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Licensing and Management System

Approved by OMB 3060-0928
January 2015
Go to the Federal Communications Commission homepage at www.fcc.gov

(REFERENCE COPY - Not for submission) Children's Television Programming Report

FRN:
0004970729
File Number:
CPR-121821
Submit Date:
07/07/2011
Call Sign:
WCGV-TV
Facility ID:
71278
City:
MILWAUKEE
State:
WI
Service:
Full Service Television
Purpose:
Children's TV Programming Report
Status:
Received
Status Date:
07/07/2011
Filing Status:
Active



Report reflects information for : Second Quarter of 2011

General Information

Section Question Response
Attachments Are attachments (other than associated schedules) being filed with this application?

Applicant Information

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Applicant Name, Type, and Contact Information

Applicant Address Phone Email Applicant Type

Contact Representatives (0)

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Contact Name Address Phone Email Contact Type

Children's Television Information

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Section Question Response
Station Type Station Type Network Affiliation
Affiliated network MNTV
Nielsen DMA Milwaukee
Web Home Page Address www.My24Milwaukee.com

Digital Core Programming

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Question Response
State the average number of hours of Core Programming per week broadcast by the station on its main program stream 4.0
State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream 168.0
State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. Section 73.671: 3.0
Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. Section 73.673? Yes
Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main Yes No program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams? Yes

Digital Core Programs(7)

