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Licensing and Management System

Approved by OMB 3060-0837
September 2014
Go to the Federal Communications Commission homepage at www.fcc.gov

(REFERENCE COPY - Not for submission) Children's Television Programming Report

FRN:
0012649232
File Number:
CPR-152896
Submit Date:
04/08/2014
Call Sign:
WJFW-TV
Facility ID:
49699
City:
RHINELANDER
State:
WI
Service:
Full Service Television
Purpose:
Children's TV Programming Report
Status:
Received
Status Date:
04/08/2014
Filing Status:
Active



Report reflects information for : First Quarter of 2014

General Information

Section Question Response
Attachments Are attachments (other than associated schedules) being filed with this application?

Applicant Information

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Applicant Name, Type, and Contact Information

Applicant Address Phone Email Applicant Type

Contact Representatives (0)

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Contact Name Address Phone Email Contact Type

Children's Television Information

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Section Question Response
Station Type Station Type Network Affiliation
Affiliated network NBC
Nielsen DMA Wausau-Rhinelander
Web Home Page Address www.wjfw.com

Digital Core Programming

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Question Response
State the average number of hours of Core Programming per week broadcast by the station on its main program stream 3.0
State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream 3.0
State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. Section 73.671: 0.0
Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. Section 73.673? Yes
Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main Yes No program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams? Yes

Digital Core Programs(12)

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Digital Core Program (1 of 12) Response
Program Title Tree Fu Tom
Origination Network
Days/Times Program Regularly Scheduled Saturday / 10:30am
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Tree Fu Tom is a live action/animated series about a little boy who lives in a rural area and has a rich fantasy life in the woods behind his home. Tom uses specific movements to summon up magic powers that permit him to morph into an animated hero and fly around in Treetopolis, the fantasy version of his woods. While in Treetopolis, Tom and his friends, Ariella, Twigs, Squirmturn and Zigzoo will invariably run into a problem or disaster that needs fixing. Tom calls upon the audience to practice original dance moves that will bring him "Big World" magic so he and his friends can resolve their challenge of the day. Educational messages reinforce positive socio-emotional content, with examples that model: being loyal to good friends, knowing how to ask for help, doing the right thing instead of what is convenient, making the effort to share rather than being selfish or relying on teamwork in order to accomplish a goal.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (2 of 12) Response
Program Title Make Way For Noddy
Origination Network
Days/Times Program Regularly Scheduled Saturday / 11:30am
Total times aired at regularly scheduled time 7
Total times aired 13
Number of Preemptions 6
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 6
Length of Program 30 mins
Age of Target Child Audience 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Make Way for Noddy is based on a recurring character in the Enid Blyton book series for very young readers. Noddy, a boy doll, lives in a little cottage in the village of Toyland. He tools around in his sporty convertible, delivers the mail, and is a friend to all. Because he is very kind to others, he invariably is asked to help solve problems. But because he doesn't know everything, he also has a lot to learn. In each episode Noddy actively finds a way manage a project, soothe hurt feelings, settle arguments, or learn how to do something new by following directions. The examples in each episode are age appropriate challenges for children in the target audience and model clear and concrete solutions to problems.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Preemption Programs #1

Questions Response
Title of Program Make Way For Noddy
List date and time rescheduled 2/8/2014 - 8:30AM
Is the rescheduled date the second home? No
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2014-02-08
Episode # 2/8/2014 - EMWN115DH
Reason for Preemption Sports

Digital Preemption Programs #2

Questions Response
Title of Program Make Way For Noddy
List date and time rescheduled 3/15/2014 - 8:30AM
Is the rescheduled date the second home? No
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2014-03-15
Episode # 3/15/2014 - EMWN111DH
Reason for Preemption Sports

Digital Preemption Programs #3

Questions Response
Title of Program Make Way For Noddy
List date and time rescheduled 2/22/2014 - 8:30AM
Is the rescheduled date the second home? No
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2014-02-22
Episode # 2/22/2014 - EMWN103DH
Reason for Preemption Sports

