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Licensing and Management System

Approved by OMB 3060-0928
January 2015
Go to the Federal Communications Commission homepage at www.fcc.gov

(REFERENCE COPY - Not for submission) Children's Television Programming Report

FRN:
0004995882
File Number:
CPR-142533
Submit Date:
07/02/2013
Call Sign:
KMTW
Facility ID:
77063
City:
HUTCHINSON
State:
KS
Service:
Full Service Television
Purpose:
Children's TV Programming Report
Status:
Received
Status Date:
07/02/2013
Filing Status:
Active



Report reflects information for : Second Quarter of 2013

General Information

Section Question Response
Attachments Are attachments (other than associated schedules) being filed with this application?

Applicant Information

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Applicant Name, Type, and Contact Information

Applicant Address Phone Email Applicant Type

Contact Representatives (0)

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Contact Name Address Phone Email Contact Type

Children's Television Information

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Section Question Response
Station Type Station Type Network Affiliation
Affiliated network mytv
Nielsen DMA Wichita-Hutchinson Plus
Web Home Page Address www.mytvkansas.com

Digital Core Programming

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Question Response
State the average number of hours of Core Programming per week broadcast by the station on its main program stream 4.0
State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream 168.0
State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. Section 73.671: 3.0
Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. Section 73.673? Yes
Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main Yes No program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams? Yes

Digital Core Programs(11)