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Digital Core Program (1 of 7) Response
Program Title Animal Exploration with Jarod Miller
Origination Syndicated
Days/Times Program Regularly Scheduled Saturday's, 8:30a-9:00a (4/2/11 - 6/25/11)
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Each week Jarod looks at exotic and domestic animals from his own unique perspective. The mission of the program is to inspire viewers, children and adults alike, to preserve the innate human instinct to explore. Each episode reveals to children the world around them in a way that identifies positive role models and pro-social values within an environmentally responsible universe. This program aired on our main digital stream, My 24, WCGV, channel 24.1.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (2 of 7) Response
Program Title M@d About
Origination Syndicated
Days/Times Program Regularly Scheduled Thursday's, 7:00a-7:30a (4/7/11 - 6/30/11)
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. "M@d About..." is a weekly, half-hour sketch-comedy/variety show aimed at educating and entertaining kids. A true E/I series, episodes use a creative mixture of humor, improv, animation, and viewer-generated video. "M@d About" conveys important messages about life skills such as personal finance, health & nutrition, fitness, conservation and decision-making in a fun and entertaining way. Each episode relies on a small company of skilled comedic actors to explore significant topics within a subject area. It incorporates comic monologues, sketch and improv comedy, eye-catching animation, music videos, humorous "man on the street" interviews, and viewer-created questions about life's issues. This program aired on our main digital stream, My 24, WCGV, channel 24.1.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (3 of 7) Response
Program Title Wild America
Origination Syndicated
Days/Times Program Regularly Scheduled Saturday's, 8:00a-8:30a (4/2/11 - 6/25/11)
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The ambitious goal of this program is to produce a television experience with which teens could identify and from which teens would learn valuable life lessons. This program presents basic biological facts to this most curious segment of our society. Where does food come from? Where do babies come from? How do animals relate to one another? How does ecology work? What is the relationship between life and death/humans and nature? This program aired on our main digital stream, My 24, WCGV, channel 24.1.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (4 of 7) Response
Program Title Will & Dewitt
Origination Syndicated
Days/Times Program Regularly Scheduled Monday's - Tuesday's, 7:00a-7:30a (4/4/11 - 6/28/11)
Total times aired at regularly scheduled time 26
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 3 years to 7 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Will and Dewitt, along with their human and animal friends, face challenges such as the first day of school or tying their shoes for the first time. They often overcome these challenges by means of their own brand of ingenuity and perseverance, mixed with an ample dose of joy and humor. The boy and his frog, just like real little kids, commonly make mistakes and errors of judgment which at the time may seem monumental, but serves as motivators of growth. Along with this essential kill-based and pro-social education, the series also gives viewers an opportunity to learn primary knowledge based skills. Along with Will and Dewitt, children work with the alphabet, language, numbers, directions, sequences and colors. This program aired on our main digital stream, My 24, WCGV, channel 24.1.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (5 of 7) Response
Program Title Real Life 101
Origination Syndicated
Days/Times Program Regularly Scheduled Friday's, 7:00a-7:30a (4/1/11 - 6/24/11)
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. "Real Life 101" presents real people pursuing real jobs and careers in an educational and informational format designed to help its viewers make important decisions about preparing for the future. The careers and people featured are carefully selected in order to present vivid impressions that can be used by the series' young audience. A study conducted by The Annenberg Public Policy Center of the University of Pennsylvania concerning the implementation of the FCC processing guideline known as the Three-Hour Rule found that "Real Life 101" was highly educational. The series is currently being provided to schools and libraries across the USA by one of the nation's quality educational distributors. This program aired on our main digital stream, My 24, WCGV, channel 24.1.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (6 of 7) Response
Program Title Liberty's Kids
Origination Syndicated
Days/Times Program Regularly Scheduled Wednesday's, 7:00a-7:30a (4/6/11-6/29/11)
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 7 years to 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Ben Franklin hires an American teenaged boy, a young English lady and a French orphaned boy as reporters during the Revolution for his newspaper the Pennsylvania Gazette. Through these reporters and their travels to ordinary homes, battlefields from Virginia to Massachusetts and the royal courts of France and England, the viewer is exposed to the issues which prompted the colonies to seek freedom. Through the explanation of these issues by such historical figures as Jefferson and Paine, the viewer also learns the impact theses issues have on the lives of ordinary citizens. This program aired on our main digital stream, My 24, WCGV, channel 24.1.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (7 of 7) Response
Program Title Gina D's Kids Club
Origination Network
Days/Times Program Regularly Scheduled Saturdays, 7:00a-7:30a, 7:30a-8:00a, 8:00a-8:30a, 8:30a-9:00a, 9:00a-9:30a and 9:30a-10:00a (4/9/11-
Total times aired at regularly scheduled time 78
Total times aired 78
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 6
Length of Program 30 mins
Age of Target Child Audience 2 years to 6 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Gina D is a fun loving, positive role model who has the demeanor and appearance of a young teacher and is playful in her approach to her target audience. In addition to puppets and animated characters, Gina D is surrounded by a group of whimsical characters which include Simon, Miss Muffin the Cook, Mr. Pockets and Pierre. As the program takes on an interactive quality through questions and reactions from Gina to a multi-culturally diverse group of youngsters who are sometimes on and off camera, that attains and maintains the attention of young children to help further develop their self-image, social skills, math readiness, and reading readiness. Various themes throughout the program may include bike safety, not talking to strangers, and stopping at traffic lights. Through different scenarios and easily learned original songs, these lessons are imparted to the target audience. This program aired on our secondary digital channel, The Country Network, 24.2.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Non-Core Educational and Informational Programming (0)

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Sponsored Core Programming (0)

