Go to the Federal Communications Commission homepage at www.fcc.gov

Licensing and Management System

Approved by OMB 3060-0928
January 2015
Go to the Federal Communications Commission homepage at www.fcc.gov

(REFERENCE COPY - Not for submission) Children's Television Programming Report

FRN:
0018223693
File Number:
CPR-174119
Submit Date:
10/07/2015
Call Sign:
WMBF-TV
Facility ID:
83969
City:
MYRTLE BEACH
State:
SC
Service:
Full Service Television
Purpose:
Children's TV Programming Report
Status:
Received
Status Date:
10/07/2015
Filing Status:
Active



Report reflects information for : Third Quarter of 2015

General Information

Section Question Response
Attachments Are attachments (other than associated schedules) being filed with this application?

Applicant Information

Back to Top

Applicant Name, Type, and Contact Information

Applicant Address Phone Email Applicant Type

Contact Representatives (0)

Back to Top
Contact Name Address Phone Email Contact Type

Children's Television Information

Back to Top
Section Question Response
Station Type Station Type Network Affiliation
Affiliated network NBC
Nielsen DMA Florence-Myrtle Beach
Web Home Page Address www.wmbfnews.com

Digital Core Programming

Back to Top
Question Response
State the average number of hours of Core Programming per week broadcast by the station on its main program stream 3.0
State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream 336.0
State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. Section 73.671: 6.0
Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. Section 73.673? Yes
Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main Yes No program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams? Yes

Digital Core Programs(15)

Back to Top
Digital Core Program (1 of 15) Response
Program Title Lazytown; Channel 32.1 (WMBF PRIMARY)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 11:00 AM (7/4/15-9/26/15)
Total times aired at regularly scheduled time 12
Total times aired 13
Number of Preemptions 1
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 1
Length of Program 30 mins
Age of Target Child Audience 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Lazy Town is a show featuring the importance of health, fitness, and being good friends. Set in a fantasy world known as Lazy Town, which is populated by inactive residents, we meet a visitor named Stephanie who is determined to coax her friends and relatives into adopting a healthful, active life style. She wins over her new friends, Ziggy, Stingy, Trixie and Pixel, convincing them to leave their gaming consoles and candy stashes at home so they can go outside and play. She persuades her uncle, Mayor Milford Meanswell, and his friend Ms. Busy Body to support her efforts. Robbie Rotten, who lives underground, and is determined to return Lazy Town to its former state of inactivity and quiet, constantly foils the characters' efforts. The athlete Sportacus lives in a zeppelin-like aircraft and receives signals from the kids or the Mayor whenever they need help. He frequently comes to their rescue. Sportacus has two goals, to keep the peace and to promote healthful, positive living. When Robbie Rotten is discovered and contained through comic pratfalls, he returns to his underground lair and all is well in Lazy Town, until another day and another time when Robbie will rise again.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Preemption Programs #1

