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Licensing and Management System

Approved by OMB 3060-0928
January 2015
Go to the Federal Communications Commission homepage at www.fcc.gov

(REFERENCE COPY - Not for submission) Children's Television Programming Report

FRN:
0004284899
File Number:
CPR-127608
Submit Date:
01/10/2012
Call Sign:
KAMC
Facility ID:
40820
City:
LUBBOCK
State:
TX
Service:
Full Service Television
Purpose:
Children's TV Programming Report
Status:
Received
Status Date:
01/10/2012
Filing Status:
Active



Report reflects information for : Fourth Quarter of 2011

General Information

Section Question Response
Attachments Are attachments (other than associated schedules) being filed with this application?

Applicant Information

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Applicant Name, Type, and Contact Information

Applicant Address Phone Email Applicant Type

Contact Representatives (0)

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Contact Name Address Phone Email Contact Type

Children's Television Information

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Section Question Response
Station Type Station Type Network Affiliation
Affiliated network ABC
Nielsen DMA Lubbock
Web Home Page Address www.everythinglubbock.com

Digital Core Programming

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Question Response
State the average number of hours of Core Programming per week broadcast by the station on its main program stream 3.0
State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream 0.0
State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. Section 73.671: 0.0
Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. Section 73.673? Yes
Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main Yes No program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams? No

Digital Core Programs(6)

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Digital Core Program (1 of 6) Response
Program Title Born To Explore
Origination Syndicated
Days/Times Program Regularly Scheduled Saturdays, 9-9:30am
Total times aired at regularly scheduled time 14
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Developed and produced for 13-16 year olds, the world's cultures and its geographical wonders come alive as the youngest president in Explorers Club history, Richard Weise, takes viewers on a globetrotting adventure. While developed for 13-16 year olds, Born To Explore is engaging for the whole family. In this weekly half-hour series, Richard uncovers amazing facts of nature and manmade treasures. In Born To Explore, Richard Weise takes the role of the ultimate Socal Studies teacher to a new level, bringing the viewing audience to the places and people of our world who form our cultures. Whether he clims Mount Kilimanjaro, explores why people live at the base of an active volcano, or travels down the Nile River, viewers will travel the world without leaving their homes.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (2 of 6) Response
Program Title Jack Hanna's Wild Countdown
Origination Syndicated
Days/Times Program Regularly Scheduled Saturdays, 8-8:30am
Total times aired at regularly scheduled time 14
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Wildlife expert and animal ambassador, Jack Hanna, brings the viewer face-to-face with the best of the beasts. In this weekly half-hour series that will engage viewers 13-16, as well as the whole family, Jack highlights his favorite animals and adventures from around the world. Presented in coutdown style, Jack offers up a different "top ten" each week in a variety of catagories. What are the top ten 'fastest animals in Africa,' 'tallest inscets,' 'biggest eaters,' 'smartest birds',... Jack will answer all of these questions and more. As Jack reveals the categories, he gives further insights and interesting facts about the animals allowiing vieweres of all ages the opportunity to be entertained as well as learn more about the fascinating animal kingdom in Jack Hanna's Wild Countdown.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (3 of 6) Response
Program Title Culture Click
Origination Syndicated
Days/Times Program Regularly Scheduled Saturdays, 9:30-10am
Total times aired at regularly scheduled time 14
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Culture Click is a weekly half-hour series that explores the genesis of - and reasons behind cultural events taht permeate our everyday lives. Developed and produced for viewers ages 13-16, host Nzinga Blake opens each episode from her virtual reality set with a list of what's trending on search engines that week. These topics will serve as a jumping-off point for a deep dive into the culture viewers 13-16 will embrace. Each week Nzinga will analyze and answer questions that shape our society - using the power and speed of the internet and user-generated questions and contect. Experts in pop culture will join her to add insight and historical perspective. And most importantly, viewers will come away with a week's work of "aha" moments to share with their friends and family. Six degrees of seperation takes on a whole new meaning, and there's no limit to what viewers will learn when they experience Culture Click.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (4 of 6) Response
Program Title Ocean Mysteries With Jeff Corwin
Origination Syndicated
Days/Times Program Regularly Scheduled Saturdays, 8:30-9am
Total times aired at regularly scheduled time 14
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The half-hour weekly series, Ocean Mysteries, offers a fresh approach to the quest for aquatic understand by blending stories of fascinating sea creatures, comparisons to popular land animals, and analogies to human experience. Hosted by Jeff Corwin, Ocean Mysteries is produced for ages 13-16 - and beyond - by showing how animals share the same behaviors, challenges and triumphs that humans do. From exciting rescues of abandoned animals to unexpected conflicts in the 'family dynamics' of the mingling species, viewers will get to know - and care - about these heroes, and all of the fascinating life teeming in our oceans.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (5 of 6) Response
Program Title Food For Thought With Claire Thomas
Origination Syndicated
Days/Times Program Regularly Scheduled Saturdays 10:30-11am
Total times aired at regularly scheduled time 14
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Young, enthusiastic and passionate about food, Claire Thomas is the 22 year old host who opens viewers' eyes to how everyday life can inspire culinary creations in Food for Thought. Each weekly half-hour, prodcued for ages 13-16, informs and educates teens about the power of food as a tool for exploring new places, meeting new people and learning about different cultures. Claire serves as a role model for 13-16 year old viewers by showing her passion for her family, life, and healthy living by sharing stories in the kitchen. Creative inspiration can come from any place at any time - sometimes from family, sometimes from friends, or even from bloggers needing her help. No matter how exotic or local the location, she's always in search of new tastes and places to explore. Based on her unique perspective gathered throughout each episode, Claire will teach the audience how to prepare the "inspired" dish while promoting a healthy attitude towards food and life.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (6 of 6) Response
Program Title Everyday Health
Origination Syndicated
Days/Times Program Regularly Scheduled Saturdays, 10-10:30am
Total times aired at regularly scheduled time 14
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. In this weekly half-hour series developed and produced to educate and inform viewers ages 13-16, our hosts scan the country finding those who 'pay it forward' to promote health and wellness. the remarkable people that viewers meet are referred to as 'agents of change,' special individuals who are making big changes in people's lives, one small step at a time. Everyday Health is a series that uniquely raises awareness to help fight obesity, raise self-esteem, establish physical fitness habits and prevent negative choices. An inspirational program about people who confront challenges by taking control, Everyday Health, through captivating storytelling, reports on amazing teens and other selfless Americans who are'paying it forward,' with good will and new ideas that will inspire other teems to take action.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Non-Core Educational and Informational Programming (0)

