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Licensing and Management System

Approved by OMB 3060-0928
January 2015
Go to the Federal Communications Commission homepage at www.fcc.gov

(REFERENCE COPY - Not for submission) Children's Television Programming Report

FRN:
0018223693
File Number:
CPR-157462
Submit Date:
07/10/2014
Call Sign:
WMBF-TV
Facility ID:
83969
City:
MYRTLE BEACH
State:
SC
Service:
Full Service Television
Purpose:
Children's TV Programming Report
Status:
Received
Status Date:
07/10/2014
Filing Status:
Active



Report reflects information for : Second Quarter of 2014

General Information

Section Question Response
Attachments Are attachments (other than associated schedules) being filed with this application?

Applicant Information

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Applicant Name, Type, and Contact Information

Applicant Address Phone Email Applicant Type

Contact Representatives (0)

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Contact Name Address Phone Email Contact Type

Children's Television Information

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Section Question Response
Station Type Station Type Network Affiliation
Affiliated network NBC
Nielsen DMA Florence-Myrtle Beach
Web Home Page Address www.wmbfnews.com

Digital Core Programming

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Question Response
State the average number of hours of Core Programming per week broadcast by the station on its main program stream 3.0
State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream 336.0
State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. Section 73.671: 6.0
Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. Section 73.673? Yes
Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main Yes No program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams? Yes

Digital Core Programs(13)

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Digital Core Program (1 of 13) Response
Program Title Animal Atlas; Channel 32.2 (BOUNCE)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 10:30 & 11 AM (4/5/14-6/28/14)
Total times aired at regularly scheduled time 26
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. A program that is entertaining and engaging to a wide audience while managing to deliver information that would be very welcome in a middle or high school classroom. The series matches the evolved visual intelligence of the young 21st century audience by building content with short clips, five-seconds or less in length,and weaving them together in a narrative that keeps a viewer engaged with a compelling narrative overview. The animal kingdom has an innate richness of color, form, and motion and Animal Atlas episodes are built from this richness. The thread that links the clips together is the connection between the differing members of the animal kingdom---including our own species. In a compelling blend, animal examples are pulled from both common experience, such as the horse and cat, and exotic animals like the clouded leopard and the red panda. As the nature of animals is explored, the content and clarity create a program of exception education value.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (2 of 13) Response
Program Title Zoo Clues; Channel 32.3 (THISTV)
Origination Network
Days/Times Program Regularly Scheduled Sundays @ 11 & 11:30 AM (4/6/14-6/29/14)
Total times aired at regularly scheduled time 26
Total times aired 13
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 0
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The series Zoo Clues will keep viewers engaged with the nearly infinite visual richness, animal characteristics, and wild range of animal behaviors. Beyond its target audience, both older and younger audiences should find this look across the amazing world of animals fascinating. Beyond basic engagement, Zoo Clues will leave viewers with a meaningful perspective about animals and meaningful comparisons to their own human characteristics.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (3 of 13) Response
Program Title Zou; Channel 32.1 (WMBF PRIMARY)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 12:30 PM (4/5/14-6/28/14)
Total times aired at regularly scheduled time 6
Total times aired 13
Number of Preemptions 7
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 7
Length of Program 30 mins
Age of Target Child Audience 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Zou is a French series based on the Zou books by Michel Gay. Targeted for children age 2-5, each episode explores the kind of learning issues that emerge from every day encounters in the life of a preschool child. If Zou plays his drums too loud, how can he learn to play them softly? If Zou wants a car, but has only a cardboard box, how can he transform it? If Zou lost his friend's favorite airplane, how does he explain? How can Zou be successful at baking a cake if he has never done it before? How can Zou muster the courage to go to the doctor when he's afraid of injections? These are big issues in the mind and life of a preschool child and Zou demonstrates how to have fun, ask for help, listen to advice, and try different solutions until he can commit to the strategy that works. The show says it, shows it, and does it, in the embedded and naturally occurring lesson within each episode.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Preemption Programs #1

Questions Response
Title of Program Zou; Channel 32.1 (WMBF PRIMARY)
List date and time rescheduled 6/14/2014 @ 9:30 AM
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2014-06-14
Episode # 6/14/2014 ZOU111
Reason for Preemption Sports