Questions Response
Title of Program Lazytown; Channel 32.1 (WMBF PRIMARY)
List date and time rescheduled 7/18/15 @ 1:30 pm
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2015-07-11
Episode # 7/11/15 LZT101
Reason for Preemption Sports
Digital Core Program (2 of 15) Response
Program Title Live Life and Win!; Channel 32.2 (BOUNCE)
Origination Network
Days/Times Program Regularly Scheduled Sundays @ 10 AM (7/5/15-9/27/15)
Total times aired at regularly scheduled time 13
Total times aired 13
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 0
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Inspirational segments and teen success stories of character and personal determination in the arts, school, sports, and community; considers topics such as social responsibility and justice, perseverance, leadership, academic achievement, volunteerism, and life skills such as the importance of exercise and nutrition. The goals of the series are to encourage the 13- to 16-year-old audience to: (1) explore, discover, and learn strategies to achieve personal dreams; (2) learn about the personal attributes important for achieving dreams; (3) explore ways one can "give back" to the community and act as an agent of change; and (4) gain knowledge about life skills necessary to "Live Life and Win."
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (3 of 15) Response
Program Title On The Spot; Channel 32.3 (THISTV)
Origination Network
Days/Times Program Regularly Scheduled Sundays @ 12 & 12:30 PM (7/5/15-9/27/15)
Total times aired at regularly scheduled time 26
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Each episode of On the Spot is a lightning fast game of entertaining trivia from different categories, including: untold history, globetrotting, origins, supernatural, in sickness and in health, myths, now and then, record setters, mad science and bad ideas. The answers will amaze you. On the Spot...it's quite simply everything you need to know about everything.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (4 of 15) Response
Program Title Zoo Clues; Channel 32.3 (THISTV)
Origination Network
Days/Times Program Regularly Scheduled Sundays @ 11 & 11:30 AM (7/5/15-9/27/15)
Total times aired at regularly scheduled time 26
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The series Zoo Clues will keep viewers engaged with the nearly infinite visual richness, animal characteristics, and wild range of animal behaviors. Beyond its target audience, both older and younger audiences should find this look across the amazing world of animals fascinating. Beyond basic engagement, Zoo Clues will leave viewers with a meaningful perspective about animals and meaningful comparisons to their own human characteristics.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (5 of 15) Response
Program Title Astroblast; Channel 32.1 (WMBF PRIMARY)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 10:30 AM (7/4/15-9/26/15)
Total times aired at regularly scheduled time 12
Total times aired 13
Number of Preemptions 1
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 1
Length of Program 30 mins
Age of Target Child Audience 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Astroblast is the space station and home of six animal characters in Bob Colar's book series of the same name. The space station is managed by an over-confident and exuberant commander, Comet the dog. The crew includes, Sputnik the pig, a very knowledgeable reader; Haley, a rabbit, an athlete and Comet's true peer; Radar, the monkey, who is somewhat self-involved; Jet, a silent alligator whose gestures and expressions are his mode of communication, and Sal, a congenial three-eyed octopus who runs the counter in the space station cafe, the Smoothie Shack. While the space station supports the missions of a bizarre and diverse array of aliens, the Smoothie Shack is the hub of social interaction for the galaxy. There is always something happening at Astroblast and everyone on the crew has plenty to learn to keep the community happy and on an even keel.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Preemption Programs #1

Questions Response
Title of Program Astroblast; Channel 32.1 (WMBF PRIMARY)
List date and time rescheduled 7/18/15 @ 1 pm
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2015-07-11
Episode # 7/11/15 ATB102
Reason for Preemption Sports
Digital Core Program (6 of 15) Response
Program Title Real Winning Edge; Channel 32.2 (BOUNCE)
Origination Network
Days/Times Program Regularly Scheduled Sundays @ 10:30 AM (7/5/15-9/27/15)
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The Real Winning Edge is a weekly half-hour television series that meets the educational and informational objectives of the FCC's Children's Programming requirements for children ages 13-16. The program highlights adolescents and young adults making the right choices when faced with tough decisions and significant challenges. Recognizing that 13 to 16-year-olds are likely to be influenced by celebrities, the series features role models from the professional sports and the entertainment industries. Each episode is engaging, entertaining and educational in structure, presenting a powerful and positive message.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (7 of 15) Response
Program Title Live Life and Win!; Channel 32.2 (BOUNCE)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 10:30 AM (7/4/15-9/26/15)
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Inspirational segments and teen success stories of character and personal determination in the arts, school, sports, and community; considers topics such as social responsibility and justice, perseverance, leadership, academic achievement, volunteerism, and life skills such as the importance of exercise and nutrition. The goals of the series are to encourage the 13- to 16-year-old audience to: (1) explore, discover, and learn strategies to achieve personal dreams; (2) learn about the personal attributes important for achieving dreams; (3) explore ways one can "give back" to the community and act as an agent of change; and (4) gain knowledge about life skills necessary to "Live Life and Win."
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (8 of 15) Response
Program Title Earth To Luna; Channel 32.1 (WMBF PRIMARY)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 11:30 AM (7/4/15-9/26/15)
Total times aired at regularly scheduled time 12
Total times aired 13
Number of Preemptions 1
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 1
Length of Program 30 mins
Age of Target Child Audience 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Earth to Luna is a series that stars big sister Luna and her little brother, Jupiter. Luna teaches her brother through play and adventure that typically takes place in their backyard. Science and experimentation are Luna's forte but fun and music are always on the on the menu of activities. Often the music provides compelling details about the scientific findings. Luna's friends, Alice and Tom, often join the kids. Clyde, her pet ferret is ever-present and provides lots of comedic action. And Luna's parents are there to praise the children's accomplishments which they reveal through a little vignette at the end of the story.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Preemption Programs #1