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Digital Core Program (1 of 11) Response
Program Title career day
Origination Syndicated
Days/Times Program Regularly Scheduled Sun 7am, 4/7-6/30/13
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. This program guides young people to potential career paths by featuring inspirational interviews with successful celebrities, entrepreneurs, business people, such as, world renowned brain surgeons to marine biologists who share their stories with young people about their careers. This motivational show is fun and exciting and tries to help kids answer the age old question: "What do I want to be when I grow up?" This program aired on the main digital stream.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (2 of 11) Response
Program Title Ariel & Zooey, Eli Too
Origination Network
Days/Times Program Regularly Scheduled Saturday 7:30-8:30am 4/6-6/29/13
Total times aired at regularly scheduled time 26
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 2 years to 6 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. This program is a musical variety show that is driven by three siblings, and empowers children to accomplish their goals and their dreams. AZE2 accomplishes this through interviewing people who excel in their profession and have a positive message for kids. As hosts, these children entertain and inform their audience through song, dance, music and dialogue. This show supports and encourages respect for others, having integrity, following directions, putting forth your best effort and taking responsibility; which is a wonderful message for American youth. This program is an upbeat, diverse and entertaining series thatwill inform young people on a variety of subjects, while keeping their interest. This program aired on the secondary digital stream, The Country Network, channel 35.2
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (3 of 11) Response
Program Title Mystery Hunters
Origination Syndicated
Days/Times Program Regularly Scheduled Wed-7am, 4/3-6/26/13
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. In this program, viewers are taken on a journey around the globe to investigate the mysteries that have baffled people throughout the ages. Through critical observation, analytical thinking and scientific testing, this series encourages the viewer to question the world around him/her. Armed with video cameras and their instincts, the hosts gather facts and meet the experts debunking common myths and offering explanations for legends, spooky stories, and unexplained phenomena. This program aired on the main digital stream.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (4 of 11) Response
Program Title Mouse in the House
Origination Network
Days/Times Program Regularly Scheduled Saturday 9:30am 4/6-6/29/13
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 9 years to 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. This program is a science series that educates children about science concepts, introducing them to science and math by exploring fundamental principles such as gravity, pressure, kinetics and magnetism by conducting science experiments in an integrated and entertaining way. It is produced using a combination of 3D animation and live footage. The host, Max, is a 3D animated mouse which talks to the audience and the participants, explaining what the science concept and experiment is and how to perform it. The participants are junior high school children guided by a science facilitator. Together they perform the experiment instructed by Max the Mouse. The program also uses 3D animation to explain the steps and results of the experiment. This program aired on the secondary digital stream, The Country Network, channel 35.2
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (5 of 11) Response
Program Title Pets TV
Origination Syndicated
Days/Times Program Regularly Scheduled Tue 7am, 4/2-6/25/13
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. This program relates pets to viewers' lives and interests and exposes young viewers to diverse pets all over the world, teaching them how different cultures enjoy, care for and respect animals. Pets from everyday to the unique are showcased with educational information that shares how they evolved to become pets and their geographic origins. The program and its expert guests instill a grounded balance of priorities, commitment and perseverance children can apply to their own lives. This program aired on the main digital stream.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (6 of 11) Response
Program Title Jack Hanna Into the Wild
Origination Syndicated
Days/Times Program Regularly Scheduled Friday 7am, 4/5-6/28/13
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. This program takes viewers around the world with Jack Hanna and his family to provide insight into the protection and conservation of some of our planet's most precious and endangered species. Through this program the viewer will be given a better appreciation for all creatures, great and small. This program aired on the main digital stream.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (7 of 11) Response
Program Title Mustard Pancakes
Origination Network
Days/Times Program Regularly Scheduled Sat 8:30-9:30am 4/6-6/29/13
Total times aired at regularly scheduled time 26
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 2 years to 6 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Mustard Pancakes is a television program, featuring the loveable and talented Courtney Campbell, and her family of fun-loving friends which happen to include puppet pets. Courtney's thoughtful guidance helps her pets discover the world around them, grow emotionally and find solutions to their daily challenges. The program celebrates the joy of childhood through music and storytelling. The program is a nurturing environment where the characters support each other's growth and work together to overcome the day-to-day challenges all children face. This program aired on the secondary digital stream, The Country Network, channel 35.2
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (8 of 11) Response
Program Title Gina D's Kids Club
Origination Network
Days/Times Program Regularly Scheduled Sat 7am 4/6-6/29/13
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 2 years to 6 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Gina D is a fun loving, positive role model who has the demeanor and appearance of a young teacher and is playful in her approach to her target audience. In addition to puppets and animated characters, Gina D is surrounded by a group of whimsical characters which include Simon, Miss Muffin the Cook, Mr. Pockets and Pierre. As the program takes on an interactive quality through questions and reactions from Gina to a multi-culturally diverse group of youngsters who are sometimes on and off camera, she attains and maintains the attention of young children to help further develop their self-image, social skills, math readiness, and reading readiness. Various themes throughout the program may include bike safety, not talking to strangers, and stopping at traffic lights. Through different scenarios and easily learned original songs, these lessons are imparted to the target audience. This program aired on the secondary digital stream, The Country Network, channel 35.2
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (9 of 11) Response
Program Title Dog Tales
Origination Syndicated
Days/Times Program Regularly Scheduled Monday-7am 4/1-6/24/13
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Each episode of Dogtales profiles a breed of dog; its history, popularity and characteristics. Viewers will learn the differences in dogs and how those differences affect their lives. Viewers are shown families who own particular breeds, how they interact with their dogs and how they are a valuable part of the family. Several dog experts explain the various dogs needs, health, nutrition requirements, safety and care. This program aired on the main digital stream.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (10 of 11) Response
Program Title Live Life & Win
Origination Syndicated
Days/Times Program Regularly Scheduled Sun 7:30am, 4/7-6/30/13
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The goal of this series is to inspire and enlighten young viewers with inspirational teen success stories, as well as segments focusing on the arts, school and sports, exercise, nutrition, health and wellness. The series will promote such critical themes as social responsibility, perserverance, leadership, academic achievement and volunteerism. This program aired on the main digital stream.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (11 of 11) Response
Program Title Animal Exploration
Origination Syndicated
Days/Times Program Regularly Scheduled Thur 7am, 4/4-6/27
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Jarod Miller brings viewers up close with the most fascinating members of the animal kingdom. The mission of Animal Exploration is to inspire viewers to preserve the innate human instinct to explore. Each episode is designed to reveal to the viewers the world around them in a way that identifies positive role models and pro-social values within an environmentally responsible universe. Also, each episode features a "Did you know?" segment, that shares information that viewers can use in their own backyards. This program aired on the main digital stream.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Non-Core Educational and Informational Programming (0)

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Sponsored Core Programming (0)

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Liaison Contact

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Question Response
Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. Section 73.3526(e)(11)(iii)? Yes
Name of children's programming liaison Thomas Gdisis
Address 316 N. West St.
City Wichita
State KS
Zip 67203
Telephone Number 316-942-2424, ext. 289
Email Address tgdisis@sbgtv.com
Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other noncore educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. Section 73.671, NOTES 2 and 3. KMTW aired the Adopt Kansas PSA's featuring 2 new children each month that are up for adoption. KMTW also hosts a website, "askachild.net" which has links to local, state & national agencies available to help parents/guardians raise their children or grand-children in today's world. The Wichita Police Department has a brochure with the links to hand-out to the public when they encounter a problem house-hold in the community. KMTW aired PSA's for children during the quarter included: Pool Safety, Underage Drinking, Brush teeth, Stay in School, Student Aid, Obesity & Child Safety Seats.