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Liaison Contact

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Question Response
Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. Section 73.3526(e)(11)(iii)? Yes
Name of children's programming liaison David Ford
Address 4041 N. 35th Street
City Milwaukee
State WI
Zip 53216
Telephone Number 414-874-442-7050
Email Address
Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other noncore educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. Section 73.671, NOTES 2 and 3. PUBLIC SERVICE ANNOUNCEMENTS During this quarter, WCGV aired approximately 677 public service announcements covering a variety of topics affecting families and children. (Additional materials enclosed in the station's public file) "MKE CARES" ANNOUNCEMENTS WCGV produces public service announcements entitled "MKE Cares" which air several times a day. Local non-profit organizations utilize this community service project to promote their community programs and activities for families and children. (Additional materials enclosed in the station's public file) "BRAIN BREAK" CHILDREN'S PUBLIC SERVICE ANNOUNCEMENTS WCGV locally produces educational based public service announcements, entitled "Brain Break," which air several times a day during children's educational/informational programming. The "Brain Break" topics covered during this quarter include: reptiles, food, stamps, birds, archeology, sports, science, American history, dinosaurs, astronomy, ocean life, United States Presidents, space, states, Wisconsin, Milwaukee, geography, animals, and weather (Additional materials enclosed in the station's public file) AMBER ALERT WCGV continues to participate in the Wisconsin Amber Alert Plan. At present, the Amber Alert Systems for Broadcast Distribution is only activated for children abducted in Wisconsin. The bulletin is distributed to us through the Emergency Alert System (EAS) by state law enforcement. The alert follows this criteria: the child must be 17 years or younger; the child must be in danger of serious bodily harm or death; the initiating law enforcement agency must have enough descriptive information about the child, the suspect(s), and or suspect vehicle(s), to believe an immediate broadcast will help locate the child. BROADCAST/NON-BROADCAST EFFORTS MILWAUKEE HABITAT FOR HUMANITY WCGV aired 45 in kind public service announcements supporting the recruitment efforts of Milwaukee's Habitat for Humanity. Milwaukee Habitat for Humanity is a nonprofit homeownership ministry building simple, decent, affordable housing in partnership with families in need. (Additional materials enclosed in the station's public file.) HISPANIC CHAMBER OF COMMERCE WCGV donated two Lakeside School of Massage Therapy certificates to the Salute to Hispanic Women Luncheon for a $60 value. WCGV also aired 30 in-kind public service announcements promoting The Hispanic Chamber of Commerce Fiesta Tailgate Event. The Hispanic Chamber of Commerce of Wisconsin has for decades effectively promoted the interests of Wisconsin's Hispanic and other small businesses. It fosters economic development, educates future generations and maintains a strong and prominent community presence. (Additional materials enclosed in the station's public file.) MILWAUKEE HEALTH SERVICES WCGV aired in-kind public service announcements for Milwaukee Health Services a non-profit health clinic. Milwaukee Health Services serves everyone regardless of income, or third party coverage, and seek to provide high quality care in accessible locations and at convenient times. Our particular sites primarily target the residents of Milwaukee's north side, but service patients, including children from all over the county. (Additional materials enclosed in the station's public file.) THE UNITED WAY The station donated four Noah's Ark passes, approximately a $144 value to the United Way for the Annual United Way Fundraising Campaign. CHILI'S MACC (MIDWEST ATHLETES AGAINST CHILDHOOD CANCER) WCGV ran 23 Public Service Announcements for a total of approximately $515 value for Chili's MACC (Midwest Athletes Against Childhood Cancer) 2011 Fund from May 11, 2011 through June 3, 2011.

Other Matters (10)