Questions Response
Title of Program Earth To Luna; Channel 32.1 (WMBF PRIMARY)
List date and time rescheduled 7/19/15 @ 12 pm
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2015-07-11
Episode # 7/11/15 ETL102
Reason for Preemption Sports
Digital Core Program (9 of 15) Response
Program Title Ruff Ruff, Tweet and Dave; Channel 32.1 (WMBF PRIMARY)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 10 AM (7/4/15-9/26/15)
Total times aired at regularly scheduled time 12
Total times aired 13
Number of Preemptions 1
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 1
Length of Program 30 mins
Age of Target Child Audience 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Ruff Ruff, Tweet, and Dave [RRTD] is a preschool adventure/activity show where the lead characters travel to faraway lands to have adventures with their guide, a hamster named Hatty. Ruff Ruff, the dog, is the most playful of the three; Tweet is a little bird who loves to fly and get creative with her suggestions; and Dave the Panda has a thing for bananas. RRTD might go to the beach, or the mountains, or to strange lands with pillows everywhere; just the sort of place where imagination and logic come together. The settings are always brightly colored and beautiful. And their transport vehicles are Roly-pods, artful go-carts that fit on a spiral ramp that folds in and out of the Spin-Again, a colorful round spinning top with special compartments designed to anchor each vehicle right on the outside rim during the journey.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Preemption Programs #1

Questions Response
Title of Program Ruff Ruff, Tweet and Dave; Channel 32.1 (WMBF PRIMARY)
List date and time rescheduled 7/4/15 @ 1 pm
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2015-07-11
Episode # 7/11/15 RTD102
Reason for Preemption Sports
Digital Core Program (10 of 15) Response
Program Title Safari Tracks; Channel 32.2 (BOUNCE)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 11:30 AM (7/4/15-9/26/15)
Total times aired at regularly scheduled time 13
Total times aired 26
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 0
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Safari Tracks is a program with content grounded in the natural world and delivered using an approach that highlights the informational and educational aspects of the animal kingdom in the given environment of Africa. Viewers receive topic points that help build the ethical decision making necessary to becoming a citizen of the planet.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (11 of 15) Response
Program Title Animal Atlas; Channel 32.2 (BOUNCE)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 11 AM (7/4/15-9/26/15)
Total times aired at regularly scheduled time 13
Total times aired 13
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 0
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. A program that is entertaining and engaging to a wide audience while managing to deliver information that would be very welcome in a middle or high school classroom. The series matches the evolved visual intelligence of the young 21st century audience by building content with short clips, five-seconds or less in length,and weaving them together in a narrative that keeps a viewer engaged with a compelling narrative overview. The animal kingdom has an innate richness of color, form, and motion and Animal Atlas episodes are built from this richness. The thread that links the clips together is the connection between the differing members of the animal kingdom---including our own species. In a compelling blend, animal examples are pulled from both common experience, such as the horse and cat, and exotic animals like the clouded leopard and the red panda. As the nature of animals is explored, the content and clarity create a program of exception education value.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (12 of 15) Response
Program Title Culture Click; Channel 32.2 (BOUNCE)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 10 AM (7/4/15-9/26/15)
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. This series explores the genesis and reasons behind cultural events that permeate our everyday lives. Host Nzinga Blake opens each week with a list of what's trending on the web that week, which serves as a jumping-off point for a deep-dive into the culture that shapes us. The Web is just the starting point for Nzinga in her quest for knowledge. "Culture Click" is a highly interactive journey that evokes curiosity about our world.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (13 of 15) Response
Program Title Animal Atlas; Channel 32.3 (THISTV)
Origination Network
Days/Times Program Regularly Scheduled Sundays @ 10 & 10:30 AM (7/5/15-9/27/15)
Total times aired at regularly scheduled time 26
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. A program that is entertaining and engaging to a wide audience while managing to deliver information that would be very welcome in a middle or high school classroom. The series matches the evolved visual intelligence of the young 21st century audience by building content with short clips, five-seconds or less in length,and weaving them together in a narrative that keeps a viewer engaged with a compelling narrative overview. The animal kingdom has an innate richness of color, form, and motion and Animal Atlas episodes are built from this richness. The thread that links the clips together is the connection between the differing members of the animal kingdom---including our own species. In a compelling blend, animal examples are pulled from both common experience, such as the horse and cat, and exotic animals like the clouded leopard and the red panda. As the nature of animals is explored, the content and clarity create a program of exception education value.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (14 of 15) Response
Program Title Tree Fu Tom; Channel 32.1 (WMBF PRIMARY)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 12:30 PM (7/4/15-9/26/15)
Total times aired at regularly scheduled time 5
Total times aired 13
Number of Preemptions 8
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 8
Length of Program 30 mins
Age of Target Child Audience 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Tree Fu Tom focuses on the amazing adventures of a young boy called Tom who, with the power of 'Big World' magic that depends upon specific movements, can transform into a tiny but mighty magical super hero who travels to the wondrous enchanted kingdom of Treetopolis. During each program Tom calls upon the audience to follow his moves and send him the "Big World" magic he needs to solve the problem he and his friends are facing. These friends include Ariella, a butterfly who is also a rancher and has rope lassoing skills; Twigs, an acorn sprite who folds himself into an acorn when he's frightened; Squirmturn, a pill bug who looks like a large and imposing coal miner but is often timid and fearful; and Zigzoo, a green tree frog who is the resident genius inventor. In each episode there are action adventure sequences that are key to resolving the challenge of the day.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Preemption Programs #1