Other Matters (11)

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Other Matters (1 of 11) Response
Program Title Mustard Pancakes
Origination Network
Days/Times Program Regularly Scheduled Sat 8:30am-9:30am, 7/6 -9/28/13
Total times aired at regularly scheduled time 26
Length of Program 30 mins
Age of Target Child Audience from 2 years to 6 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Mustard Pancakes is a television program, featuring the loveable and talented Courtney Campbell, and her family of fun-loving friends which happen to include puppet pets. Courtney's thoughtful guidance helps her pets discover the world around them, grow emotionally and find solutions to their daily challenges. The program celebrates the joy of childhood through music and storytelling. The program is a nurturing environment where the characters support each other's growth and work together to overcome the day-to-day challenges all children face. This program aired on the secondary digital stream, The Country Network, channel 35.2
Other Matters (2 of 11) Response
Program Title Pets TV
Origination Syndicated
Days/Times Program Regularly Scheduled Tue 7am, 7/2 -9/24/13
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. This program relates pets to viewers' lives and interests and exposes young viewers to diverse pets all over the world, teaching them how different cultures enjoy, care for and respect animals. Pets from everyday to the unique are showcased with educational information that shares how they evolved to become pets and their geographic origins. The program and its expert guests instill a grounded balance of priorities, commitment and perseverance children can apply to their own lives. This program aired on the main digital stream.
Other Matters (3 of 11) Response
Program Title Mystery Hunters
Origination Syndicated
Days/Times Program Regularly Scheduled Wed 7am, 7/3 -9/25/13
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. In this program, viewers are taken on a journey around the globe to investigate the mysteries that have baffled people throughout the ages. Through critical observation, analytical thinking and scientific testing, this series encourages the viewer to question the world around him/her. Armed with video cameras and their instincts, the hosts gather facts and meet the experts debunking common myths and offering explanations for legends, spooky stories, and unexplained phenomena. This program aired on the main digital stream.
Other Matters (4 of 11) Response
Program Title Jack Hanna Into the Wild
Origination Syndicated
Days/Times Program Regularly Scheduled Friday 7am, 7/5 -9/27/13
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. This program takes viewers around the world with Jack Hanna and his family to provide insight into the protection and conservation of some of our planet's most precious and endangered species. Through this program the viewer will be given a better appreciation for all creatures, great and small. This program aired on the main digital stream.
Other Matters (5 of 11) Response
Program Title Gina D
Origination Network
Days/Times Program Regularly Scheduled Saturday 7am, 7/6 -9/28/13
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 2 years to 6 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Gina D is a fun loving, positive role model who has the demeanor and appearance of a young teacher and is playful in her approach to her target audience. In addition to puppets and animated characters, Gina D is surrounded by a group of whimsical characters which include Simon, Miss Muffin the Cook, Mr. Pockets and Pierre. As the program takes on an interactive quality through questions and reactions from Gina to a multi-culturally diverse group of youngsters who are sometimes on and off camera, she attains and maintains the attention of young children to help further develop their self-image, social skills, math readiness, and reading readiness. Various themes throughout the program may include bike safety, not talking to strangers, and stopping at traffic lights. Through different scenarios and easily learned original songs, these lessons are imparted to the target audience. This program aired on the secondary digital stream, The Country Network, channel 35.2
Other Matters (6 of 11) Response
Program Title Animal Exploration
Origination Syndicated
Days/Times Program Regularly Scheduled Thur 7am, 7/4 -9/26/13
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Jarod Miller brings viewers up close with the most fascinating members of the animal kingdom. The mission of Animal Exploration is to inspire viewers to preserve the innate human instinct to explore. Each episode is designed to reveal to the viewers the world around them in a way that identifies positive role models and pro-social values within an environmentally responsible universe. Also, each episode features a "Did you know?" segment, that shares information that viewers can use in their own backyards. This program aired on the main digital stream.
Other Matters (7 of 11) Response
Program Title Live Life and Win
Origination Syndicated
Days/Times Program Regularly Scheduled Sun 7:30am, 7/7 -9/29/13
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The goal of this series is to inspire and enlighten young viewers with inspirational teen success stories, as well as segments focusing on the arts, school and sports, exercise, nutrition, health and wellness. The series will promote such critical themes as social responsibility, perseverance, leadership, academic achievement and volunteerism. This program aired on the main digital stream.
Other Matters (8 of 11) Response
Program Title Dog Tales
Origination Syndicated
Days/Times Program Regularly Scheduled Monday-7am 7/1 -9/30/13
Total times aired at regularly scheduled time 14
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. DOGTALES Each episode of Dogtales profiles a breed of dog; its history, popularity and characteristics. Viewers will learn the differences in dogs and how those differences affect their lives. Viewers are shown families who own particular breeds, how they interact with their dogs and how they are a valuable part of the family. Several dog experts explain the various dogs needs, health, nutrition requirements, safety and care. This program aired on the main digital stream.
Other Matters (9 of 11) Response
Program Title Career Day
Origination Syndicated
Days/Times Program Regularly Scheduled Sun 7am, 7/7 -9/29/13
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. This program guides young people to potential career paths by featuring inspirational interviews with successful celebrities, entrepreneurs, business people, such as, world renowned brain surgeons to marine biologists who share their stories with young people about their careers. This motivational show is fun and exciting and tries to help kids answer the age old question: "What do I want to be when I grow up? This program aired on the main digital stream.
Other Matters (10 of 11) Response
Program Title Mouse in the House
Origination Network
Days/Times Program Regularly Scheduled Saturday 9:30am 7/6 -9/28/13
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 9 years to 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. This program is a science series that educates children about science concepts, introducing them to science and math by exploring fundamental principles such as gravity, pressure, kinetics and magnetism by conducting science experiments in an integrated and entertaining way. It is produced using a combination of 3D animation and live footage. The host, Max, is a 3D animated mouse which talks to the audience and the participants, explaining what the science concept and experiment is and how to perform it. The participants are junior high school children guided by a science facilitator. Together they perform the experiment instructed by Max the Mouse. The program also uses 3D animation to explain the steps and results of the experiment. This program aired on the secondary digital stream, The Country Network, channel 35.2
Other Matters (11 of 11) Response
Program Title Ariel & Zooey, Eli Too
Origination Network
Days/Times Program Regularly Scheduled Sat 7:30-8:30am, 7/6 -9/28/13
Total times aired at regularly scheduled time 26
Length of Program 30 mins
Age of Target Child Audience from 2 years to 6 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. This program is a musical variety show that is driven by three siblings, and empowers children to accomplish their goals and their dreams. AZE2 accomplishes this through interviewing people who excel in their profession and have a positive message for kids. As hosts, these children entertain and inform their audience through song, dance, music and dialogue. This show supports and encourages respect for others, having integrity, following directions, putting forth your best effort and taking responsibility; which is a wonderful message for American youth. This program is an upbeat, diverse and entertaining series that will inform young people on a variety of subjects, while keeping their interest. This program aired on the secondary digital stream, The Country Network, channel 35.2