Digital Preemption Programs #2

Questions Response
Title of Program Zou; Channel 32.1 (WMBF PRIMARY)
List date and time rescheduled 5/31/2014 @ 9:30 AM
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2014-05-31
Episode # 5/31/2014 ZOU311
Reason for Preemption Sports

Digital Preemption Programs #3

Questions Response
Title of Program Zou; Channel 32.1 (WMBF PRIMARY)
List date and time rescheduled 4/19/2014 @ 9:30 AM
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2014-04-19
Episode # 4/19/2014 ZOU103
Reason for Preemption Sports

Digital Preemption Programs #4

Questions Response
Title of Program Zou; Channel 32.1 (WMBF PRIMARY)
List date and time rescheduled 5/3/2014 @ 9:30 AM
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2014-05-03
Episode # 5/3/2014 ZOU106
Reason for Preemption Sports

Digital Preemption Programs #5

Questions Response
Title of Program Zou; Channel 32.1 (WMBF PRIMARY)
List date and time rescheduled 6/22/2014 @ 1:30 PM
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2014-06-07
Episode # 6/7/2014 ZOU110
Reason for Preemption Sports

Digital Preemption Programs #6

Questions Response
Title of Program Zou; Channel 32.1 (WMBF PRIMARY)
List date and time rescheduled 4/5/2014 @ 9:30 AM
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2014-04-05
Episode # 4/5/2014 ZOU101
Reason for Preemption Sports

Digital Preemption Programs #7

Questions Response
Title of Program Zou; Channel 32.1 (WMBF PRIMARY)
List date and time rescheduled 4/26/2014 @ 9:30 AM
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2014-04-26
Episode # 4/26/2014 ZOU105
Reason for Preemption Sports
Digital Core Program (4 of 13) Response
Program Title Teen Kids News; Channel 32.2 (BOUNCE)
Origination Network
Days/Times Program Regularly Scheduled Sundays @ 10 & 10:30 AM (4/6/14-6/29/14)
Total times aired at regularly scheduled time 26
Total times aired 13
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 0
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. "Teen Kids News" delivers content as an entertaining, humorous and fascinating look at current events and other 'news stories' of interest to viewers ages 13-16 years. It is a fast-paced program composed of shorter segments the fit the visual learning style of today's students and is composed of many segments (current events, study habits, virtual field trips, social skills, informational facts, teen issues)that vary from program to program. In all of these segments, the topic is clearly identified and explained, information is given as to how to deal with the topic, and what other students are doing.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (5 of 13) Response
Program Title Culture Click; Channel 32.2 (BOUNCE)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 10 AM (4/5/14-6/28/14)
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. This series explores the genesis and reasons behind cultural events that permeate our everyday lives. Host Nzinga Blake opens each week with a list of what's trending on the web that week, which serves as a jumping-off point for a deep-dive into the culture that shapes us. The Web is just the starting point for Nzinga in her quest for knowledge. "Culture Click" is a highly interactive journey that evokes curiosity about our world.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (6 of 13) Response
Program Title Safari Tracks; Channel 32.2 (BOUNCE)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 11:30 AM (4/5/14-6/28/14)
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Safari Tracks is a program with content grounded in the natural world and delivered using an approach that highlights the informational and educational aspects of the animal kingdom in the given environment of Africa. Viewers receive topic points that help build the ethical decision making necessary to becoming a citizen of the planet.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (7 of 13) Response
Program Title On The Spot; Channel 32.3 (THISTV)
Origination Network
Days/Times Program Regularly Scheduled Sundays @ 12 & 12:30 PM (4/6/14-6/29/14)
Total times aired at regularly scheduled time 26
Total times aired 13
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 0
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Each episode of On the Spot is a lightning fast game of entertaining trivia from different categories, including: untold history, globetrotting, origins, supernatural, in sickness and in health, myths, now and then, record setters, mad science and bad ideas. The answers will amaze you. On the Spot...it's quite simply everything you need to know about everything.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (8 of 13) Response
Program Title Tree Fu Tom; Channel 32.1 (WMBF PRIMARY)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 11:30 AM (4/5/14-6/28/14)
Total times aired at regularly scheduled time 12
Total times aired 13
Number of Preemptions 1
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 1
Length of Program 30 mins
Age of Target Child Audience 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Tree Fu Tom, a live action/animated series about a little boy who lives in a rural area and has a rich fantasy life in the woods behind his home. Tom uses specific movements to summon up magic powers that permit him to morph into an animated hero and fly around in Treetopolis, the animated version of his woods. While in the Treetopolis, Tom and his friends, Ariella, Twigs, Squirmturn and Zigzoo will invariably run into a problem or disaster that needs fixing. Tom calls upon the audience to practice original dance moves that will bring him magic so he and his friends can resolve their challenge of the day. Educational messages reinforce positive socio-emotional content, with examples that model: being loyal to good friends, knowing how to ask for help, doing the right thing instead of what is convenient, making the effort to share rather than being selfish, or relying on teamwork in order to accomplish a goal.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Preemption Programs #1