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Other Matters (1 of 10) Response
Program Title Made In Hollywood: Teen Edition
Origination Syndicated
Days/Times Program Regularly Scheduled Mondays. 7:00 a.m. - 7:30 a.m. (9/19/11-9/26/11)
Total times aired at regularly scheduled time 2
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Made In Hollywood: Teen Edition is an, Educational/Informational, nationally syndicated weekly series. Its core programming targets 13-16 year old teens with segments ranging from coverage of Animation, Producing & Directing to Costume Design, Casting & 3D Technology. The content-rich spin-off introduces its audience to behind-the-scenes filmmaking, special effects techniques and career opportunities focusing on the creative, technical and artistic skills of the motion picture and television industries. This program aired on our main digital stream, My 24, WCGV, channel 24.1.
Other Matters (2 of 10) Response
Program Title Real Life 101
Origination Syndicated
Days/Times Program Regularly Scheduled Friday's, 7:00 a.m. - 7:30 a.m. (7/1/11- 9/30/11)
Total times aired at regularly scheduled time 14
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. "Real Life 101" presents real people pursuing real jobs and careers in an educational and informational format designed to help its viewers make important decisions about preparing for the future. The careers and people featured are carefully selected in order to present vivid impressions that can be used by the series' young audience. A study conducted by The Annenberg Public Policy Center of the University of Pennsylvania concerning the implementation of the FCC processing guideline known as the Three-Hour Rule found that "Real Life 101" was highly educational. The series is currently being provided to schools and libraries across the USA by one of the nation's quality educational distributors. This program aired on our main digital stream, My 24, WCGV, channel 24.1.
Other Matters (3 of 10) Response
Program Title Wild America
Origination Syndicated
Days/Times Program Regularly Scheduled Saturday's, 8:00 a.m. - 8:30 a.m. (7/2/11- 9/24/11)
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The ambitious goal of this program is to produce a television experience with which teens could identify and from which teens would learn valuable life lessons. This program presents basic biological facts to this most curious segment of our society. Where does food come from? Where do babies come from? How do animals relate to one another? How does ecology work? What is the relationship between life and death/humans and nature? This program aired on our main digital stream, My 24, WCGV, channel 24.1.
Other Matters (4 of 10) Response
Program Title Liberty's Kids
Origination Syndicated
Days/Times Program Regularly Scheduled Wednesday's, 7:00 a.m. - 7:30 a.m. (7/6/11- 9/14/11)
Total times aired at regularly scheduled time 11
Length of Program 30 mins
Age of Target Child Audience from 7 years to 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Ben Franklin hires an American teenaged boy, a young English lady and a French orphaned boy as reporters during the Revolution for his newspaper the Pennsylvania Gazette. Through these reporters and their travels to ordinary homes, battlefields from Virginia to Massachusetts and the royal courts of France and England, the viewer is exposed to the issues which prompted the colonies to seek freedom. Through the explanation of these issues by such historical figures as Jefferson and Paine, the viewer also learns the impact theses issues have on the lives of ordinary citizens. This program aired on our main digital stream, My 24, WCGV, channel 24.1.
Other Matters (5 of 10) Response
Program Title Gina D's Kids Club
Origination Network
Days/Times Program Regularly Scheduled Saturdays, 7:00a-7:30a, 7:30a-8:00a, 8:00a-8:30a, 8:30a-9:00a, 9:00a-9:30a and 9:30a-10:00a (7/2/11-
Total times aired at regularly scheduled time 78
Length of Program 30 mins
Age of Target Child Audience from 2 years to 6 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Gina D is a fun loving, positive role model who has the demeanor and appearance of a young teacher and is playful in her approach to her target audience. In addition to puppets and animated characters, Gina D is surrounded by a group of whimsical characters which include Simon, Miss Muffin the Cook, Mr. Pockets and Pierre. As the program takes on an interactive quality through questions and reactions from Gina to a multi-culturally diverse group of youngsters who are sometimes on and off camera, that attains and maintains the attention of young children to help further develop their self-image, social skills, math readiness, and reading readiness. Various themes throughout the program may include bike safety, not talking to strangers, and stopping at traffic lights. Through different scenarios and easily learned original songs, these lessons are imparted to the target audience. This program aired on our secondary digital channel, The Country Network, 24.2.
Other Matters (6 of 10) Response
Program Title M@d About
Origination Syndicated
Days/Times Program Regularly Scheduled Thursday's, 7:00 a.m. - 7:30 a.m. (7/7/11- 9/29/11)
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. "M@d About..." is a weekly, half-hour sketch-comedy/variety show aimed at educating and entertaining kids. A true E/I series, episodes use a creative mixture of humor, improv, animation, and viewer-generated video. "M@d About" conveys important messages about life skills such as personal finance, health & nutrition, fitness, conservation and decision-making in a fun and entertaining way. Each episode relies on a small company of skilled comedic actors to explore significant topics within a subject area. It incorporates comic monologues, sketch and improv comedy, eye-catching animation, music videos, humorous "man on the street" interviews, and viewer-created questions about life's issues. This program aired on our main digital stream, My 24, WCGV, channel 24.1.
Other Matters (7 of 10) Response
Program Title Will & Dewitt
Origination Syndicated
Days/Times Program Regularly Scheduled Monday's (7/4/11-9/12/11) & Tuesday's (7/5/11-8/23/11) 7:00 a.m. - 7:30 a.m.
Total times aired at regularly scheduled time 19
Length of Program 30 mins
Age of Target Child Audience from 7 years to 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Will and Dewitt, along with their human and animal friends, face challenges such as the first day of school or tying their shoes for the first time. They often overcome these challenges by means of their own brand of ingenuity and perseverance, mixed with an ample dose of joy and humor. The boy and his frog, just like real little kids, commonly make mistakes and errors of judgment which at the time may seem monumental, but serves as motivators of growth. Along with this essential kill-based and pro-social education, the series also gives viewers an opportunity to learn primary knowledge based skills. Along with Will and Dewitt, children work with the alphabet, language, numbers, directions, sequences and colors. This program aired on our main digital stream, My 24, WCGV, channel 24.1.
Other Matters (8 of 10) Response
Program Title Live Life and Win
Origination Syndicated
Days/Times Program Regularly Scheduled Wednesdays 7:00 a.m. - 7:30 a.m. (9/21/11-9/28/11)
Total times aired at regularly scheduled time 2
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. A half-hour series with a goal to inspire and enlighten young viewers with inspirational teen success stories, as well as segments focusing on the arts, school & sports, exercise and nutrition and health & wellness. The series will promote such critical themes as social responsibility, perseverance, leadership, academic achievement and volunteerism. This program aired on our main digital stream, My 24, WCGV, channel 24.1.
Other Matters (9 of 10) Response
Program Title Animal Exploration with Jarod Miller
Origination Syndicated
Days/Times Program Regularly Scheduled Saturday's, 8:30 a.m. - 9:00 a.m. (7/2/11- 9/24/11)
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Each week Jarod looks at exotic and domestic animals from his own unique perspective. The mission of the program is to inspire viewers, children and adults alike, to preserve the innate human instinct to explore. Each episode reveals to children the world around them in a way that identifies positive role models and pro-social values within an environmentally responsible universe. This program aired on our main digital stream, My 24, WCGV, channel 24.1.
Other Matters (10 of 10) Response
Program Title Whaddyado
Origination Syndicated
Days/Times Program Regularly Scheduled Tuesdays 7:00 a.m. -7:30 a.m. (8/30/11-9/27/11)
Total times aired at regularly scheduled time 5
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. An E/I series where we present real life situations teens may find themselves in and use actual footage to figure out the best way to handle different problems. Such as... "What do you do if you are the first person at an accident scene? "What do you do if you are shopping with a friend and he/she begins to shop lift?" We talk to various experts who explain what the proper action or reaction should be when faced with either a perilous situation or a moral dilemma. Important information presented so that teens will be interested in learning "Whaddyado"...both entertaining and educational. This program aired on our main digital stream, My 24, WCGV, channel 24.1.