Questions Response
Title of Program Tree Fu Tom; Channel 32.1 (WMBF PRIMARY)
List date and time rescheduled 8/15/15 @ 9:30 am
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2015-08-15
Episode # 8/15/15 TFT120
Reason for Preemption Sports

Digital Preemption Programs #2

Questions Response
Title of Program Tree Fu Tom; Channel 32.1 (WMBF PRIMARY)
List date and time rescheduled 9/26/15 @ 9:30 am
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2015-09-26
Episode # 9/26/15 TFT126
Reason for Preemption Sports

Digital Preemption Programs #3

Questions Response
Title of Program Tree Fu Tom; Channel 32.1 (WMBF PRIMARY)
List date and time rescheduled 7/19/15 @ 1 pm
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2015-07-11
Episode # 7/11/15 TFT115
Reason for Preemption Sports

Digital Preemption Programs #4

Questions Response
Title of Program Tree Fu Tom; Channel 32.1 (WMBF PRIMARY)
List date and time rescheduled 9/19/15 @ 9:30 am
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2015-09-19
Episode # 9/19/15 TFT125
Reason for Preemption Sports

Digital Preemption Programs #5

Questions Response
Title of Program Tree Fu Tom; Channel 32.1 (WMBF PRIMARY)
List date and time rescheduled 8/8/15 @ 9:30 am
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2015-08-08
Episode # 8/8/15 TFT119
Reason for Preemption Sports

Digital Preemption Programs #6

Questions Response
Title of Program Tree Fu Tom; Channel 32.1 (WMBF PRIMARY)
List date and time rescheduled 8/29/15 @ 9:30 am
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2015-08-29
Episode # 8/29/15 TFT122
Reason for Preemption Sports

Digital Preemption Programs #7

Questions Response
Title of Program Tree Fu Tom; Channel 32.1 (WMBF PRIMARY)
List date and time rescheduled 8/22/15 @ 9:30 am
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2015-08-22
Episode # 8/22/15 TFT121
Reason for Preemption Sports

Digital Preemption Programs #8

Questions Response
Title of Program Tree Fu Tom; Channel 32.1 (WMBF PRIMARY)
List date and time rescheduled 9/12/15 @ 9:30 am
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2015-09-12
Episode # 9/12/15 TFT124
Reason for Preemption Sports
Digital Core Program (15 of 15) Response
Program Title Poppy Cat; Channel 32.1 (WMBF PRIMARY)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 12 PM (7/4/15-9/26/15)
Total times aired at regularly scheduled time 10
Total times aired 13
Number of Preemptions 3
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 3
Length of Program 30 mins
Age of Target Child Audience 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Poppy Cat is based on the Poppy Cat's Adventures book series authored and illustrated by Lara Jones. A narrator, also named Lara, reads a story to her cat in each episode. This story stars the narrator's own Poppy Cat, who envisions and takes his friends on imaginary adventures. The friends are Zuzu, a Dalmatian who zips around on a skateboard; Alma, a southern belle bunny who is ultra-feminine and sweetly dramatic; Mo, a little mouse who tries his best to do as much as everyone else despite his size; Owl, the wise one who is prone to neck rolls and commentary when things irritate him or don't make sense; and the grouchy Egbert, an arrogant and obnoxious badger who refuses to play with the group and invariably attempts to sabotage their adventures. Occasionally Hilda, a forgetful and ditzy pigeon who flies into their adventures, appears, says hello and provides misguided directions to the friends. Once their mission is accomplished, the friends return to their little village and resume their cheerful, active lives. At the conclusion of her story, Lara closes her book and says good-bye to Poppy Cat, who is usually ready for his nap.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Preemption Programs #1