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Sponsored Core Programming (6)

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Non-Core Educational and Informational Programming (6) Response
Program Title Teen Kids News
Call Letters of Station Airing Sponsored Program BLBK
Channel Number of Station Airing Sponsored Program 28
Did total programming increase? No
Origination Network
Days/Times Program Regularly Scheduled: Saturdays, 10:30-11am
Total times aired at regularly scheduled time 14
Number of Preemptions: -1
Length of Program: 30 mins
Age of Target Child Audience from: 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming Teen Kids News is an award-winning television news show for kids. Highlighting positive stories about kids doing amazing things and helping to make the world a better place. Additionally, the TKN reporters examine everything that is fun or interesting or important about our world.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Date and Time Aired:

Questions Response
Date Time
Non-Core Educational and Informational Programming (6) Response
Program Title Ultimate Choice
Call Letters of Station Airing Sponsored Program BLBK
Channel Number of Station Airing Sponsored Program 28
Did total programming increase? No
Origination Network
Days/Times Program Regularly Scheduled: Saturdays, 9:30-10am
Total times aired at regularly scheduled time 14
Number of Preemptions: -1
Length of Program: 30 mins
Age of Target Child Audience from: 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming A radically different television series where teens embark on thrilling outdoor adventures during the day and in the evening, grapple with controversial issues that they may face. Cameras follow eight young men and women who are individually challenged to develop their moral convictions and make important decisions.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Date and Time Aired:

Questions Response
Date Time
Non-Core Educational and Informational Programming (6) Response
Program Title Animal Atlas
Call Letters of Station Airing Sponsored Program BLBK
Channel Number of Station Airing Sponsored Program 28
Did total programming increase? No
Origination Network
Days/Times Program Regularly Scheduled: Saturdays, 10-10:30am
Total times aired at regularly scheduled time 14
Number of Preemptions: -1
Length of Program: 30 mins
Age of Target Child Audience from: 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming On Aminal Atlas we travel the globe to meet every kind of animal imaginable, form the familiar to the astounding. We learn about their lives, their history, and the adaptions that allow them to survive and thrive. But best of all, we meet them face to face. Just spin the glove. Anywhere, everywhere animals live, you'll find Animal Atlas.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Date and Time Aired:

Questions Response
Date Time
Non-Core Educational and Informational Programming (6) Response
Program Title Safari Tracks
Call Letters of Station Airing Sponsored Program BLBk
Channel Number of Station Airing Sponsored Program 28
Did total programming increase? No
Origination Network
Days/Times Program Regularly Scheduled: Saturdays, 11:30am-12pm
Total times aired at regularly scheduled time 14
Number of Preemptions: -1
Length of Program: 30 mins
Age of Target Child Audience from: 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming Safari Tracks focuses on African wildlife and explores the magnificent adn mysterious world of these animals, all in their natural habitat. Each week explore the African continent, from the brush lands of the savanna to the great Okavango delta...and beyond.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Date and Time Aired:

Questions Response
Date Time
Non-Core Educational and Informational Programming (6) Response
Program Title Real Life 101
Call Letters of Station Airing Sponsored Program BLBK
Channel Number of Station Airing Sponsored Program 28
Did total programming increase? No
Origination Network
Days/Times Program Regularly Scheduled: Saturdays, 9-9:30am
Total times aired at regularly scheduled time 14
Number of Preemptions: -1
Length of Program: 30 mins
Age of Target Child Audience from: 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming Real Life 101 introduces you to real people doing real jobs. From doctors, lawyers and veterinarians to career counselors, drug counselors, Lipizzaner stallion trainers and special effects wizards, Real Life 101 takes you "on the job" so you can see for yourself why these professionals love what they do. Learn about jobs you might not know even existed! Join hosts every week as they explore new professions in the exciting world of work. It's a half-hour of thought-provoking, eye-opening fun and entertainment!
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Date and Time Aired:

Questions Response
Date Time
Non-Core Educational and Informational Programming (6) Response
Program Title Teen Kids News
Call Letters of Station Airing Sponsored Program BLBK
Channel Number of Station Airing Sponsored Program 28
Did total programming increase? No
Origination Network
Days/Times Program Regularly Scheduled: Saturdays, 11-11:30am
Total times aired at regularly scheduled time 14
Number of Preemptions: -1
Length of Program: 30 mins
Age of Target Child Audience from: 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming Teen Kids News is an award-winning television news show for kids. Highlighting positive stories about kids doing amazing things and helping to make the world a better place. Additionally, the TKN reporters examine everything that is fun or interesting or important about our world.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Date and Time Aired:

Questions Response
Date Time

Liaison Contact

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Question Response
Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. Section 73.3526(e)(11)(iii)? Yes
Name of children's programming liaison George Damron
Address 7403 University Ave.
City Lubbock
State TX
Zip 79423
Telephone Number 806-745-2828
Email Address gdamron@kamc28.tv
Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other noncore educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. Section 73.671, NOTES 2 and 3. KAMC has served the educational and information needs of children viewers in West Texas. We have complied with the guidelines set forth in the Children's Television Act. During the months of October, November and December of 2011. KAMC PSA's targeted towards children are as follows: March of Dimes "Rural Scene", Values, "Peer Pressure", Safe Place "Texting #1", Drug Free Texas "Progression", City of Lubbock "Pumpkin Trail", Highpoint Village "It's Magic" Event, Toys for Tots "Guard Duty", Toys for Tots "Christmas Morning", Ronald McDonald House "QB Sack Attack", Miracles Christmas Parade, Toys for Tots "Christmas Morning", Play Your Way "Healthy Kids" and Big Brothers/Big Sisters "Start Something". KAMC conducted three station tours in the 4th quarter 2011 for children. Station program and logs are available to verify the PSA and spot content pertaining to children related subject matter. Logs are located at 7403 S. University, Lubbock, Texas 79423.

Other Matters (6)