Questions Response
Title of Program Tree Fu Tom; Channel 32.1 (WMBF PRIMARY)
List date and time rescheduled 6/22/2014 @ 12:30 PM
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2014-06-07
Episode # 6/7/2014 TFT125
Reason for Preemption Sports
Digital Core Program (9 of 13) Response
Program Title Lazytown; Channel 32.1 (WMBF PRIMARY)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 12 PM (4/5/14-6/28/14)
Total times aired at regularly scheduled time 10
Total times aired 13
Number of Preemptions 3
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 3
Length of Program 30 mins
Age of Target Child Audience 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The series enhances preschoolers' kinesthetic skills and awareness of of healthful behaviors. Lazytown is the laziest town you'll ever visit. Or at least, it would be, if the town grump, Robbie Rotten, had his way. Unfortunately for him, Stephanie, the mayor's vibrant pink-haired niece, has come to LazyTown and she would rather have the kids outdoors playing sports with her than indoors playing video games all the time. She and her uncle enlist the help of Sportacus 10, a superhero with great athletic skills and abilities, who encourages the kids to get out and play, run around, dance or whatever else it takes to get their move on!
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Preemption Programs #1

Questions Response
Title of Program Lazytown; Channel 32.1 (WMBF PRIMARY)
List date and time rescheduled 5/31/2014 @ 9 AM
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2014-05-31
Episode # 5/31/2014 LZT311
Reason for Preemption Sports

Digital Preemption Programs #2

Questions Response
Title of Program Lazytown; Channel 32.1 (WMBF PRIMARY)
List date and time rescheduled 6/14/2014 @ 9 AM
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2014-06-14
Episode # 6/14/2014 LZT301
Reason for Preemption Sports

Digital Preemption Programs #3

Questions Response
Title of Program Lazytown; Channel 32.1 (WMBF PRIMARY)
List date and time rescheduled 6/22/2014 @ 1 PM
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2014-06-07
Episode # 6/7/2014 LZT312
Reason for Preemption Sports
Digital Core Program (10 of 13) Response
Program Title The Chica Show; Channel 32.1 (WMBF PRIMARY)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 10 AM (4/5/14-6/28/14)
Total times aired at regularly scheduled time 12
Total times aired 13
Number of Preemptions 1
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 1
Length of Program 30 mins
Age of Target Child Audience 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The Chica Show features a five-year-old "baby" chick who spends her days with her parents in their costume shop, the Coop. The shop's one employee, Kelly, doubles as Chica's nanny and the ensemble is rounded out with Bunji, a large floppy eared rabbit and Stitches, a straw mannequin that sits in the window. In each episode Chica develops or encounters a problem that she cannot immediately resolve. Usually her issues involve impulse control, distractibility, judgment, and inter-personal behaviors. She and Kelly usually work on the problem through an adventure-a fantasy transformation to animation-- where Bunji and Stitches come alive and join Chica and Kelly for the problem solving process. The core educational content is primarily socio-emotional development, and Chica learns how to express herself properly, think before she acts, and interact with others effectively. She often learns that it takes hard work and practice to become proficient at different skills.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Preemption Programs #1