Certification

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Question Response

The undersigned certifies that he or she is (a) the party filing the Children's Television Programming, or an officer, director, member, partner, trustee, authorized employee, or other individual or duly elected or appointed official who is authorized to sign on behalf of the party filing the Children's Television Programming; or (b) an attorney qualified to practice before the Commission under 47 C.F.R. Section 1.23(a), who is authorized to represent the party filing the Children's Television Programming, and who further certifies that he or she has read the document; that to the best of his or her knowledge, information,and belief there is good ground to support it; and that it is not interposed for delay.

FAILURE TO SIGN THIS APPLICATION MAY RESULT IN DISMISSAL OF THE APPLICATION AND FORFEITURE OF ANY FEES PAID

Upon grant of this application, the Authorization Holder may be subject to certain construction or coverage requirements. Failure to meet the construction or coverage requirements will result in automatic cancellation of the Authorization. Consult appropriate FCC regulations to determine the construction or coverage requirements that apply to the type of Authorization requested in this application.

WILLFUL FALSE STATEMENTS MADE ON THIS FORM OR ANY ATTACHMENTS ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. Code, Title 18, §1001) AND/OR REVOCATION OF ANY STATION AUTHORIZATION (U.S. Code, Title 47, §312(a)(1)), AND/OR FORFEITURE (U.S. Code, Title 47, §503).

I certify that this application includes all required and relevant attachments.
I declare, under penalty of perjury, that I am an authorized representative of the above-named applicant for the Authorization(s) specified above.

Mercury Broadcasting Company, Inc


Attachments

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