Questions Response
Title of Program Poppy Cat; Channel 32.1 (WMBF PRIMARY)
List date and time rescheduled 7/19/15 @ 12:30 pm
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2015-07-11
Episode # 7/11/15 PCT120
Reason for Preemption Sports

Digital Preemption Programs #2

Questions Response
Title of Program Poppy Cat; Channel 32.1 (WMBF PRIMARY)
List date and time rescheduled 9/19/15 @ 9 am
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2015-09-19
Episode # 9/19/15 PCT205
Reason for Preemption Sports

Digital Preemption Programs #3

Questions Response
Title of Program Poppy Cat; Channel 32.1 (WMBF PRIMARY)
List date and time rescheduled 9/26/15 @ 9 am
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2015-09-26
Episode # 9/26/15 PCT206
Reason for Preemption Sports

Non-Core Educational and Informational Programming (3)

Back to Top
Non-Core Educational and Informational Programming (1 of 3) Response
Program Title State To State; WMBF Primary Channel 32.1
Origination Syndicated
Days/Times Program Regularly Scheduled: Saturdays @ 5 AM (7/4/15-9/12/15)
Total times aired at regularly scheduled time: 11
Number of Preemptions
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. State to State is an educational and informative half-hour, E/I program that travels the United States and features incredible cities, amazing monuments, natural wonders, and other interesting destinations. The series will be packed with facts about history, geography, and culture. The goal of the series is to provide young viewers with the inspiration and information to better understand and appreciate the dynamic and diverse country in which they live. It will be a fast paced and fun learning experience.
Does the program have educating and informing children ages 16 and under as a significant purpose? Yes
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. Section 73.673? Yes

Date and Time Aired:

Questions Response
Non-Core Educational and Informational Programming (2 of 3) Response
Program Title Animal Atlas Classics; WMBF Primary Channel 32.1
Origination Syndicated
Days/Times Program Regularly Scheduled: Saturdays @ 5:30 AM (7/4/15-9/12/15)
Total times aired at regularly scheduled time: 11
Number of Preemptions
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. A series that blends animal images with information on a wide range of life science issues in a manner that is entertaining and clever. The episodes from this season again combine facts, comparisons, and reflections on broad concepts with an engaging narration that targets the 13-16 year-old age range in both vocabulary and interest level.The narrative keeps viewer interest with non-pedantic information imaginatively chosen--such as the close relationship between bears and dogs, the note that an elephant trunk has more muscles (40,000) than the entire human body, and the differing number of toes in elephant species.
Does the program have educating and informing children ages 16 and under as a significant purpose? Yes
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. Section 73.673? Yes

Date and Time Aired:

Questions Response
Date Time
Non-Core Educational and Informational Programming (3 of 3) Response
Program Title Zoo Clues; WMBF Primary Channel 32.1
Origination Syndicated
Days/Times Program Regularly Scheduled: Saturdays @ 5 AM (9/19/15-9/26/15)
Total times aired at regularly scheduled time: 2
Number of Preemptions
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The series Zoo Clues will keep viewers engaged with the nearly infinite visual richness, animal characteristics, and wild range of animal behaviors. Beyond its target audience, both older and younger audiences should find this look across the amazing world of animals fascinating. Beyond basic engagement, Zoo Clues will leave viewers with a meaningful perspective about animals and meaningful comparisons to their own human characteristics.
Does the program have educating and informing children ages 16 and under as a significant purpose? Yes
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. Section 73.673? Yes

Date and Time Aired:

Questions Response

Sponsored Core Programming (0)