Questions Response
Title of Program The Chica Show; Channel 32.1 (WMBF PRIMARY)
List date and time rescheduled 6/7/14 @ 8 AM
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2014-06-07
Episode # 6/7/2014 TCS209
Reason for Preemption Sports
Digital Core Program (11 of 13) Response
Program Title Noodle and Doodle; Channel 32.1 (WMBF PRIMARY)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 10:30 AM (4/5/14-6/28/14)
Total times aired at regularly scheduled time 12
Total times aired 13
Number of Preemptions 1
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 1
Length of Program 30 mins
Age of Target Child Audience 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. All aboard the Noodle and Doodle Bus! Craft, cook, and play with Sean, Noodle, and Doodle! This series will encourage preschoolers' sense of creativity with fun craft projects and kid-friendly recipes that families can try at home. From after-school snacks to full meals, the recipes are simple, healthy, and tailor-made for little helping hands, and the art projects use common household supplies, so they're perfect for impromptu craft sessions.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Preemption Programs #1

Questions Response
Title of Program Noodle and Doodle; Channel 32.1 (WMBF PRIMARY)
List date and time rescheduled 6/7/2014 @ 8:30 AM
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2014-06-07
Episode # 6/7/2014 NAD122
Reason for Preemption Sports
Digital Core Program (12 of 13) Response
Program Title Animal Atlas; Channel 32.3 (THISTV)
Origination Network
Days/Times Program Regularly Scheduled Sundays @ 10 & 10:30 AM (4/6/14-6/29/14)
Total times aired at regularly scheduled time 26
Total times aired 26
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 0
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. A program that is entertaining and engaging to a wide audience while managing to deliver information that would be very welcome in a middle or high school classroom. The series matches the evolved visual intelligence of the young 21st century audience by building content with short clips, five-seconds or less in length,and weaving them together in a narrative that keeps a viewer engaged with a compelling narrative overview. The animal kingdom has an innate richness of color, form, and motion and Animal Atlas episodes are built from this richness. The thread that links the clips together is the connection between the differing members of the animal kingdom---including our own species. In a compelling blend, animal examples are pulled from both common experience, such as the horse and cat, and exotic animals like the clouded leopard and the red panda. As the nature of animals is explored, the content and clarity create a program of exception education value.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (13 of 13) Response
Program Title Justin Time; Channel 32.1 (WMBF PRIMARY)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 11:00 AM (4/5/14-6/28/14)
Total times aired at regularly scheduled time 12
Total times aired 13
Number of Preemptions 1
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 1
Length of Program 30 mins
Age of Target Child Audience 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Looking for adventure? Then come along as Justin and his imaginary pals Olive and Squidgy star in the biggest stories of all time-embarking on challenges and solving problems. Justins everyday pre-school challenge sets the stage for adventure as they ride rockets into space, discover new worlds with the Vikings, and chase Cleopatras cat through the pyramids of Egypt! Squidgy, his faithful clay friend, is always there to help and Olive is always a friendly face in every new place. Inspiring stories show that friendship, adventure and fun are timeless! Watch Justin, his friend Olive and his kooky clay pal Squidgy as they set off on imaginary adventures in time, told from every corner of the world!
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Preemption Programs #1

Questions Response
Title of Program Justin Time; Channel 32.1 (WMBF PRIMARY)
List date and time rescheduled 6/22/2014 @ 12 PM
Is the rescheduled date the second home? Yes
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2014-06-07
Episode # 6/7/2014 JTM123
Reason for Preemption Sports

Non-Core Educational and Informational Programming (2)

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Non-Core Educational and Informational Programming (1 of 2) Response
Program Title Family Style with Chef Jeff; WMBF Primary Channel 32.1
Origination Syndicated
Days/Times Program Regularly Scheduled: Saturdays @ 5 AM (4/5/14-6/28/14)
Total times aired at regularly scheduled time: 12
Number of Preemptions 1
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Family Style with Chef Jeff features award-winning chef and motivational speaker, Jeff Henderson, as he teaches viewers how making the right choices in the kitchen can lead to life-changing experiences for the entire family.
Does the program have educating and informing children ages 16 and under as a significant purpose? Yes
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. Section 73.673? Yes

Date and Time Aired:

Questions Response
Date Time There was a technical difficulty with the show on 5/17/2014 and it was not made good.
Non-Core Educational and Informational Programming (2 of 2) Response
Program Title Animal Atlas Classics; WMBF Primary Channel 32.1
Origination Syndicated
Days/Times Program Regularly Scheduled: Saturdays @ 5:30 AM (4/5/14-6/28/14)
Total times aired at regularly scheduled time: 13
Number of Preemptions 0
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. A series that blends animal images with information on a wide range of life science issues in a manner that is entertaining and clever. The episodes from this season again combine facts, comparisons, and reflections on broad concepts with an engaging narration that targets the 13-16 year-old age range in both vocabulary and interest level.The narrative keeps viewer interest with non-pedantic information imaginatively chosen--such as the close relationship between bears and dogs, the note that an elephant trunk has more muscles (40,000) than the entire human body, and the differing number of toes in elephant species.
Does the program have educating and informing children ages 16 and under as a significant purpose? Yes
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. Section 73.673? Yes

