program Title Edgemont - E/I (Main Digital)
Origination Syndicated
Days/Times Program Regularly Scheduled Sunday/ 9:30am,10:00am,10:30am,11:00am,11:30am
Total times aired at regularly scheduled time 65
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. A series designed to inform and educate teen audiences about issues that arise in school and at home. Story lines focus on the social and emotional challenges that every secondary school student faces, from friendships and romantic attachments, to ethical and moral choices and family relationships.
Other Matters (8 of 13) Response
Program Title Magi-Nation - E/I (This TV Network) (Multicast)
Origination Network
Days/Times Program Regularly Scheduled Monday,Tuesday,Wednesday,Thursday/9:30am (06/27/2011-06/30/2011)
Total times aired at regularly scheduled time 4
Length of Program 30 mins
Age of Target Child Audience from 7 years to 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. By focusing on the thrilling adventures of Tony and Edyn and the other forces for good in their battle with evil, the series provides young viewers with a non-threatening arena from which to observe and learn from the actions of others.
Other Matters (9 of 13) Response
Program Title Eco Company - E/I (Main Digital)
Origination Syndicated
Days/Times Program Regularly Scheduled Sunday / 9:00am
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Eco Company explores all aspects of being green and understanding how we impact our world. The E-Co team reports on the latest technologies in energy, recycling, conservation and organics. Each week the show will also provide practical tips that teens, and people of all ages can use in their daily lives.
Other Matters (10 of 13) Response
Program Title Busytown Mysteries - E/I (This TV Network) (Multicast)
Origination Network
Days/Times Program Regularly Scheduled Saturdays / 10:30am
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 3 years to 7 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The show's educational content includes a range of meaningful meta cognitive, social-emotional and core-knowledge learning goals aimed at promoting school readiness. The series gives youngsters an understanding and appreciation of the critical thinking skills involved in scientific inquiry. It brings them a broad base of interesting knowledge on which to practice these burgeoning skills, as well as the psycho-social abilities to effectively do so.
Other Matters (11 of 13) Response
Program Title Magi-Nation - E/I (This TV Network) (Multicast)
Origination Network
Days/Times Program Regularly Scheduled Sunday / 10:30am
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 7 years to 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. By focusing on the thrilling adventures of Tony and Edyn and the other forces for good in their battle with evil, the series provides young viewers with a non-threatening arena from which to observe and learn from the actions of others.
Other Matters (12 of 13) Response
Program Title Cake - E/I (This TV Network) (Multicast)
Origination Network
Days/Times Program Regularly Scheduled Saturday / 12:00pm
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 8 years to 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Cake and her friends gather to discuss their personal lives, events at school, problems, expectations, etc. The show promotes creativity and individuality and pro-social behavior through teaching young viewers how to recycle old objects into new by means of do-it-yourself handicrafts in the context of highly positive interpersonal interactions.
Other Matters (13 of 13) Response
Program Title Profiles of Nature - E/I (Estrella TV) (Multicast)
Origination Network
Days/Times Program Regularly Scheduled Monday,Tuesday,Wednesday,Thursday,Friday,Saturday/8:00am
Total times aired at regularly scheduled time 78
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. A nature series that takes a fascinating look at animal behavior in the wild. It has an extraordinary panorama of stories, highlighting wildlife such as black bears, moose, coyotes, turtles, cougars, etc. These compelling tales unfold in beautiful landscapes around the world.

Certification

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Question Response

The undersigned certifies that he or she is (a) the party filing the Children's Television Programming, or an officer, director, member, partner, trustee, authorized employee, or other individual or duly elected or appointed official who is authorized to sign on behalf of the party filing the Children's Television Programming; or (b) an attorney qualified to practice before the Commission under 47 C.F.R. Section 1.23(a), who is authorized to represent the party filing the Children's Television Programming, and who further certifies that he or she has read the document; that to the best of his or her knowledge, information,and belief there is good ground to support it; and that it is not interposed for delay.

FAILURE TO SIGN THIS APPLICATION MAY RESULT IN DISMISSAL OF THE APPLICATION AND FORFEITURE OF ANY FEES PAID

Upon grant of this application, the Authorization Holder may be subject to certain construction or coverage requirements. Failure to meet the construction or coverage requirements will result in automatic cancellation of the Authorization. Consult appropriate FCC regulations to determine the construction or coverage requirements that apply to the type of Authorization requested in this application.

WILLFUL FALSE STATEMENTS MADE ON THIS FORM OR ANY ATTACHMENTS ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. Code, Title 18, §1001) AND/OR REVOCATION OF ANY STATION AUTHORIZATION (U.S. Code, Title 47, §312(a)(1)), AND/OR FORFEITURE (U.S. Code, Title 47, §503).

I certify that this application includes all required and relevant attachments.
I declare, under penalty of perjury, that I am an authorized representative of the above-named applicant for the Authorization(s) specified above.

WMOR-TV Company


Attachments

No Attachments.