Digital Preemption Programs #4

Questions Response
Title of Program Make Way For Noddy
List date and time rescheduled 1/11/2014 - 8:30AM
Is the rescheduled date the second home? No
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2014-01-11
Episode # 1/11/2014 - EMWN102DH
Reason for Preemption Sports

Digital Preemption Programs #5

Questions Response
Title of Program Make Way For Noddy
List date and time rescheduled 1/18/2014 - 8:30AM
Is the rescheduled date the second home? No
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2014-01-18
Episode # 1/18/2014 - EWMN104DH
Reason for Preemption Sports

Digital Preemption Programs #6

Questions Response
Title of Program Make Way For Noddy
List date and time rescheduled 2/1/2014 - 8:30AM
Is the rescheduled date the second home? No
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2014-02-01
Episode # 2/1/2014 - EMWN108DH
Reason for Preemption Sports
Digital Core Program (3 of 12) Response
Program Title Swap TV
Origination Network
Days/Times Program Regularly Scheduled Saturday / 10:00am
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Swap TV is a weekly half-hour television series about two teenagers from different backgrounds, 'swapping' lives for a weekend. The series meets the education and informational objectives of the FCC's Children's' Programming requirements for children ages 13-16. The programs explore the opposite lives of the participating youngsters as they learn about different cultures and family settings. Young viewers are exposed to the special interest of the 'swapping' youngsters and what adjustments they make to a different life situation. The program teaches tolerance of various races, creeds, and backgrounds while exposing an appreciation to someone else's way of life. Each episode is informative, entertaining and promotes good social values and respect. "Swap TV' is closed captioned for the hearing impaired and displays the "E/I" icon throughout the broadcast.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (4 of 12) Response
Program Title World Travels
Origination Network
Days/Times Program Regularly Scheduled Saturday / 11:30am
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. World Travels is a TV series that follows freelance journalist, Robin Esrock and nation travel columnist Julia Dimon as the battle deadlines, jet lag, culture shock- and each other- to file the best travel stories as possible. While traveling to exotic locations and writing about enlightening experiences may sound like an adventurous occupation, the life of a travel writer is not always as glamorous as it seems. Filmed in 36 countries across six continents, each half-hour episode reveals the real story of professional travel journalism- the truth behind the byline, and reinvents the way travel shows are currently presented.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (5 of 12) Response
Program Title Noodle and Doodle
Origination Network
Days/Times Program Regularly Scheduled Saturday / 9:30 am
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Noodle and Doodle, an instructional series, features creating art projects and cooking projects around a specific theme. Host, Sean, drives around in a double-decker bus fully equipped with art supplies and a kitchen, ready for any assignment. The projects encourage parent engagement and often feature families working together to make something to display within the child's home. Sean's side-kick, Doggity, is an ever-faithful beagle who transforms into an animated character during interstitial trips to a parallel universe, set in a kitchen full of prank playing animated characters. The art projects typically promote utilizing recycled materials in order to demonstrate that creativity can transform something intended for one purpose into something that achieves a completely different goal.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (6 of 12) Response
Program Title World Travels
Origination Network
Days/Times Program Regularly Scheduled Saturday / 11:00am
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. World Travels is a TV series that follows freelance journalist, Robin Esrock and nation travel columnist Julia Dimon as the battle deadlines, jet lag, culture shock- and each other- to file the best travel stories as possible. While traveling to exotic locations and writing about enlightening experiences may sound like an adventurous occupation, the life of a travel writer is not always as glamorous as it seems. Filmed in 36 countries across six continents, each half-hour episode reveals the real story of professional travel journalism- the truth behind the byline, and reinvents the way travel shows are currently presented.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (7 of 12) Response
Program Title Lazy Town
Origination Network
Days/Times Program Regularly Scheduled Saturday / 11:00 am
Total times aired at regularly scheduled time 10
Total times aired 13
Number of Preemptions 3
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled 3
Length of Program 30 mins
Age of Target Child Audience 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Lazy Town encourages fitness and healthful habits for preschool children. In the imaginary setting of Lazy Town, characters' eating and fitness habits are linked to problem solving in their world. The lead character is Stephanie, a young girl who guides the audience through the story as she and her friends ("human" puppets) and her Uncle (Mayor Milford Meanswell) navigate life within Lazy Town. Robbie Rotten, the underground spy and influencer who personifies the ethos of Lazy Town, is determined to ruin the health and fitness practices of Stephanie and her friends. When the kids have difficulty with Robbie Rotten, Sportacus, a gymnast/athlete prepared to answer any call for help, comes to the rescue from his home in a zeppelin-like aircraft that hovers over earth. The underlying themes of Lazy Town stress the importance of eating "sports candy" (aka fruits and vegetables), always obtaining sufficient sleep, and going outside to engage in a wide range of physical activities including playing games, competing athletically, and even building forts and play structures.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Preemption Programs #1