Date and Time Aired:

Questions Response
Date Time

Sponsored Core Programming (0)

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Liaison Contact

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Question Response
Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. Section 73.3526(e)(11)(iii)? Yes
Name of children's programming liaison Jessica Blazer
Address 918 Frontage Road East
City Myrtle Beach
State SC
Zip 29577
Telephone Number 843-839-7914
Email Address jblazer@wmbfnews.com
Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other noncore educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. Section 73.671, NOTES 2 and 3. Due to sporting events on NBC, Lazytown moved to an alternate second home on 6/22/2014 at 1 pm. Due to sporting events on NBC, Zou moved to an alternate second home on 6/22/2014 at 1:30 pm.

Other Matters (14)

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Other Matters (1 of 14) Response
Program Title Zou; Channel 32.1 (WMBF)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 12:30 PM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Zou is a French series based on the Zou books by Michel Gay. Targeted for children age 2-5, each episode explores the kind of learning issues that emerge from every day encounters in the life of a preschool child. If Zou plays his drums too loud, how can he learn to play them softly? If Zou wants a car, but has only a cardboard box, how can he transform it? If Zou lost his friend's favorite airplane, how does he explain? How can Zou be successful at baking a cake if he has never done it before? How can Zou muster the courage to go to the doctor when he's afraid of injections? These are big issues in the mind and life of a preschool child and Zou demonstrates how to have fun, ask for help, listen to advice, and try different solutions until he can commit to the strategy that works. The show says it, shows it, and does it, in the embedded and naturally occurring lesson within each episode.
Other Matters (2 of 14) Response
Program Title Animal Atlas; Channel 32.3 (THISTV)
Origination Network
Days/Times Program Regularly Scheduled Sundays @ 10 & 10:30 am
Total times aired at regularly scheduled time 26
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. A program that is entertaining and engaging to a wide audience while managing to deliver information that would be very welcome in a middle or high school classroom. The series matches the evolved visual intelligence of the young 21st century audience by building content with short clips, five-seconds or less in length,and weaving them together in a narrative that keeps a viewer engaged with a compelling narrative overview. The animal kingdom has an innate richness of color, form, and motion and Animal Atlas episodes are built from this richness. The thread that links the clips together is the connection between the differing members of the animal kingdom---including our own species. In a compelling blend, animal examples are pulled from both common experience, such as the horse and cat, and exotic animals like the clouded leopard and the red panda. As the nature of animals is explored, the content and clarity create a program of exception education value.
Other Matters (3 of 14) Response
Program Title Zoo Clues; Channel 32.3 (THISTV)
Origination Network
Days/Times Program Regularly Scheduled Sundays @ 11 & 11:30 am
Total times aired at regularly scheduled time 26
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The series Zoo Clues will keep 13-16 year-old viewers engaged for 30 minutes with the nearly infinite visual richness, animal characteristics, and wild range of animal behaviors. Beyond its target audience, both older and younger audiences should find this look across the amazing world of animals fascinating. Beyond basic engagement, Zoo Clues will leave viewers with a meaningful perspective about animals and meaningful comparisons to their own human characteristics. The variety of the animal kingdom is truly odd and bizarre enough to read like fiction, but the clever narration of Zoo Clues links disparate information together in a way that always makes clear that what viewers see is real, natural, and relates to their own life in the real world.
Other Matters (4 of 14) Response
Program Title Justin Time; Channel 32.1 (WMBF)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 11:00 AM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Looking for adventure? Then come along as Justin and his imaginary pals Olive and Squidgy star in the biggest stories of all time-embarking on challenges and solving problems. Justins everyday pre-school challenge sets the stage for adventure as they ride rockets into space, discover new worlds with the Vikings, and chase Cleopatras cat through the pyramids of Egypt! Squidgy, his faithful clay friend, is always there to help and Olive is always a friendly face in every new place. Inspiring stories show that friendship, adventure and fun are timeless! Watch Justin, his friend Olive and his kooky clay pal Squidgy as they set off on imaginary adventures in time, told from every corner of the world!
Other Matters (5 of 14) Response
Program Title Tree Fu Tom; Channel 32.1 (WMBF)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 11:30 AM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Tree Fu Tom, a live action/animated series about a little boy who lives in a rural area and has a rich fantasy life in the woods behind his home. Tom uses specific movements to summon up magic powers that permit him to morph into an animated hero and fly around in Treetopolis, the animated version of his woods. While in the Treetopolis, Tom and his friends, Ariella, Twigs, Squirmturn and Zigzoo will invariably run into a problem or disaster that needs fixing. Tom calls upon the audience to practice original dance moves that will bring him magic so he and his friends can resolve their challenge of the day. Educational messages reinforce positive socio-emotional content, with examples that model: being loyal to good friends, knowing how to ask for help, doing the right thing instead of what is convenient, making the effort to share rather than being selfish, or relying on teamwork in order to accomplish a goal.
Other Matters (6 of 14) Response
Program Title The Chica Show; Channel 32.1 (WMBF)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 10:00 AM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The Chica Show features a five-year-old "baby" chick who spends her days with her parents in their costume shop, the Coop. The shop's one employee, Kelly, doubles as Chica's nanny and the ensemble is rounded out with Bunji, a large floppy eared rabbit and Stitches, a straw mannequin that sits in the window. In each episode Chica develops or encounters a problem that she cannot immediately resolve. Usually her issues involve impulse control, distractibility, judgment, and inter-personal behaviors. She and Kelly usually work on the problem through an adventure-a fantasy transformation to animation-- where Bunji and Stitches come alive and join Chica and Kelly for the problem solving process. The core educational content is primarily socio-emotional development, and Chica learns how to express herself properly, think before she acts, and interact with others effectively. She often learns that it takes hard work and practice to become proficient at different skills.