Back to Top

Liaison Contact

Back to Top
Question Response
Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. Section 73.3526(e)(11)(iii)? Yes
Name of children's programming liaison Jessica Blazer
Address 918 Frontage Road East
City Myrtle Beach
State SC
Zip 29577
Telephone Number 843-839-7914
Email Address jblazer@wmbfnews.com
Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other noncore educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. Section 73.671, NOTES 2 and 3. Due to NBC sports, the 7/11/15 airing of Poppy Cat moved to a second alternate home on 7/19/15. Due to NBC sports, the 7/11/15 airing of Tree Fu Tom moved to a second alternate home on 7/19/15. WMBF contracts for non-core E/I programs ended 9/12/15 which is why there are only 11 airings and no make goods. Zoo Clues was added to the WMBF non-core E/I beginning 9/19/15.

Other Matters (13)

Back to Top
Other Matters (1 of 13) Response
Program Title Ruff Ruff Tweet & Dave; Channel 32.1 (WMBF)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 10:00 AM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Ruff Ruff, Tweet, and Dave [RRTD] is a preschool adventure/activity show where the lead characters travel to faraway lands to have adventures with their guide, a hamster named Hatty. Ruff Ruff, the dog, is the most playful of the three; Tweet is a little bird who loves to fly and get creative with her suggestions; and Dave the Panda has a thing for bananas. RRTD might go to the beach, or the mountains, or to strange lands with pillows everywhere; just the sort of place where imagination and logic come together. The settings are always brightly colored and beautiful. And their transport vehicles are Roly-pods, artful go-carts that fit on a spiral ramp that folds in and out of the Spin-Again, a colorful round spinning top with special compartments designed to anchor each vehicle right on the outside rim during the journey.
Other Matters (2 of 13) Response
Program Title Lazytown; Channel 32.1 (WMBF)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 12:00 PM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Lazy Town is a show featuring the importance of health, fitness, and being good friends. Set in a fantasy world known as Lazy Town, which is populated by inactive residents, we meet a visitor named Stephanie who is determined to coax her friends and relatives into adopting a healthful, active life style. She wins over her new friends, Ziggy, Stingy, Trixie and Pixel, convincing them to leave their gaming consoles and candy stashes at home so they can go outside and play. She persuades her uncle, Mayor Milford Meanswell, and his friend Ms. Busy Body to support her efforts. Robbie Rotten, who lives underground, and is determined to return Lazy Town to its former state of inactivity and quiet, constantly foils the characters' efforts. The athlete Sportacus lives in a zeppelin-like aircraft and receives signals from the kids or the Mayor whenever they need help. He frequently comes to their rescue. Sportacus has two goals, to keep the peace and to promote healthful, positive living. When Robbie Rotten is discovered and contained through comic pratfalls, he returns to his underground lair and all is well in Lazy Town, until another day and another time when Robbie will rise again.
Other Matters (3 of 13) Response
Program Title Clangers; Channel 32.1 (WMBF)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 11:00 AM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The Clangers is a beloved British series that was originally conceived by Oliver Postgate in 1969 and has been reconceived and invigorated by his son, Daniel Postgate. The show features the Clanger family, small mouse-like creatures that live on Clanger Planet far away from Earth. The members of the family are presented with many unusual challenges that become the center of a dilemma that must be resolved within each episode. Strange visitors arrive out of nowhere and the Clangers have to figure out who and why they are on Clanger Planet. Sometimes they need to help or rescue someone who has become lost on the planet. Other times, they are trying to understand outer space; meteors and comets and eclipses of the sun or moon. Each member of the family has a forte', from playing music to knitting or gardening or inventing equipment that comes in handy for some of the problem solving that takes place.
Other Matters (4 of 13) Response
Program Title Wild About Animals; Channel 32.3 (THISTV)
Origination Network
Days/Times Program Regularly Scheduled Sundays @ 10 & 10:30 am
Total times aired at regularly scheduled time 26
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Wild About Animals is a reality science series that is produced for children in the 13-16 age group, and is designed to educate, inform and entertain those viewers. This program fulfills its purpose by providing a high level of educational value. The structure of each show consists of four (4) different segments/stories which make for a varied, fast paced program. Through the use of dramatic, stunning footage combined with an engaging and entertaining narrative, the show creates a general tone that is particularly effective in connecting to the target audience. The level of detail in each show is also appropriate and the segments move quickly from one topic to the next. The host, Mariette Hartley who is an animal rights activist and Emmy award winning actress, creates a bond with the viewer through her pleasing delivery. Coupled with a very conversational style is the MTV shooting style. The program open is visually engaging, featuring scenes of animals in their habitats in the form of a teaser for the audience.
Other Matters (5 of 13) Response
Program Title Tree Fu Tom; Channel 32.1 (WMBF)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 12:30 PM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Tree Fu Tom focuses on the amazing adventures of a young boy called Tom who, with the power of 'Big World' magic that depends upon specific movements, can transform into a tiny but mighty magical super hero who travels to the wondrous enchanted kingdom of Treetopolis. During each program Tom calls upon the audience to follow his moves and send him the "Big World" magic he needs to solve the problem he and his friends are facing. These friends include Ariella, a butterfly who is also a rancher and has rope lassoing skills; Twigs, an acorn sprite who folds himself into an acorn when he's frightened; Squirmturn, a pill bug who looks like a large and imposing coal miner but is often timid and fearful; and Zigzoo, a green tree frog who is the resident genius inventor. In each episode there are action adventure sequences that are key to resolving the challenge of the day.
Other Matters (6 of 13) Response
Program Title Awesome Adventures; Channel 32.2 (BOUNCE)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 10:00 AM and 11:30 AM
Total times aired at regularly scheduled time 26