Questions Response
Title of Program Lazy Town
List date and time rescheduled 2/22/2014 - 8:00AM
Is the rescheduled date the second home? No
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2014-02-22
Episode # 2/22/2014 - ELZT101H
Reason for Preemption Sports

Digital Preemption Programs #2

Questions Response
Title of Program Lazy Town
List date and time rescheduled 3/16/2014 - 5:00AM
Is the rescheduled date the second home? No
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2014-03-15
Episode # 3/15/2014 - ELZT106DH
Reason for Preemption Sports

Digital Preemption Programs #3

Questions Response
Title of Program Lazy Town
List date and time rescheduled 2/8/2014 - 8:00 AM
Is the rescheduled date the second home? No
Were promotional efforts made to notify the public of rescheduled date and time? Yes
Date Preempted 2014-02-08
Episode # 2/8/2014 - ELZT117DH
Reason for Preemption Sports
Digital Core Program (8 of 12) Response
Program Title Justin Time
Origination Network
Days/Times Program Regularly Scheduled Saturday / 10:00 am
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Justin Time features a little boy, Justin, who wants very much to master his destiny, have great adventures, and solve problems. He begins with a problem that vexes him and daydreams his way into an adventure that takes him to different places around the world, providing him with an experience to help solve his problem when he returns home. Justin is accompanied by two imaginary friends throughout his adventures; Olive, a knowledgeable playmate, and Squidgy, the morphing flying sponge, who provides commentary and comedy along the way. Some examples of Justin's lessons involve learning that it takes focus to achieve success, our failures can teach what we need to do to succeed next time, or when one path to solve a problem doesn't work, you can find an alternative way to achieve your goal. Justin promotes self-directed learning from the young child's perspective and imagination.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (9 of 12) Response
Program Title Animal Rescue Classics
Origination Network
Days/Times Program Regularly Scheduled Saturday / 9:00am
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Animal Rescue Classics, is a weekly half-hour reality series showcasing spectacular rescues of all types of animals. The Series focuses on the dedicated people around the world who help, sick injured or abused animals. The program also instruct children on the proper care of animals and provides safety tips on how to care for all kinds of creatures in the animal kingdom. The show is aimed at children and families who want to t learn about animals treatment, care and protection.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (10 of 12) Response
Program Title Swap TV
Origination Network
Days/Times Program Regularly Scheduled Saturday / 10:30am
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Swap TV is a weekly half-hour television series about two teenagers from different backgrounds, 'swapping' lives for a weekend. The series meets the education and informational objectives of the FCC's Children's' Programming requirements for children ages 13-16. The programs explore the opposite lives of the participating youngsters as they learn about different cultures and family settings. Young viewers are exposed to the special interest of the 'swapping' youngsters and what adjustments they make to a different life situation. The program teaches tolerance of various races, creeds, and backgrounds while exposing an appreciation to someone else's way of life. Each episode is informative, entertaining and promotes good social values and respect. "Swap TV' is closed captioned for the hearing impaired and displays the "E/I" icon throughout the broadcast.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (11 of 12) Response
Program Title Animal Rescue Classics
Origination Network
Days/Times Program Regularly Scheduled Saturday / 9:30am
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 13 years to 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. Animal Rescue Classics, is a weekly half-hour reality series showcasing spectacular rescues of all types of animals. The Series focuses on the dedicated people around the world who help, sick injured or abused animals. The program also instruct children on the proper care of animals and provides safety tips on how to care for all kinds of creatures in the animal kingdom. The show is aimed at children and families who want to t learn about animals treatment, care and protection.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Digital Core Program (12 of 12) Response
Program Title The Chica Show
Origination Network
Days/Times Program Regularly Scheduled Saturday / 9:00am
Total times aired at regularly scheduled time 13
Total times aired
Number of Preemptions 0
Number of Preemptions for other than Breaking News
Number of Preemptions Rescheduled
Length of Program 30 mins
Age of Target Child Audience 2 years to 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming. The Chica Show features a five-year-old "baby" chick who spends her days with her parents in their costume shop, the Coop. The shop's one employee, Kelly, doubles as Chica's nanny and the ensemble is rounded out with Bunji, a large floppy eared rabbit and Stitches, a straw mannequin that sits in the window. In each episode Chica develops or encounters a problem that she cannot immediately resolve. Usually her issues involve impulse control, distractibility, judgment, and inter-personal behaviors. She and Kelly usually work on the problem through an adventure-a fantasy transformation to animation-- where Bunji and Stitches come alive and join Chica and Kelly for the problem solving process. The core educational content is primarily socio-emotional development, and Chica learns how to express herself properly, think before she acts, and interact with others effectively. She often learns that it takes hard work and practice to become proficient at different skills.
Does the Licensee identify the program by displaying throughout the program the symbol E/I? Yes