Other Matters (7 of 14) Response
Program Title On The Spot; Channel 32.3 (THISTV)
Origination Network
Days/Times Program Regularly Scheduled Sundays @ 12 & 12:30 pm
Total times aired at regularly scheduled time 26
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. On The Spot is a series tapping knowledge across a series of subject areas: geography, art, technology, science, math, history, language, music, and sports. It also addresses general cultural knowledge. The format is a series of seemingly random questions to individuals who are either of school age or adults past the age of high school graduation. There are three fundamental educational benefits to this format. First, it taps into fact retrieval in the curriculum. Second, and more important, it expands the information beyond fact retrieval. Third, and most important, it addresses what educators call non-cognitive factors for student success.
Other Matters (8 of 14) Response
Program Title Teen Kids News; Channel 32.2 (BOUNCE)
Origination Network
Days/Times Program Regularly Scheduled Sundays @ 10 & 10:30 AM
Total times aired at regularly scheduled time 26
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. "Teen Kids News" delivers content as an entertaining, humorous and fascinating look at current events and other 'news stories' of interest to viewers ages 13-16 years. It is a fast-paced program composed of shorter segments the fit the visual learning style of today's students and is composed of many segments (current events, study habits, virtual field trips, social skills, informational facts, teen issues)that vary from program to program. In all of these segments, the topic is clearly identified and explained, information is given as to how to deal with the topic, and what other students are doing.
Other Matters (9 of 14) Response
Program Title Safari Tracks; Channel 32.2 (BOUNCE)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 11:30 AM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Safari Tracks is a program with content grounded in the natural world and delivered using an approach that highlights the informational and educational aspects of the animal kingdom in the given environment of Africa. Viewers receive topic points that help build the ethical decision making necessary to becoming a citizen of the planet.
Other Matters (10 of 14) Response
Program Title LazyTown; Channel 32.1 (WMBF)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 12:00 PM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The series enhances preschoolers' kinesthetic skills and awareness of of healthful behaviors. LazyTown is the laziest town you'll ever visit. Or at least, it would be, if the town grump, Robbie Rotten, had his way. Unfortunately for him, Stephanie, the mayor's vibrant pink-haired niece, has come to LazyTown and she would rather have the kids outdoors playing sports with her than indoors playing video games all the time. She and her uncle enlist the help of Sportacus 10, a superhero with great athletic skills and abilities, who encourages the kids to get out and play, run around, dance or whatever else it takes to get their move on!
Other Matters (11 of 14) Response
Program Title Culture Click; Channel 32.2 (BOUNCE)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 10:00 AM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. This series explores the genesis and reasons behind cultural events that permeate our everyday lives. Host Nzinga Blake opens each week with a list of what's trending on the web that week, which serves as a jumping-off point for a deep-dive into the culture that shapes us. The Web is just the starting point for Nzinga in her quest for knowledge. "Culture Click" is a highly interactive journey that evokes curiosity about our world.
Other Matters (12 of 14) Response
Program Title Animal Atlas; Channel 32.2 (BOUNCE)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 11 AM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. A program that is entertaining and engaging to a wide audience while managing to deliver information that would be very welcome in a middle or high school classroom. The series matches the evolved visual intelligence of the young 21st century audience by building content with short clips, five-seconds or less in length,and weaving them together in a narrative that keeps a viewer engaged with a compelling narrative overview. The animal kingdom has an innate richness of color, form, and motion and Animal Atlas episodes are built from this richness. The thread that links the clips together is the connection between the differing members of the animal kingdom---including our own species. In a compelling blend, animal examples are pulled from both common experience, such as the horse and cat, and exotic animals like the clouded leopard and the red panda. As the nature of animals is explored, the content and clarity create a program of exception education value.
Other Matters (13 of 14) Response
Program Title Animal Atlas; Channel 32.2 (BOUNCE)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 10:30 AM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. A program that is entertaining and engaging to a wide audience while managing to deliver information that would be very welcome in a middle or high school classroom. The series matches the evolved visual intelligence of the young 21st century audience by building content with short clips, five-seconds or less in length,and weaving them together in a narrative that keeps a viewer engaged with a compelling narrative overview. The animal kingdom has an innate richness of color, form, and motion and Animal Atlas episodes are built from this richness. The thread that links the clips together is the connection between the differing members of the animal kingdom---including our own species. In a compelling blend, animal examples are pulled from both common experience, such as the horse and cat, and exotic animals like the clouded leopard and the red panda. As the nature of animals is explored, the content and clarity create a program of exception education value.
Other Matters (14 of 14) Response
Program Title Noodle and Doodle; Channel 32.1 (WMBF)
Origination Network
Days/Times Program Regularly Scheduled Saturdays @ 10:30 AM
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. All aboard the Noodle and Doodle Bus! Craft, cook, and play with Sean, Noodle, and Doodle! This series will encourage preschoolers' sense of creativity with fun craft projects and kid-friendly recipes that families can try at home. From after-school snacks to full meals, the recipes are simple, healthy, and tailor-made for little helping hands, and the art projects use common household supplies, so they're perfect for impromptu craft sessions.