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Awesome Adventures follow the presenter and a group of teenagers to destinations all over the world. During their stay in the designated area, the group explores the environment and learns about different cultures, customs and nature. This program is fast paced, and provides information which encompasses many aspects of the location. It is produced in a contemporary style, and features both historical and cultural information, in addition to an action adventure. The introduction about the specific food, music, geography, history and environmental issues as well as popular recreational activities of the locale, make for a most entertaining program.
Other Matters (7 of 13) Response
Program Title Awesome Adventures; Channel 32.3 (THISTV)
Origination Network
Days/Times Program Regularly Scheduled Sundays @ 11 & 11:30 am
Total times aired at regularly scheduled time 26
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Awesome Adventures follow the presenter and a group of teenagers to destinations all over the world. During their stay in the designated area, the group explores the environment and learns about different cultures, customs and nature. This program is fast paced, and provides information which encompasses many aspects of the location. It is produced in a contemporary style, and features both historical and cultural information, in addition to an action adventure. The introduction about the specific food, music, geography, history and environmental issues as well as popular recreational activities of the locale, make for a most entertaining program.
Other Matters (8 of 13) Response
Program Title Live Life and Win!; Channel 32.2 (BOUNCE)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 10:30 AM; Sundays @ 10 AM
Total times aired at regularly scheduled time 26
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Inspirational segments and teen success stories of character and personal determination in the arts, school, sports, and community; considers topics such as social responsibility and justice, perseverance, leadership, academic achievement, volunteerism, and life skills such as the importance of exercise and nutrition. The goals of the series are to encourage the 13- to 16-year-old audience to: (1) explore, discover, and learn strategies to achieve personal dreams; (2) learn about the personal attributes important for achieving dreams; (3) explore ways one can "give back" to the community and act as an agent of change; and (4) gain knowledge about life skills necessary to "Live Life and Win."
Other Matters (9 of 13) Response
Program Title Whaddyado; Channel 32.3 (THISTV)
Origination Network
Days/Times Program Regularly Scheduled Sundays @ 12 & 12:30 pm
Total times aired at regularly scheduled time 26
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. What makes WHADDYADO such a valuable resource for teenagers 13-16 years old is that it exposes them to real life situations. The reenactments give the audience the opportunity to develop important life saving skills. By exposing the audience to perilous situations that have actually occurred, then, using interviews with the participants, and instructions from experts, teenagers are shown what the proper reaction should be when faced with similar life-threatening circumstances this show is perfectly positioned to educate its audience. Because research demonstrates that teenagers learn best from children their own age, this show is uniquely designed to get its lessons through to teenagers. It is likely that in addition to learning the life saving lessons contained in each episode, the show will also work to minimize a viewer's belief in their immortality, a priceless lesson for all teenagers.
Other Matters (10 of 13) Response
Program Title Animal Atlas; Channel 32.2 (BOUNCE)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 11 AM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. A program that is entertaining and engaging to a wide audience while managing to deliver information that would be very welcome in a middle or high school classroom. The series matches the evolved visual intelligence of the young 21st century audience by building content with short clips, five-seconds or less in length,and weaving them together in a narrative that keeps a viewer engaged with a compelling narrative overview. The animal kingdom has an innate richness of color, form, and motion and Animal Atlas episodes are built from this richness. The thread that links the clips together is the connection between the differing members of the animal kingdom---including our own species. In a compelling blend, animal examples are pulled from both common experience, such as the horse and cat, and exotic animals like the clouded leopard and the red panda. As the nature of animals is explored, the content and clarity create a program of exception education value.
Other Matters (11 of 13) Response
Program Title Earth To Luna; Channel 32.1 (WMBF)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 11:30 AM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Earth to Luna is a series that stars big sister Luna and her little brother, Jupiter. Luna teaches her brother through play and adventure that typically takes place in their backyard. Science and experimentation are Luna's forte but fun and music are always on the on the menu of activities. Often the music provides compelling details about the scientific findings. Luna's friends, Alice and Tom, often join the kids. Clyde, her pet ferret is ever-present and provides lots of comedic action. And Luna's parents are there to praise the children's accomplishments which they reveal through a little vignette at the end of the story.
Other Matters (12 of 13) Response
Program Title Atroblast; Channel 32.1 (WMBF)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 10:30 AM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Astroblast is the space station and home of six animal characters in Bob Colar's book series of the same name. The space station is managed by an over-confident and exuberant commander, Comet the dog. The crew includes, Sputnik the pig, a very knowledgeable reader; Haley, a rabbit, an athlete and Comet's true peer; Radar, the monkey, who is somewhat self-involved; Jet, a silent alligator whose gestures and expressions are his mode of communication, and Sal, a congenial three-eyed octopus who runs the counter in the space station cafe, the Smoothie Shack. While the space station supports the missions of a bizarre and diverse array of aliens, the Smoothie Shack is the hub of social interaction for the galaxy. There is always something happening at Astroblast and everyone on the crew has plenty to learn to keep the community happy and on an even keel.
Other Matters (13 of 13) Response
Program Title Real Winning Edge; Channel 32.2 (BOUNCE)
Origination Network
Days/Times Program Regularly Scheduled Sundays @ 10:30 AM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The Real Winning Edge is a weekly half-hour television series that meets the educational and informational objectives of the FCC's Children's Programming requirements for children ages 13-16. The program highlights adolescents and young adults making the right choices when faced with tough decisions and significant challenges. Recognizing that 13 to 16-year-olds are likely to be influenced by celebrities, the series features role models from the professional sports and the entertainment industries. Each episode is engaging, entertaining and educational in structure, presenting a powerful and positive message.