Non-Core Educational and Informational Programming (0)

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Sponsored Core Programming (0)

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Liaison Contact

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Question Response
Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. Section 73.3526(e)(11)(iii)? Yes
Name of children's programming liaison Elizabeth Evans
Address 3217 County Road G
City Rhinelander
State WI
Zip 54501
Telephone Number 715-365-8812
Email Address levans@wjfw.com
Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other noncore educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. Section 73.671, NOTES 2 and 3.

Other Matters (0)

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Certification

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Question Response

The undersigned certifies that he or she is (a) the party filing the Children's Television Programming, or an officer, director, member, partner, trustee, authorized employee, or other individual or duly elected or appointed official who is authorized to sign on behalf of the party filing the Children's Television Programming; or (b) an attorney qualified to practice before the Commission under 47 C.F.R. Section 1.23(a), who is authorized to represent the party filing the Children's Television Programming, and who further certifies that he or she has read the document; that to the best of his or her knowledge, information,and belief there is good ground to support it; and that it is not interposed for delay.

FAILURE TO SIGN THIS APPLICATION MAY RESULT IN DISMISSAL OF THE APPLICATION AND FORFEITURE OF ANY FEES PAID

Upon grant of this application, the Authorization Holder may be subject to certain construction or coverage requirements. Failure to meet the construction or coverage requirements will result in automatic cancellation of the Authorization. Consult appropriate FCC regulations to determine the construction or coverage requirements that apply to the type of Authorization requested in this application.

WILLFUL FALSE STATEMENTS MADE ON THIS FORM OR ANY ATTACHMENTS ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. Code, Title 18, §1001) AND/OR REVOCATION OF ANY STATION AUTHORIZATION (U.S. Code, Title 47, §312(a)(1)), AND/OR FORFEITURE (U.S. Code, Title 47, §503).

I certify that this application includes all required and relevant attachments.
I declare, under penalty of perjury, that I am an authorized representative of the above-named applicant for the Authorization(s) specified above.

Northland Television


Attachments

No Attachments.