Certification

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Question Response

The undersigned certifies that he or she is (a) the party filing the Children's Television Programming, or an officer, director, member, partner, trustee, authorized employee, or other individual or duly elected or appointed official who is authorized to sign on behalf of the party filing the Children's Television Programming; or (b) an attorney qualified to practice before the Commission under 47 C.F.R. Section 1.23(a), who is authorized to represent the party filing the Children's Television Programming, and who further certifies that he or she has read the document; that to the best of his or her knowledge, information,and belief there is good ground to support it; and that it is not interposed for delay.

FAILURE TO SIGN THIS APPLICATION MAY RESULT IN DISMISSAL OF THE APPLICATION AND FORFEITURE OF ANY FEES PAID

Upon grant of this application, the Authorization Holder may be subject to certain construction or coverage requirements. Failure to meet the construction or coverage requirements will result in automatic cancellation of the Authorization. Consult appropriate FCC regulations to determine the construction or coverage requirements that apply to the type of Authorization requested in this application.

WILLFUL FALSE STATEMENTS MADE ON THIS FORM OR ANY ATTACHMENTS ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. Code, Title 18, §1001) AND/OR REVOCATION OF ANY STATION AUTHORIZATION (U.S. Code, Title 47, §312(a)(1)), AND/OR FORFEITURE (U.S. Code, Title 47, §503).

I certify that this application includes all required and relevant attachments.
I declare, under penalty of perjury, that I am an authorized representative of the above-named applicant for the Authorization(s) specified above.

WMBF License Subsidiary, LLC


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