Certification

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Question Response

The undersigned certifies that he or she is (a) the party filing the Children's Television Programming, or an officer, director, member, partner, trustee, authorized employee, or other individual or duly elected or appointed official who is authorized to sign on behalf of the party filing the Children's Television Programming; or (b) an attorney qualified to practice before the Commission under 47 C.F.R. Section 1.23(a), who is authorized to represent the party filing the Children's Television Programming, and who further certifies that he or she has read the document; that to the best of his or her knowledge, information,and belief there is good ground to support it; and that it is not interposed for delay.

FAILURE TO SIGN THIS APPLICATION MAY RESULT IN DISMISSAL OF THE APPLICATION AND FORFEITURE OF ANY FEES PAID

Upon grant of this application, the Authorization Holder may be subject to certain construction or coverage requirements. Failure to meet the construction or coverage requirements will result in automatic cancellation of the Authorization. Consult appropriate FCC regulations to determine the construction or coverage requirements that apply to the type of Authorization requested in this application.

WILLFUL FALSE STATEMENTS MADE ON THIS FORM OR ANY ATTACHMENTS ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. Code, Title 18, §1001) AND/OR REVOCATION OF ANY STATION AUTHORIZATION (U.S. Code, Title 47, §312(a)(1)), AND/OR FORFEITURE (U.S. Code, Title 47, §503).

I certify that this application includes all required and relevant attachments.
I declare, under penalty of perjury, that I am an authorized representative of the above-named applicant for the Authorization(s) specified above.

WCGV Licensee, LLC


Attachments

No Attachments.