Certification

Back to Top
Question Response

The undersigned certifies that he or she is (a) the party filing the Children's Television Programming, or an officer, director, member, partner, trustee, authorized employee, or other individual or duly elected or appointed official who is authorized to sign on behalf of the party filing the Children's Television Programming; or (b) an attorney qualified to practice before the Commission under 47 C.F.R. Section 1.23(a), who is authorized to represent the party filing the Children's Television Programming, and who further certifies that he or she has read the document; that to the best of his or her knowledge, information,and belief there is good ground to support it; and that it is not interposed for delay.

FAILURE TO SIGN THIS APPLICATION MAY RESULT IN DISMISSAL OF THE APPLICATION AND FORFEITURE OF ANY FEES PAID

Upon grant of this application, the Authorization Holder may be subject to certain construction or coverage requirements. Failure to meet the construction or coverage requirements will result in automatic cancellation of the Authorization. Consult appropriate FCC regulations to determine the construction or coverage requirements that apply to the type of Authorization requested in this application.

WILLFUL FALSE STATEMENTS MADE ON THIS FORM OR ANY ATTACHMENTS ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. Code, Title 18, §1001) AND/OR REVOCATION OF ANY STATION AUTHORIZATION (U.S. Code, Title 47, §312(a)(1)), AND/OR FORFEITURE (U.S. Code, Title 47, §503).

I certify that this application includes all required and relevant attachments.
I declare, under penalty of perjury, that I am an authorized representative of the above-named applicant for the Authorization(s) specified above.

WMBF License Subsidiary, LLC


Attachments

No Attachments.