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Other Matters (1 of 6) Response
Program Title Food For Thought With Claire Thomas
Origination Syndicated
Days/Times Program Regularly Scheduled Saturdays, 10-10:30am
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Young, enthusiastic and passionate about food, Claire Thomas is the 22 year old host who opens viewers' eyes to how everyday life can inspire culinary creations in Food for Thought. Each weekly half-hour, prodcued for ages 13-16, informs and educates teens about the power of food as a tool for exploring new places, meeting new people and learning about different cultures. Claire serves as a role model for 13-16 year old viewers by showing her passion for her family, life, and healthy living by sharing stories in the kitchen. Creative inspiration can come from any place at any time - sometimes from family, sometimes from friends, or even from bloggers needing her help. No matter how exotic or local the location, she's always in search of new tastes and places to explore. Based on her unique perspective gathered throughout each episode, Claire will teach the audience how to prepare the "inspired" dish while promoting a healthy attitude towards food and life.
Other Matters (2 of 6) Response
Program Title Born To Explore
Origination Syndicated
Days/Times Program Regularly Scheduled Saturdays, 9-9:30am
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Developed and produced for 13-16 year olds, the world's cultures and its geographical wonders come alive as the youngest president in Explorers Club history, Richard Weise, takes viewers on a globetrotting adventure. While developed for 13-16 year olds, Born To Explore is engaging for the whole family. In this weekly half-hour series, Richard uncovers amazing facts of nature and manmade treasures. In Born To Explore, Richard Weise takes the role of the ultimate Socal Studies teacher to a new level, bringing the viewing audience to the places and people of our world who form our cultures. Whether he clims Mount Kilimanjaro, explores why people live at the base of an active volcano, or travels down the Nile River, viewers will travel the world without leaving their homes.
Other Matters (3 of 6) Response
Program Title Culture Click
Origination Syndicated
Days/Times Program Regularly Scheduled Saturdays, 10:30-11am
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Culture Click is a weekly half-hour series that explores the genesis of - and reasons behind cultural events taht permeate our everyday lives. Developed and produced for viewers ages 13-16, host Nzinga Blake opens each episode from her virtual reality set with a list of what's trending on search engines that week. These topics will serve as a jumping-off point for a deep dive into the culture viewers 13-16 will embrace. Each week Nzinga will analyze and answer questions that shape our society - using the power and speed of the internet and user-generated questions and contect. Experts in pop culture will join her to add insight and historical perspective. And most importantly, viewers will come away with a week's work of "aha" moments to share with their friends and family. Six degrees of seperation takes on a whole new meaning, and there's no limit to what viewers will learn when they experience Culture Click.
Other Matters (4 of 6) Response
Program Title Jack Hanna's Wild Countdown
Origination Syndicated
Days/Times Program Regularly Scheduled Saturdays, 8-8:30am
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Wildlife expert and animal ambassador, Jack Hanna, brings the viewer face-to-face with the best of the beasts. In this weekly half-hour series that will engage viewers 13-16, as well as the whole family, Jack highlights his favorite animals and adventures from around the world. Presented in coutdown style, Jack offers up a different "top ten" each week in a variety of catagories. What are the top ten 'fastest animals in Africa,' 'tallest inscets,' 'biggest eaters,' 'smartest birds',... Jack will answer all of these questions and more. As Jack reveals the categories, he gives further insights and interesting facts about the animals allowiing vieweres of all ages the opportunity to be entertained as well as learn more about the fascinating animal kingdom in Jack Hanna's Wild Countdown.
Other Matters (5 of 6) Response
Program Title Ocean Mysteries
Origination Syndicated
Days/Times Program Regularly Scheduled Saturdays, 8:30-9am
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The half-hour weekly series, Ocean Mysteries, offers a fresh approach to the quest for aquatic understand by blending stories of fascinating sea creatures, comparisons to popular land animals, and analogies to human experience. Hosted by Jeff Corwin, Ocean Mysteries is produced for ages 13-16 - and beyond - by showing how animals share the same behaviors, challenges and triumphs that humans do. From exciting rescues of abandoned animals to unexpected conflicts in the 'family dynamics' of the mingling species, viewers will get to know - and care - about these heroes, and all of the fascinating life teeming in our oceans.
Other Matters (6 of 6) Response
Program Title Everyday Health
Origination Syndicated
Days/Times Program Regularly Scheduled Saturdays, 9:30-10am
Total times aired at regularly scheduled time 13
Length of Program 30 mins
Age of Target Child Audience from 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. In this weekly half-hour series developed and produced to educate and inform viewers ages 13-16, our hosts scan the country finding those who 'pay it forward' to promote health and wellness. the remarkable people that viewers meet are referred to as 'agents of change,' special individuals who are making big changes in people's lives, one small step at a time. Everyday Health is a series that uniquely raises awareness to help fight obesity, raise self-esteem, establish physical fitness habits and prevent negative choices. An inspirational program about people who confront challenges by taking control, Everyday Health, through captivating storytelling, reports on amazing teens and other selfless Americans who are'paying it forward,' with good will and new ideas that will inspire other teems to take action.

Certification

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Question Response

The undersigned certifies that he or she is (a) the party filing the Children's Television Programming, or an officer, director, member, partner, trustee, authorized employee, or other individual or duly elected or appointed official who is authorized to sign on behalf of the party filing the Children's Television Programming; or (b) an attorney qualified to practice before the Commission under 47 C.F.R. Section 1.23(a), who is authorized to represent the party filing the Children's Television Programming, and who further certifies that he or she has read the document; that to the best of his or her knowledge, information,and belief there is good ground to support it; and that it is not interposed for delay.

FAILURE TO SIGN THIS APPLICATION MAY RESULT IN DISMISSAL OF THE APPLICATION AND FORFEITURE OF ANY FEES PAID

Upon grant of this application, the Authorization Holder may be subject to certain construction or coverage requirements. Failure to meet the construction or coverage requirements will result in automatic cancellation of the Authorization. Consult appropriate FCC regulations to determine the construction or coverage requirements that apply to the type of Authorization requested in this application.

WILLFUL FALSE STATEMENTS MADE ON THIS FORM OR ANY ATTACHMENTS ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. Code, Title 18, §1001) AND/OR REVOCATION OF ANY STATION AUTHORIZATION (U.S. Code, Title 47, §312(a)(1)), AND/OR FORFEITURE (U.S. Code, Title 47, §503).

I certify that this application includes all required and relevant attachments.
I declare, under penalty of perjury, that I am an authorized representative of the above-named applicant for the Authorization(s) specified above.

Mission Broadcasting, Inc.


Attachments

No Attachments.